You'd think that quarter after quarter of losses for PV industry manufacturers along with a steady march of failures would be enough to shake the industry loose from its addiction to the goal of grid parity. Instead, and despite evidence that the current pricing for PV modules is actually damaging the industry's ability to compete, the enthusiastic chorus about grid parity continues to grow louder. Disagree at your own risk, but agree or disagree, promises have been made for consistently lower system prices, and the cost of breaking these promises could be steep. "Hamelin Town's in Brunswick, by famous Hanover city" … so begins the famous poem by Robert Browning, famous more for its point about the danger of breaking promises than for its iambic pentameter.