Wrought with desert conditions including sand, almost no rain and very hot sun, the Middle East and Northern Africa (MENA) region of the world has recently captured the interest of solar power developers who see it as holding great potential for generating vast quantities of solar energy. Organizations are hard at work analyzing the region for its cost-competitiveness with conventional forms of energy. Other companies are performing R&D to figure out how to adapt solar power equipment to work in the hot, dry and gritty environment. For now, the region relies almost exclusively on fossil fuels to meet its energy needs but that may be changing soon.