The town of Fowler, Colo., (pop. 1,087) sits in a 150-mile corridor between Pueblo and the Kansas border that boasts about half a million head of cattle. A few years ago, Fowler, like much of the country, faced a difficult economy and rising energy prices. Local government officials decided the cows and the energy weren't so unrelated as they seemed. They started thinking about how cattle – and the other features of the region – might help the town's fortunes.