Progress and innovation in the renewable energy sector is frequently stymied by, what I call, the adoption paralysis. The technology may be sound, the economics attractive, the demand great and the environmental benefits substantial. But because a shift requires multiple parties who are all waiting for someone else to act first, an anxious inertia takes over. For example, look at alternative fuel vehicles: no one will buy them if there are no fuelling stations, and no one will build fuelling stations if there are no cars, and no one will build cars if no one will buy them. Chicken and egg, Catch-22, whatever you'd like to call it, it resembles two overly solicitous gentlemen at an open door. "No, please, go right ahead," and, "I won't hear of it. Please, you first."