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Survey Says ... 9 in 10 Americans Want More Solar Energy

Steve Leone, Associate Editor, RenewableEnergyWorld.com
November 01, 2011  |  10 Comments

In a time of tense political debate — often focused on the American solar industry — a new survey may help steer the conversation away from legislators and toward consumers.

According to a survey conducted by independent polling firm Kelton Research, nine out of 10 Americans support the use and development of solar technology. Perhaps more telling considering the political climate is that eight out of 10 respondents indicated that the federal government should support solar manufacturing in the U.S. and should give federal subsidies for solar energy.

The broad support for solar seems to cut through party lines. In some cases, the middle of the political spectrum is where the broadest support can be found, a finding that has huge political implications as America heads into its primary and general elections over the next 12 months.

The solar industry is certain to use the results to bolster its case that Congress should extend the wildly popular Section 1603 grant in-lieu of an existing tax credit as a way to both create jobs and continue the expansion of solar.

While the survey’s findings have been consistent over each of the past four years, this year’s survey had the potential to reflect consumer backlash stemming from the Solyndra investigation. That, clearly, was not the case. The SCHOTT Solar Barometer Survey polled 1,000 Americans via an email invitation and online survey between Sept. 29 and Oct. 6. The Solyndra news broke on Aug. 31 and the criticism of the Department of Energy was perhaps at its highest the weekend of Sept. 30 when the program reached its deadline to approve loan guarantees.

Below are the six questions asked in the survey, followed by a breakdown of the responses.

If you were in charge of U.S. energy policy and could choose to provide financial support in one of the following energy sources during your term in office, which would you choose?

Thirty-nine percent chose solar, compared to 21 percent for natural gas, 12 percent for wind, 9 percent for nuclear and 3 percent for coal. Among Independents, solar is more than twice as popular than any other energy source (43 percent to 20 percent for natural gas).

How important do you think it is for the U.S. to develop and use solar power?

Nine out of 10 Americans (89 percent) think it is “extremely important” or “somewhat important.” Ninety percent of Independents, 80 percent of Republicans and 94 percent of Democrats agree with this statement.

How important do you think it is for the federal government to support U.S. solar manufacturing right now?

Eight out of 10 Americans (82 percent) think it is “extremely important” or “somewhat important.” A majority of Independent voters (51 percent) think it is “extremely important.”

Would you be more, less or about as likely to buy a product that you knew was made using solar energy?

A majority of Americans (51 percent) would be more likely to buy solar products. Sixty-one percent of consumers in the key age demographic of 18 to 44 years old would be more likely.

Which of the following best describes the biggest concern you would have with choosing solar energy?

Cost was the most common concern (48 percent), followed by reliability (25 percent), uncertainty about the benefits (nine percent) and aesthetics (three percent).

The federal government currently gives subsidies, such as federal tax credits and grants, to traditional sources of energy, such as oil, natural gas and coal. How likely would you be to support similar subsidies for solar energy?

More than eight out of 10 Americans (82 percent) would be “extremely likely” or “somewhat likely” to support federal investments in solar.  Seventy-two percent of Republicans support federal investments, as well as 87 percent of Democrats and 82 percent of Independents.

10 Comments

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Mark Demers
Mark Demers
November 7, 2011
I cannot see any further involvement by the government until after an election now. Adding more incentives for individual house conversion to solar power would really help the change to take place quicker and would increase employment if the incentives where geared towards purchasing only American made Solar panels and maybe a little help with the installation costs would help too.
And yes I do agree with the majority - more incentives and people would be able to breath a bit easier too.
Ron Peterson
Ron Peterson
November 3, 2011
Hydro seems to be missing.

In Arizona, solar makes a lot of sense. In the Dakotas, I would vote for wind, and in New England, I would encourage people to move from heating oil to natural gas.
Jason Marks
Jason Marks
November 2, 2011
These results cannot be explained away by supposed ignorance on the part of the public.

Arizona Public Service Co. conducted an intensive investigation of customer energy preferences earlier this year (http://morrisoninstitute.asu.edu/media/news-events/aps-informed-perception-project-report-released). In the first phase, a standard opinion survey like the SEIA survey was done, with almost identical results. Next, they had a smaller sample of customers (300?) go thru an educational process with study materials and lengthy seminars from experts on the pros and cons of different energy resources. With education, support for more wind and less coal both decreased somewhat (but still commanded majorities). Support for more solar after intensive education was still over 90%.
Rob St.Onge
Rob St.Onge
November 2, 2011
to doggydog world:
Really?? You think 9 out of 10 americans support spending tax dollars on developing ferraris? I would wager that you are extremely incorrect.
I do agree that there is a level of "unquantified goodness" but realistically, the point of a survey is get an overall feel of the peoples mood. Burying the questions behind truly quantifiable measures would not add clarity to overall mood - it would simply give people on all sides the opportunity to debate the numbers instead of identifying the overall mood (which was the intent of the survey)



Regarding the last question, I expect the number would have been even HIGHER if we were given the option to subsidize solar INSTEAD of Oil, Nat Gas ans Coal.


I , for one, am happy to know that these opinions cross party lines so clearly - which makes it harder to for either party to ignore it in the upcoming elections. I expect neither party will run on a platform which included further deleoping the Ferrari...
Thomas M
Thomas M
November 2, 2011
My question would be, Why or Do you want or need the gov. involved in your purchase decisions?
Waiting on the gov. to issue policies on purchasing or installing solar just seems like nonsense to me. Choosing to be energy independent should be every individuals choice and not left up to the gov. to decide who gets what.
chris eddy
chris eddy
November 2, 2011
The last question is loaded. A more accurate but less flattering phrasing could easily drive the response below 40%.

The other questions are full of unquantified feel-goodness. You'd get similar responses if you substituted "Ferrari" for "solar".
Efstratios (Stratos) Psarianos
Efstratios (Stratos) Psarianos
November 2, 2011
Survey of one: 100% of Americans want FREE, effortless solar power.
Gene Masters
Gene Masters
November 2, 2011
Maybe people are beginning to realize that as old fashioned responsible 'family planning' is now a 'dirty' word where will all that energy come from for all those extra billions of new consumers known to be on the way (and allready here ie. 7 billion now - only 1.6 billion in 1900 AD). Peak oil and gas is practically here, cheap fuel is no longer a future real option. Hey - its a no brainer even for those who dont want to think about real global issues of population, its effect and the future.
William Fitch
William Fitch
November 1, 2011
Hi:

I don't think Americans were ever against solar energy, they just have a habit of not putting their money where there mouth is when it comes to purchases.
I mean come on, its the sun, which at a genetic level means life to us and all life forms on this planet. Hell, we get "for real" depression, when we don't see enough of it do to just clouds!!
One more big shove is required to propel RE to where it needs to be. I think you can count on Nuclear energy to do that. We are running about one "bad ass" nuke accident per 20 years, so by 2030 the S should hit the fan, again. Maybe by then it will mainstream without dissuade....

.....Bill
Jeff Theisen
Jeff Theisen
November 1, 2011
Very good study. Thank you Kelton. You did it right. It takes real guts sometimes to ask the right questions. I hope the right people are getting this message.

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Steve Leone

Steve Leone

Steve Leone has been a journalist for more than 15 years and has worked for news organizations in Rhode Island, Maine, New Hampshire, Virginia and California.
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