Falling prices for PV technology – new average price for inventory, $0.65/Wp, off brand b- and c-grade modules, falling margins, failing PV companies, fraud, poorly installed systems and even counterfeit module product that carries a name brand and is really an off brand – good grief, what's an industry to do? Any day now we may encounter a guy on the corner with a pile of counterfeit modules, an armful of fake Rolexes and a pile of faux-Gucci purses all to be had at $9.99.