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7 Ways Tesla Motors is Changing the Game

Riley Merkel, Contributor
October 22, 2012  |  2 Comments

Though the company is less than 10 years old, Tesla Motors has made great strides in the automotive industry. The producer and innovator of electric, sustainable vehicles is changing the way we view cars and energy sources. Not convinced of Tesla Motors' vast potential? Take a look at these seven ways the company is already changing the auto game.

1. They’re making electric cars desirable

And we don’t just mean desirable to people bent on saving the planet. Tesla’s electric cars are sleek and attractive, while providing power that you’d expect from a traditional, gas-guzzling sports sedan. The Model S, for example, has been compared to the Jaguar XF and the BMW 5-series. And it’s not at all dinky. The four-door vehicle can carry five adults, as well as two children in back jumpseats. Tesla is proving that electric cars can be just as functional and handle just as well as any other car, a necessary step if electric cars are ever going to make their way into the mainstream.

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2 Comments

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Walter J Smith
Walter J Smith
October 25, 2012
My 1959 VW BUG had a "front trunk," as VW Bugs had them for years before that! Innovation?

Then credit VW with that innovation, not Tesla.

On another note, maybe Tesla is wise to price its vehicles "above the market." After all, the way "the market" is going, we will all soon have to pay what a Tesla now costs for a Geo or a Mazda.
KIMBERLY (KIM) KING
KIMBERLY (KIM) KING
October 24, 2012
I'm concerned the author of this read doesn't understand thermodynamics. Tesla sure is changing the game. They should start charging a lot more per vehicle if they plan on remaining in the game. Lithium ion batteries--expensive. I understand Tesla has tapped out its DoE funding. Lack of electricity infrastructure and expensive Li-ion batteries are putting a serious hurt on this industry. http://www.thestreet.com/story/11711435/1/why-merrill-lynch-morgan-stanley-are-wrong-about-tesla.html?puc=yahoo&cm_ven=YAHOO Back in August, Tesla is where A 123 was five months ago. A 123 filed for Chapter 11 Bankruptcy last week. Don't get me wrong. I'm all for new technologies, especially those of the renewable energy variety. However, more and more, I am having a difficult time with the green fashionistas undermining the science, and the lack of leadership supporting long term agreements--which only further foments distrust in the general public. Most folks do not understand it typically takes 10-15 years for a new technology to come to fruition, because of the ebb and flow of new prime movers, innovative clusters and business development cycles. I think the leadership in the USA fails to adequately inform the public on this timeline, instead of touting and pressuring new technologies to deliver on a short-term. Fisker, Solyndra, A 123. This industry cannot afford another casualty, but I'm afraid Tesla Motors is not far off. http://dealbook.nytimes.com/2012/10/05/cash-flows-are-critical-for-tesla/ http://www.businessweek.com/news/2012-10-23/dealer-group-leaving-tesla-retail-challenge-to-states

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