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Bringing Solar to the Masses: Community Shared Solar Gains Popularity Nationwide

Hannah Masterjohn, Vote Solar
April 13, 2012  |  8 Comments

There are a lot of Americans who would love to get their energy from solar, but can't. They live in apartments and condos and don't own their rooftop. Or they do own a home or business, but really like the old oak tree that shades their roof. The National Renewable Energy Laboratory (NREL) estimated that 75 percent of American residential buildings have physical restrictions to going solar. Other building owners may have a suitable roof but for a variety of reasons may not want to commit to having a solar system installed on their own property. By limiting ourselves to the traditional "panels on your roof" approach to PV, we are leaving a tremendous amount of solar potential on the table.

Enter community shared solar, an emerging model that expands participation in the solar energy market.  Here’s how it works: Residents and businesses sign up to contribute to a local solar project in exchange for a credit on their utility bill or other compensation. Participants may own, lease, finance, or subscribe to their “interest” in the project.  They get the bill saving and environmental benefits of going solar without the requirement that it be physically located on their own property. A community shared solar system might be as small as 200-kW on the roof of a local grocery store or as large as a 20-MW system on an old brownfield.  

The appeal of the community shared solar model is multi-fold:

  • It’s inclusive. It gives essentially all energy customers the opportunity to invest in solar energy at an affordable level. This makes for more equitable access to clean energy. It also means solar developers can access enormous untapped consumer spending.  
  • It’s efficient. Projects can be located so as to maximize energy production and minimize costs to participants. Developers are not restricted to a particular rooftop that may not have the sunniest conditions, or faced with the hassle of siting transmission over hundreds of miles.
  • It’s local. Although they’re not serving a single energy customer, shared solar projects can still be built within that customer’s community — which means the jobs, environmental and public health benefits also stay local. Not to mention you can drive by and look at the solar system you helped build, maybe even bring your kid’s 3rd grade class to visit it.

It all sounds like a no-brainer for expanding the solar market, but the devil is of course in the details of policy and program design. While shared solar programs can technically be set up without new legislation, the pioneers who have attempted projects have gone through years of legal fees and complex financial structuring to make it work.  Solar rules and regulations have largely been designed to support on-site generation. Rethinking that relationship between the solar energy system and its “owner” requires rethinking those rules of the road. 

Several states have passed laws designed to make it easy for consumers to participate in shared solar and lower transaction costs for all involved. To date, shared solar program designs have come in many flavors, some more scaleable than others. The frameworks in Colorado and Delaware are generally viewed as having the most MW potential.  California, Massachusetts, Maine, Rhode Island, Vermont, and Washington also have existing programs but have restrictions in system size cap, number or type of participants or financial structure that limit potential. There is promising new legislation in the works in California (SB 843), Maryland (SB 595), and the District of Columbia.

The Interstate Renewable Energy Council’s Community Renewables Model Rules lay out key features states should incorporate in their rules to help take community shared solar mainstream:

  • Allocate the benefits of the solar project to participants via virtual net metering, a billing arrangement in which a credit based on the energy produced by a solar system can be applied to multiple retail electric accounts. This is a simple way for participants to receive project benefits that is linked to their current energy consumption and avoids income tax issues that would arise if project developer were to just cut a check to a participant. 
  • Have a utility handle the billing. Utilities have the experience and systems required to manage complex customer billing. This doesn’t mean the utility has to own the solar system or manage subscribers; in many cases it makes sense for the owner/program manager to be a third party developer.
  • Rather than compensating participants by directly offsetting kWh on their electricity bill, assign a monetary value to the kWh and give participants a bill credit. This is important to simplify billing, although choosing a method for calculating the bill credit has been one of the biggest challenges for those designing shared solar programs.  IREC’s model rules recommend a credit at full retail rate.  Some utilities argue that offsite shared solar projects use distribution lines to deliver solar energy to participants, and therefore some distribution costs should be deducted from the bill credit. The states with existing shared solar laws have handled this issue in different ways. Bill credit calculation is a complex issue, and careful analysis is needed to inform conversation at the legislative and PUC levels.

With a flurry of action at legislatures and utility commissions across the U.S. this year is likely to be a tipping point in terms of awareness of the shared solar concept. That new attention will no doubt spur innovation and interest that further evolves this still-nascent approach to solar. Three things to keep in mind as shared solar gains momentum:

Utility ownership: Utilities are increasingly interested in shared solar as a way to satisfy their customers’ desire for solar energy. Many credit Sacramento Municipal Utilities District with developing the first shared solar program, known as SolarShares.  Now major investor-owned utilities like SDG&E are introducing their own shared solar programs. This is a positive sign, as long as shared solar programs are not used as justification for ending programs that support on-site solar installations. Shared solar is not a replacement for residential rooftop solar. Nor should utility involvement preclude third-party ownership of shared solar systems. A robust marketplace that harnesses the competitive forces of multiple participants can help deliver cost efficiencies for all.

Schools and churches: I’m not sure that this is where the trend is headed, but I’d suggest it should be. Schools and places of worship make ideal shared solar hosts for numerous reasons. They are likely to have suitable sites for solar generation, and come with built-in pools of potential subscribers in students' parents and parishioners. They also represent an educational opportunity to introduce people who might not otherwise be interested to the benefits of solar energy. If the solar industry can tap into these broad demographics it will have enormous positive ripple effects throughout the country.  

Unbridled innovation: Consider what might be possible if the shared solar concept were expanded to include non-local projects, or if a new way of distributing shared solar benefits to customers for could replace traditional utility billing. Giving consumers the ability to contribute whatever they can to a solar project and receive whatever form of compensation best suits them, with the lowest possible transaction costs — it’s a powerful idea.

By hitting a sweet spot of affordability for consumers and economies of scale for developers, community shared solar represents a path toward truly bringing solar energy into the mainstream.  

Image: Vladimir Wrangel via Shutterstock

8 Comments

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Donald Richardson
Donald Richardson
April 17, 2012
An excellent piece that shows very broad potential benefits for citizens and industry. I hope it gets distributed widely.
John Lackner
John Lackner
April 17, 2012
A 27-year-old PV system is definitely one that was built in the "pioneer" days of solar power. Things have changed a lot since then, all the way down to the wires. There's a saying that goes "pioneers are easy to spot. they are the ones with the arrows in their back". Just about everything is due for an upgrade or replacement after 27 years, especially something that is exposed to the weather and is based on technology that is rapidly changing. How many people are still using things they bought 27 years ago like Windows 3.1 or landline-based answering machines? community solar is a great idea, but the Arizona system is past due for a well-deserved upgrade.
Christopher Porto
Christopher Porto
April 17, 2012
Great piece! I think community shared solar is a real game changing structure to scale up adoption. Any other resources for aspiring entreprenuers that people can provide would be much appreciated.
Joy Hughes
Joy Hughes
April 16, 2012
The Solar Gardens Institute offers a free training program to organize policy, people, and projects for community solar.
Joy Hughes
Joy Hughes
April 16, 2012
Bill K, contact me joy at solargardens dot org. I would love to hear more about this Arizona system. It is the earliest I know of. Makes clear the importance of an O&M fund.
William Kaszeta
William Kaszeta
April 14, 2012
There is a 27-year old shared, homeowner owned PV system in Phoenix AZ. It is still operating, but there have been problems over the years and there will be more problems.

The system was about 190kW with a 150kW inverter. I say was, because the output these days is about 60-70 kW, the PV array has deteriorated over the years. The inverter is still operating, but has been down for repair many times, for periods of up to 8 months. The manufacturer can no longer support such old equipment.

The design of the array is totally different from what has become the standard. The basic PV module is 5.8 volts at 8.6 amps and these are assembled with 10 in parallel and four in series into a panel. 100 such panels are used. Modules are glued into the frame and connections welded, making replacement of failed modules difficult, but none are presently available. Modules have deteriorated, been broken, and interconnects have failed. It is long past any warranty.

Over the years there have been billing problems, the homeowners purchase power and sell excess at commercial rates to the local utility. Net metering is not available, so excess is sold at wholesale rates while power is purchased at regular rates. Homeowners are responsible for the distribution to 24 lots and the underground cables are also deteriorated. Since homeowners are not direct utility customers, they can not take part in new solar incentives, a sore point with some.

The overall situation was planned by the builder and turned over to the homeowners with deed restrictions that make it difficult to shut down and sell off the land, etc. Soon that situation will have to be addressed.

The utility policy is that the system is grandfathered as to codes, but if changed in any major way all of it will have to meet present code to remain utility connected. A failed inverter or the large transformer will spell the end.

The final situation should be thought out up front.
Dave Wilson
Dave Wilson
April 14, 2012
This is a model I have been thinking about for a while. I envision tying this into a non-profit that shares any revenue with other community non-profits, so that people participating in the program are also contributing to the community welfare in other ways as well. You can also uncouple the production from the consumption, so that people can purchase community energy from other local producers and vice versa, all to benefit the community. Probably fairly difficult to achieve, but that's my vision, anyway.
Carter Lavin
Carter Lavin
April 13, 2012
Great piece. Hopefully legislation in those areas moves forward quickly. In the meantime those who want to go solar but can't can look into community-funding solar projects with Solar Mosaic, Everybody Solar, or the San Francisco Power Co-op.

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Hannah Masterjohn

Hannah Masterjohn

Hannah Masterjohn is Vote Solar’s new Community Solar Advocate. Prior to joining Vote Solar, she spent four years with the U.S. Department of Energy, managing the Solar America Cities program and launching the SunShot Rooftop Challenge...
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