The solar industry is facing new realities as the economics of solar are changing. Predicting photovoltaic (PV) panel pricing is 'iffy' at best. The US Treasury 1603 cash grants are history. Optimizing the energy produced and making the most of available land have become increasingly important as investors and project developers look for a viable economic model to maximize ROI. With fossil fuel energy prices on the rise, government incentives for solar wavering, and a solar trade war being waged over the price of Chinese solar panels – delivering innovative, high-performing solar power solutions is more critical now than ever before.