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SolarWorld Among 20-Plus Manufacturers to File EU Complaint

Steve Leone, Associate Editor, RenewableEnergyWorld.com
July 26, 2012  |  17 Comments

A SolarWorld coalition of European-based manufacturers officially filed a trade complaint in Brussels late Wednesday, eliciting a strong response from leading Chinese manufacturers and setting the stage for a process that could further shake up the global solar industry.

SolarWorld’s Germany-based operation was certainly emboldened by the thus-far successful initiative launched by its American subsidiary in the United States, where modules with Chinese cells from leading manufacturers are being hit with preliminary tariffs totaling about 35 percent. Now, SolarWorld turns its attention to the far larger European market, which has gone through a remarkable growth period with installations dominated by Chinese products. In 2011, about 74 percent of the world’s new installed capacity came in Europe. Meanwhile, some of the European companies that a few years ago dominated the solar industry have filed for insolvency while citing their inability to keep up with Chinese competitors.

While the scope of the request made to the European Commission remains unclear, SolarWorld has cemented its place as the company that continues to drive the effort to push back against Chinese products. The company for months has been building a coalition of companies willing to file a complaint. The complaint was officially launched by EU ProSun, a group of more than 20 European solar manufacturers. None of the companies was named in a release issued by the newly formed group, but it did indicate that its president will be Milan Nitzschke, a vice president for SolarWorld AG. According to Bloomberg, Nitzschke said the group includes companies from Italy, Spain and Germany, and that it includes German manufacturer Sovello.

“Chinese companies have captured over 80 percent of the EU market for solar products from virtually zero only a few years ago,” he said in a press release. “EU manufacturers have the world’s best solar technologies but are beaten in their home market due to illegal dumping of Chinese solar products below their cost of production.”

A short time after SolarWorld filed its American complaint, a group of American companies and large Chinese manufacturers launched the Coalition for Affordable Solar Energy (CASE), arguing that the low-cost panels are helping the industry achieve its goal of widespread adoption. A similar divide is likely to follow the EU case, especially as many European nations see their goals of a renewable-powered grid coming to life. The European-based Alliance for Affordable Solar Energy (AFASE) so far has 70 members including material suppliers, equipment manufacturers, project developers, installers and maintenance companies.

Findings in the EU are generally less punitive than in the United States, according to a Brussels-based trade attorney, and the commissioners who ultimately make a ruling can take into account external factors such as the impact on the overall economy and the effect on the environment. The U.S. Department of Commerce does not consider those factors when issuing a ruling.

According to published reports following a media briefing in China on Thursday, Yingli Solar's chief strategy officer Wang Yiyu said “the investigation would also trigger a whole-scale trade war between China and the EU, which would cause huge losses to both parties.” He was joined at the briefing by SunTech, Trina and Canadian Solar. According to the companies, almost 60 percent of its exports went to the European market in 2011, and a trade ruling on behalf of SolarWorld would have a devastating effect on Chinese manufacturers.

A trade investigation in Europe could hasten China’s move to expand into emerging markets. Chief among those is the emerging Chinese domestic market, would could install 6 gigawatts (GW) this year alone with a target of 21 GW by 2015. There’s already talk that those numbers could push upwards as the nation starts its march to become the world’s leading installation market. China is also making efforts to tap into the expanding Japanese and Indian markets while beginning to invest in peripheral Asian nations. China is also moving toward markets like Chile, where the installations are few but the potential is immense.

The European market, meanwhile, has been surprisingly resilient — mostly because of those plummeting PV prices. However, Europe as a whole is on a path to a major scale back in its PV policies as struggling nations look to cut government spending in the face of an EU debt crisis.

17 Comments

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GREGG BACON
GREGG BACON
August 1, 2012
I source in 95 cent, high watt,delivered panels from non China Sources,that have been on the test fields in Germany for years.
Who's doing there homework and offering to the American homeowner
a quality panel that will stand the test of time, in my area, it's cheap, less than 10 year old companies that are making their panels in horific enviroments and really don't know what their doing. Technologies that are out of the "box" rather than through research and test fields.
Due dilignece people

Gregg Bacon- Sun Rack Solar
Michael O'Connell
Michael O'Connell
July 31, 2012
Mark,
Be careful what you wish for, you might get it. A truely level playing field would require many countries, including the USA, to remove their subsidies and Government support for many industries including fossil fuels, agriculture and the auto industry (to name a few).

Given the different cost structures in places like China and India compared to, say, the USA and Europe, they will continue to have an advantage in certain sectors.
MARK SMITH
MARK SMITH
July 31, 2012
To: John and Gerald
Of course efficiency is key, especially when we are dealing with a base number less than 20%. I still say we need to protect this type of industry so that it is profitable and can afford to do the R&D and to implement it.
To: Phil
I don't know what your comment has to do with this lawsuit or Chinese business strategy.
There is no reason to treat Red China as a basket case. With 3 times our population and $trillions in wealth, if their products are good, they should be able to sell millions of solar panels (and other industrial products) within China. Red China in particular has ruined scores of American businesses because we let them do it. I like these trade lawsuits because they send the right message. If we had taken the same stand with textiles, shoes, and steel, for instance, USA would be better off.
John Nistler
John Nistler
July 31, 2012
To add to GeraldR's comments, beyond the panel itself, system design impacts significantly the amount of kWh produced. The more kWh produced on average per day, per year, impacts your cost per kWh since your capital costs, finance costs, service, security, and administration are basically fixed. Maintenance costs are impacted by overall system design. For example, while panel efficiency does increase overall power production,cost effective full polar tracking with optical enhancement can actually drive your cost per kWh lower then with fixed systems even though capital expenditure is higher.
Gerry Wootton
Gerry Wootton
July 31, 2012
Michael. O: all things being equal except cell efficiency, panel efficiency is pretty much a function of cell efficiency. The one thing that can make a difference is if the RI of the cell's AR coat is different on the higher efficiency cells. On the other hand, there are a number of things that can improve the module efficiency independent of the cells related to module construction (layup and lamination process) and materials (we have patents pending in several of these aspects). A few years back, we looked at using AR coated glass; at the time, the incremental cost of the glass outweighed the efficiency gain to the extent that there was only a business case for modules on trackers. Another observation was that the efficiency gain was more cost effective for 17.5% cells than 14.5% cells. A moment in time later, problem solved as several Chinese glass manufacturers started to supply AR glass at a price in line with the benefit. One of the issues was that NA manufacturers continued to treat solar glass as a specialty item rather than a mainstream product (economy of scale has many faces). Of course, it's easy to think of cell efficiency only in terms of the cells themselves; however, it is also true that the resulting module efficiency is influenced by the production process particularly critical processes such as cell classification, binning, interconnection (tabbing/stringing) process precision and lamination process control. The cumulative of all these effects is in excess of 7% relative module efficiency on a production line. The thing about methodical efficiency gains is that, except for whatever it costs to implement best practices and SPC, all of the efficiency gain goes straight to margin - module efficiency and profitability are strongly linked.
Michael O'Connell
Michael O'Connell
July 30, 2012
GeraldR,

"...The trick is to make more efficient cells without greatly increasing the cost of a cell..."

That is indeed the trick!

Or more importantly, the panel efficiency rather than the cell (it doesn't alsways equate to the same thing).

and I think we both agree that the bottom line is dollar per watt (or really, watt-hour). How it is acheived is another story. Cell efficiency is just one driver.
Phil Manke
Phil Manke
July 30, 2012
Mark S, perhaps our country is already "broke". We are part of a world economy, with no greater right to life than any other. The will to "war" over co-operation will manifest in conflict and loss for everyone. This nation cannot exist for long as a people apart from others, and the more we see ourselves as "egos" apart, we will suffer the consequences of those who seek to control world events to their benefit financially, because they see the world as a profit base only.
We have lost our "Spiritual Base", and it will bring manifested pain to those who believe in money over truth. As generations evolve, our "national spirit" remains defined for the generation yet to be. We have been duped by economic tyrants, and have learned poorly because of false values. The typical western mind is quite insane with this set of beliefs, yet they continue to cry, "I want it thus!". Lessons will come.
Gerry Wootton
Gerry Wootton
July 30, 2012
Sorry Michael O, John N but efficiency does matter. When you build the same module with higher efficiency cells, all of the fixed costs (glass, framing, encapsulant, backsheet, etc) are divided by the total power that can be produced by the module. The difference between 15% and 17% on a $/W basis is 12% less for all of these items. The other biggy is whether the cells can tolerate 12 cell versus 10 cell strings - the cost $/W for Framing, J-box, sealant, connectors, etc. goes down again. Better cells are quite simple better for business. If one is able to increase cell efficiency at a lower increment than the $/W component cost reduction, one can obtain a higher margin. There is even a lower efficiency cut-off: as has been demonstrated practically, at 11% and below, there is no business case even when the cells can be made very cheaply. Module efficiency also plays into BOS cost: lower efficiency modules means more modules to get the same job done equals more cost and overhead equals a lower ASP for the module. At somewhere around 6%, you have to start paying customers to take modules. The difference in the comparable price of modules between 15% and 17% is ~0.08 $/W - that's a lot in the 1.17 $/W era. And that's for typical ground mount systems - the difference is greater for rooftop installation. The trick is to make more efficient cells without greatly increasing the cost of a cell.
MARK SMITH
MARK SMITH
July 30, 2012
I love these types of articles and the comments they generate.
Especially for China, jobs, technology, and international politics are closely tied. Most people involved with solar technology, especially those in China, know that technological breakthroughs that will significantly increase efficiency are near. Managers of Chinese solar panel manufacturers and their friends in the Chinese government are not perfect, but they want this market any way they can get it. They dump to get control. This is another industry started by American brainiacs which should be protected. The people starting these lawsuits are showing some real guts and are right.Without workers to pay taxes our country will be broke.
Marijan Pollak
Marijan Pollak
July 29, 2012
Any capitalist production cannot beat Chinese as they sell at factory cost, where capitalists want profit. When they level competitive industries into the ground, then they would set the higher prices, if there would be anyone left who can pay as workers would lost jobs because of outsourcing production to China...... What they count on is that workers in capitalist countries would finaly stage proletarian revolution, and then Communism would rule everywhere, lead of course by Chinese communist party. Greed for profit make capitalists blind to consequences of their actions, and they do not care that domestic workers lost jobs, not realizing that those workers are also buyers for goods and services from other industry branches. So they are cutting very branch they sit on, between themselves and the tree........ Only way out is make still more effective products at lower prices. Once electricity become really cheap, then it would not be economically viable to transport goods from China as transport would cost more than goods produced in domestic factories. Perfect reason to implement my WindSolars that would pay itself in 8 months, 100%. Ups, they do not use PV plates, sorry. Regards from Croatia, the homeland of Engineer Nikola Tesla!
Phil Manke
Phil Manke
July 28, 2012
Another consideration is incident angle efficiency. Some panel glass designs have poor efficiency at high incident angles. I have some Chinese panels that are on par at head on insolation, but are much better than US made at incident angles. Not all panels are made the same. Narrowing the field with trade suits hurts the entire field in general. In the USA, it has become accepted to smear the competition when one is short on competency in the chosen field, be it politics or manufacturing or international trade. There is little wonder that latent guilt rules the ego's of the day. The sad realization is that they may fully believe they are justified. Another round of lessons is on the horizon. Corruption extends as corruption. Fainess does the same.
John Nistler
John Nistler
July 28, 2012
I agree, tts the cost per kWh that is important, not just cost per watt. The cost per kWh includes your total capital cost which is the combination of your panel cost per watt, your racking or tracking costs, your finance charges, your tax base, your cost (if applicable) for either roof improvements (to handle the weight) or land costs, service, security, maintenance and administration, and the total number of kWh produced. Lower efficiency panels have the same weight as higher efficiency panels. Thus to support the extra weight, it costs you more to install on a roof or more land plus racking or tracking systems to obtain the same kW rating. The difference between 15.51% and 17% is a 10% increase in power per area. Over the life of the system, this is a tremendous difference in power output. Add to that that Solar World is actually more expensive then the 17% system and you start to see why they are not competitive.

You use the same amount of material in building silicon panels, the only way to truly cut cost per watt today is by improving efficiencies.
Michael O'Connell
Michael O'Connell
July 28, 2012
Forget about fuzzy effiency differences. Just tell me the Price-per-watt. I really don't care if this panel is a poofteenth of a percent better than that panel. Their performance is usually so similar that it is largely irrelevent.

What I care about is the installed cost at equivalent power capacity.
John Nistler
John Nistler
July 28, 2012
In reviewing SolarWorld's offerings on their website the highest efficiency solar panel being offered is a 15.51% efficient solar module. Why do they need to beat up the Chinese? Could it be they just are not competitive? We are able to provide a 17% efficient solar panel at competitive prices, http://psida.webs.com/apps/documents/ Now why isn't SolarWorld one of the largest solar producers in the world able to do the same?
ANONYMOUS
July 27, 2012
Hahaha, brilliant. That metaphor works perfectly, except imagine that table tennis was essential to the future of humanity.

The guy who basically invented the German solar FIT thinks tariffs are a terrible idea -- if only our politicians had such foresight and didn't so easily succumb to election-year China-bashing.
http://www.photovoltaik.eu/nachrichten/details/beitrag/fell-kritisiert-solarworlds-eu-dumpingklage_100008670/
ANONYMOUS
July 27, 2012
In an unrelated story, the German table tennis federation has asked that Chinese athletes wear weighted belts during competition. This is a move to curb unfair Chinese competition in the sport - in recent times the Chines have dominated the podium while Germany has struggled to crack the top 10. Some point out that this may only allow competitors from Japan and Korea to take over from the Chinese. However, the international table tennis federation is typically soft on regulation and it may only force Chinese players to wear padded boxing shorts. Some fans of the sport suggest that this move would only reduce interest in the sport which they are trying to promote.
Echo Liang
Echo Liang
July 26, 2012
Xiamen Grace Solar Get the Odense 1.1 MW Photovoltaic Power Project

Recently, Xiamen Grace Solar Technology Company Limited started the preliminary work for the 1.1 MWp solar photovoltaic power project in Odense. It shows that Grace Solar PV power station project has stepped into a new development stage.

It is reported, Odense PV power project located in the western industrial park of Odense county, and the total installed capacity planned to be 1.1MWp. The entire project will apply Grace Solar ground mounting system.

Jkeon---the vice manager of Grace Solar BU says "to exploit and utilize solar energy is in line with direction of the energy industry development. Odense has abundant solar resource, which is suitable to build large-scale PV power stations. It is convenient to connect the grid for this project can take full advantage of 40 acres wasteland. To build photovoltaic power station will not only promote the technological progress, meet the energy demands, it can help to protect natural environment as well."

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Steve Leone

Steve Leone

Steve Leone has been a journalist for more than 15 years and has worked for news organizations in Rhode Island, Maine, New Hampshire, Virginia and California.
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