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7 Ways Tesla Motors is Changing the Game

Riley Merkel, Contributor
October 22, 2012  |  2 Comments

7. New car companies have the potential to succeed

Though Tesla Motors still has plenty of trials to go through before it can be declared a total success, its brilliant innovations and quick strides are proving that forward-thinking new car companies have the potential to succeed. And that’s a big deal in an industry where a brand new car company hasn’t been started in about 100 years and the business model and design of the product hasn’t been drastically changed since before that. We’ll see what the future holds for Tesla and other start-up car companies trying to make a change.

This article was originally published on CarInsurance.org and was republished with permission.

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2 Comments

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Walter J Smith
Walter J Smith
October 25, 2012
My 1959 VW BUG had a "front trunk," as VW Bugs had them for years before that! Innovation?

Then credit VW with that innovation, not Tesla.

On another note, maybe Tesla is wise to price its vehicles "above the market." After all, the way "the market" is going, we will all soon have to pay what a Tesla now costs for a Geo or a Mazda.
KIMBERLY (KIM) KING
KIMBERLY (KIM) KING
October 24, 2012
I'm concerned the author of this read doesn't understand thermodynamics. Tesla sure is changing the game. They should start charging a lot more per vehicle if they plan on remaining in the game. Lithium ion batteries--expensive. I understand Tesla has tapped out its DoE funding. Lack of electricity infrastructure and expensive Li-ion batteries are putting a serious hurt on this industry. http://www.thestreet.com/story/11711435/1/why-merrill-lynch-morgan-stanley-are-wrong-about-tesla.html?puc=yahoo&cm_ven=YAHOO Back in August, Tesla is where A 123 was five months ago. A 123 filed for Chapter 11 Bankruptcy last week. Don't get me wrong. I'm all for new technologies, especially those of the renewable energy variety. However, more and more, I am having a difficult time with the green fashionistas undermining the science, and the lack of leadership supporting long term agreements--which only further foments distrust in the general public. Most folks do not understand it typically takes 10-15 years for a new technology to come to fruition, because of the ebb and flow of new prime movers, innovative clusters and business development cycles. I think the leadership in the USA fails to adequately inform the public on this timeline, instead of touting and pressuring new technologies to deliver on a short-term. Fisker, Solyndra, A 123. This industry cannot afford another casualty, but I'm afraid Tesla Motors is not far off. http://dealbook.nytimes.com/2012/10/05/cash-flows-are-critical-for-tesla/ http://www.businessweek.com/news/2012-10-23/dealer-group-leaving-tesla-retail-challenge-to-states

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