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Crowdsourcing, Limited Partnerships and Other Tools for Financing our Clean-Energy Future

Ron Pernick, Managing Director, Clean Edge
July 12, 2012  |  7 Comments

At Clean Edge, we spend a great deal of time looking at innovative policy, business, and financing models that can support the broad and steady growth of solar, wind, energy efficiency, green buildings, and other clean-tech sectors. And in many ways, we believe it's no longer really an issue of technology development. Costs continue to come down across the clean-tech value chain while the industry, along with the products it offers, expands and matures.

“The technologies are here,” explains Aaron Berg of Portland-based Blue Tree Strategies and one of the key architects behind Clean Energy Works Oregon, an on-bill energy efficiency financing vehicle for homeowners. “It’s no longer a technology problem but more about creating and enabling breakthrough business and finance models.”

In the past few months two financing options, one which we’ve been tracking closely and the other which came as a surprise, have been gaining traction and support. And in many ways they couldn’t be more different. One relies on tried and true capital models historically deployed around the exploitation of traditional fossil fuels, in particular natural gas. The other plans to use the power of 21st century, web-based crowdsourcing to democratize the financing process of solar installations. While attacking the clean-energy finance conundrum from very different angles, each approach has the power to tap the value of efficiency and renewables in potentially remarkable ways.

Let’s look at master limited partnership (MLPs) first. Used successfully for traditional oil and gas investments for decades, these vehicles, which trade like corporate stock, allow investors to earn dividends that usually fall in the six percent range. However, current MLP rules are structured to cover only oil and gas, and exclude clean-energy investments. Simple tax code changes could enable these investment structures to leverage the built-in annuity streams of clean energy, and could expand decent-yielding investment opportunities to a broader retail market. Some members of Congress seem to think so, and the idea is rapidly catching on with support from corporate and industry stakeholders. Senator Chris Coons (D-Delaware) has introduced the Master Limited Partnerships Parity Act, which at approximately 200 words, is both simple and powerful.

As Senator Coons’ web site states: “By statute, MLPs have only been available to investors in energy portfolios for oil, natural gas, coal extraction, and pipeline projects. These projects get access to capital at a lower cost and are more liquid than traditional financing approaches to energy projects, making them highly effective at attracting private investment. Investors in renewable energy projects, however, have been explicitly prevented from forming MLPs, starving a growing portion of America's domestic energy sector of the capital it needs to build and grow.” We fully agree.

In the not-yet-tried-and-true department, others are looking at how to take a very 21st century tool – crowdsourcing/crowdfunding – and apply it to clean-tech deployment opportunities. The most notable of these is startup firm Solar Mosaic, which recently raised venture capital to the tune of $2.5 million (Series A round lead by Spring Ventures) and received a $2 million grant from the U.S. Department of Energy’s SunShot Initiative, to build an online platform that supports funding of solar projects. If the firm can become the Kickstarter of solar financing, it could help raise millions of dollars from thousands of investors, while also potentially offering decent returns. Solar Mosaic is currently in a quiet period after filing with the Securities and Exchange Commission and several states in April to offer Solar Power Notes to the public, with proceeds going to fund solar power projects.

In our forthcoming book Clean Tech Nation, coauthored with Clint Wilder, we ask a simple but important question about investing in proven clean-energy projects such as energy efficiency, solar PV, and wind deployment. “How can such relatively low-risk, high-yield investment opportunities become more widely available not only to large corporate and institutional investors like Google, but to the average retail investor?” we write. “And how can renewables and efficiency projects begin to tap the proven investment vehicles and business structures historically used in the fossil-fuel and real estate industries to gain access to an expanded pool of much-needed capital?” 

Admittedly, we live in hyper-partisan times, but the effort to open up the clean-energy investment marketplace to more retail investors is well underway and gaining support across party lines. When even top GOP strategist Karl Rove supports extension of the production tax credit for wind power, you know there’s a glimmer of hope that clean energy can once again be about American jobs and competitiveness, and not a divisive post-Solyndra issue that separates Republicans and Democrats. MLPs, crowdfunding, clean energy-focused real estate investment trusts (REITS) and other emerging tools all offer the promise to bring much-needed capital to the clean-tech marketplace.

Investors will rightfully demand that those overseeing technology selection and project deployment, and those managing their funds, have the necessary experience and utmost integrity. And certainly, technology-based gains and improvements will continue to be important. But make no mistake – the greatest breakthroughs in the near to mid-term are likely to be those in the financing realm that unleash the inherent power and value of clean energy. Whoever can package a well-structured financial vehicle that returns at least five to six percent annually from trusted market players, we believe, has much to gain in the months and years ahead.

Lead image: Financing via Shutterstock

7 Comments

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John Nistler
John Nistler
July 24, 2012
@JoseyWales, I agree there is the potential of a scam with crowd funding, thus being regulated by SEC is a good thing. But there are offshore crowdfunding websites which provides the ability for a private company to obtain equity funding. Note that for legitimate companies - going this route could get you in serious trouble with the SEC. The existing legislation has certain safeguards in place such as no money is obtained until full funding is obtained, requirements to post actual activity photos, etc. But if you are relying on the SEC to be a protective agency, just look at the stock market where more people lost their retirement funds then any bank failure in the late 20's or early 30's.
Josey Wales
Josey Wales
July 24, 2012
There's a good reason "crowdfunding" [or whatever other term the marketing geniuses want to call it] is regulated by the SEC: It's provides a great mechanism for cheating a lot of unsuspecting folks.
John Nistler
John Nistler
July 24, 2012
Crowdfunding is a reasonable approach for some projects, but you should be aware that in the USA, it is not legal to offer equity in your company unless the crowdfunding agency is a brokered SEC dealer. Real estate developers have long used REIT's for obtaining bonds for development project. This is another financing tool that may become popular for solar projects in the future.
Spiritus Development
Spiritus Development
July 17, 2012
Crowdsourcing is a fantastic mechanism for project finance with huge potential to drive the expansion of renewables in the US.

Crowd sourcing in the form of co-operative organisations drove the early development of the renewable energy movement in Denmark and Germany - the Burger(citizen) movement, where like minded investors pooled money (subject to minimum and maximum limits, attractive long term returns and social benefits) for investment in renewable energy projects. The ethos; local benefit from a local resource. It was extremely successful, for example, Middelgrunden a Danish co-operative of over 7,000 investors owns a 40 MW off shore wind farm.

There has also been a marked increase in co-operative development and ownership of renewables in the Germany (Greenpeace Energy for example) and in UK, Baywind and Westmill were some of the pioneers. More recently Ovesco, Brixton Energy and Brighton Energy Co-Operative, to name but a few, have completed successful community energy projects.

Hans-Judek have you looked at this your biomass project?
Josey Wales
Josey Wales
July 17, 2012
I just love pop management. When I saw the buzzword 'crowdsourcing' I just had to research it: 'Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.' [from a white paper on leading edge terminologies]. What a great branding. Not as ethereal as, say, 'cloudsourcing' but not as brutal as, say, 'mobsourcing'.
kenny magers
kenny magers
July 14, 2012
Clean on demand power from nature & man made thermal transfure systems is now approuching technologies. Now is the time to open your mind and think about what happens around us each day. All 1 word
renewablethermalwindpower.com is the public awearness site for education on the facts. Check it out and get involved. A on demand power source with housing water electric power without battery storage cost less to build.
Our worlds' environment is in your hands clean IT or burn IT. its not waiting for someone to get it done, Take action.
Hans Judek
Hans Judek
July 13, 2012
We have just started a worldwide crowdfunding program. This is currently not yet quite regulated in Japan. Our goal is the financing of a small pilot project in Fukushima for processing biomass to liquid fuel and decontaminating the cesium at the same time. The Japanese government sits on their hands! The Tokyo Electric Company (TEPCO) hides and even worse, obfuscates the truth. Decisions just take too long or are not made at all. For those victims who are located in the northern Tohoku region where Fukushima is, their patience running very thin. Watch this video of a heated Nuclear Safety Commission session. http://www.youtube.com/watch?v=hLYrZsCQsko Therefore, local citizens and NGOs have taken the fate of the land in their own hands. They hope to decontaminate Fukushima with the help of growing sunflowers and other plants that can remove Cesium from the soil. This is called 'Phyto-remediation';it can safely sequester or absorb toxic chemicals. There is no need to excavate the contaminant material and dispose of it elsewhere, which is currently the Band-Aid-solution of the government and of TEPCO. Our goal is to help them with the next step, the safe and secure processing of the Cesium-laden biomass after harvesting, which is currently still an unresolved problem and storage of the small amount of radioactive residue properly. There is a technology available, which is able to convert anything organic, but especially cellulosic biomass into light oil. This process ironically uses ZEOLITES as a catalyst, which are natural elements. It is widely-known and well researched throughout the world that zeolites have the anomaly to collect Cesium, about six grams per kilogram of catalyst, (6 to 1000) which is quite substantial. Especially if you consider that during the Chernobyl disaster over all Germany 'only' 500g of cesium were distributed. Please refer to tohokuearthquake-help.com and support our cause. We have to do something for the children - fast.

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Ron Pernick

Ron Pernick

Ron Pernick, co-founder and principal of Clean Edge and co-author of The Clean Tech Revolution, is an accomplished market research, publishing, and business development entrepreneur with two decades of high-tech experience. At Clean Edge...
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