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Solar Manufacturers Expect Tough Times for 2012

Ucilia Wang, Contributing Editor
November 22, 2011  |  14 Comments

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Hopes that demand for solar energy equipment in Germany would rise significantly were dashed and led to disappointing third-quarter earnings, reported several Chinese manufacturers on Tuesday. The market will continue to see a bumper crop of solar panels in the next quarter or two, along with more mergers or potential bankruptcies.

Suntech Power, Hanwha SolarOne, JA Solar, Canadian Solar and LDK Solar all posted losses for the third quarter and many included inventory write-offs in their financial statements because their goods have lost values as a result of the rapidly declining prices in the market. The story is the same for Trina Solar, who reported third-quarter losses a day earlier. The financial pictures given by the companies now follow a now well-known tale of a market bedeviled by a trifecta of oversupply, collapsing prices and tightened project finances throughout this year.

Many companies have closed factories, reduced production or filed bankruptcies. Solyndra, SpectraWatt and Evergreen Solar filed for bankruptcies within weeks of each other this year. Energy Conversion Devices suspended manufacturing and planned to lay off 500 workers by the end of this year. Companies such as Renewable Energy Corp., SolarWorld, Solon and Q-Cells have cut back production or shuttered factories.

“To recalibrate supply and demand, we believe the industry needs to go through a process of calculation, liquidation and then consolidation. The industry simply can’t support 300-plus cell and module manufacturers,” said Suntech CEO, Zhengrong Shi, during a conference call with analysts Tuesday.

In fact, by Suntech’s own estimate, the market share of top six solar cell/module suppliers increased from 26 percent in the second quarter of 2010 to 55 percent in the second quarter of 2011, Shi said. Suntech, the largest solar cell and panel maker in China (if not the world), expects to start making a profit again by the middle of 2012, he added.

Suntech posted $809.9 million in third-quarter revenue, down 2.5 percent from the second quarter but a boost of 8.9 percent year over year. Product shipment grew 16 percent from the second quarter and 36 percent from the third quarter of 2010. Net losses reached $116.4 million, or $0.64 per share, during the third quarter, compared with a net loss of $259.5 million ($1.44 per share) in the second quarter and a net income of $33.1 million ($0.18 per share) in the third quarter last year.

Suntech and other manufacturers have emphasized their efforts to cut costs, improve their products’ performance, adjust their supply with demand and convince customers to stick with them. Suntech, Hanwha and JinkoSolar both had expected sales to pick up in Germany during the third quarter, but the demand fell short of their expectations.

LDK, a polysilicon and wafer producer who added cell and panel manufacturing to its repertoire in recent years, has been pummeled by the market forces and was recently dropped from coverage by Wells Fargo, whose analyst said he wasn’t convinced that LDK’s shares are “a viable investment.”

It posted $471.9 million in sales for third quarter, down six percent from the first quarter and 32 percent from the year-ago period. Losses widened to $114.5 million, of $0.87 per share, for the third quarter, compared with a net loss of $87.7 million ( $0.62 per share) in the second quarter and $93.4 million ($0.71 per share) in the third quarter of 2010.

Europe has been the epicenter of the market collapse. Delays by Italian and French governments to set new levels of feed-in tariffs — which set solar pricing to guarantee returns for investors — earlier this year prompted a pause in installations and delayed buying decisions. Germany lowered feed-in tariffs as planned, but the cuts were significant and drew predictions that the market would install fewer megawatts than it did during 2010, when it added 7-8 megawatts and held on to the claim of being the No. 1 market in the world.

The uncertainties surrounding policies in Italy and France — and the lowered demand expected in Germany — caused a pile up of solar panels, and prices began to drop faster than expected, First Solar’s then CEO Rob Gillette said back in May this year.

A few months back, analysts said solar panel prices had already dropped 30-40 percent this year. Suntech said the average selling price of its products fell 16 percent from the second to the third quarter, and it expects a decline in the "low teens" from the third to the fourth quarter. 

But Europe will remain the largest market, so the fate of feed-in tariffs in various countries and their political and financial health will continue to shape the growth of the solar industry. Germany already plans to reduce its feed-in tariffs by 15 percent in the coming new year. European countries also have been structuring their incentives to favor smaller, rooftop installations.  

But solar companies also have begun to peg countries such as the United States, China and India as the next fast-growing markets. India’s own national solar policy, coupled with financial support from the Export-Import Bank of the United States has issued loans to Indian companies to install solar panels made by American companies such as First Solar and Abound Solar. The Overseas Private Investment Corps., which is also part of the U.S. government, has issued big loans to SunEdison to develop projects in India. 

14 Comments

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greg chick
greg chick
November 25, 2011
Yes I am at over 15,000 KWH and looking to have ROI in 7 yrs. total 6 more yrs. was just under $20K and all this is w/o my incentive credit! when I get that it will take a couple yrs. off and then its all green back! My Thermal system is passive T siphon one tank elect. back up. Sun Siphon by Sun Earth, works well.
Yea it is so hot I use a lattice to cover panels to avoid overtemp 6 month out of the year, just took off the lattice a couple weeks ago.
Greg Chick, a happy Green Guy.
William Fitch
William Fitch
November 25, 2011
Hi:

#12, in no way disagreeing with you, anyone who TODAY says solar doesn't work, either thermal or PV is either a total idiot or has a paid agenda. That is pure fact. There is no disputing it. You can argue the money aspects all you want, argue quality all you want and basically any other topic that you can argue about any product that is man made. But, to say either form of solar does not work is now, and really has been for a very long time, not a debate, disagreement or question of opinion. It is indisputable fact that it works.
PERIOD.

.....Bill
greg chick
greg chick
November 25, 2011
I have both Solar Thermal and Solar PV neither of which did I get Tax incentive for. My Tax guy dumped my paper work on my Thermal and my new Tax guy is fighting with Tax board to get my $4000. credit on the PV system.. Now that I said that, I train (at a reduced income) Green Technologies, and have been in this biz since early eighties. I assure you this stuff works almost as well as the Oil Lobbyists who get Billions is our Tax money. Unfortunately it isnt really the lobbyists that work so well it is the money they spend that they get from our gas purchase. It is us, not them who needs to change.
Greg Chick Green Plumber Trainer, a changed man
William Fitch
William Fitch
November 24, 2011
Hi:

#10, I am not sure I get your logic here. The only case you can make for transportation, possibly, is bio diesel from algae for the "truck" type vehicles where the battery energy density is not there yet and jet propelled flight. All other "regular" ground transportation can be electric. As for excluding solar from the mix (US, Europe, Russia) based on what you seem to argue as a size reason from the supply side, I don't get..??.. In fact you can make a solar farm with CSP or PV that has a total capacity way bigger than any one single wind turbine, and especially in the US, there is NO SHORTAGE OF SUN..!!.. Over 50% of our current electrical non transportation load can be eliminated by distributed solar, wind and energy conservation opening the door for a shift of current electrical production to transportation. This from an engineering standpoint is possible now.
SO, I guess I am saying I am at a loss to see what you are trying to say here by dividing the world as you have above???

.....Bill
william cormeny
william cormeny
November 24, 2011
China,India,the Middle East,Africa,South America could all move actively toward electric bicycles,ATVs,trains, and smaller electric trucks if the governments and business community coordinated their solar production through large scale bank investments.
Going toward smaller vehicles saves land and capital from subsidizing large scale road grids.
On the other hand,hydro,tidal,geothermal,and wind electrical generation must be used in Europe,Russia,,Canada,the US because they already have weather issues regarding open vehicles, have established costly road grids,and created an enormous industrial base for automobiles.
Mike Maybury
Mike Maybury
November 24, 2011
Most of this comes from a chaotic uncoordinated world.
The United Nations, and its various branches, should be financed adequately and should be researching and coordinating the development of this and many other things.
As this hasn't happened in many years, we'll probably have to wait for a gigantic corporation to develop and swallow up factories, installers etc.
Louis Shaffer
Louis Shaffer
November 24, 2011
Overcapacity (from Chinese rushing to build multi GW fabs) leads to price drops – no surprise here. The good news is that it continues the very steady AVERAGE PV price curve (around 17% per year since 1950). We are reaching parity which is really good for everyone.

If you can't afford PV, there are those that can - for your house! Check out the offers from people like SunRun, SolarCity, Sungevity.

The FIT's were / are needed as a way WITHOUT government spending (this is paid by other consumers) to develop a new and needed energy source. PV is great because it drives local job growth (installers), is distributed energy (power where it is needed), and so on. There are still bridges to cross (low cost storage), but PV is here to stay.

One change I would love to see – do like Germany. Utilities MUST take renewable energy into their grids. That is why Germany has lead the world in PV as much as their FIT's.
David Lu
David Lu
November 23, 2011
YES,I predict India ,china will become main marketplace for solar generation plants in upcoming year.So pain is current ,renewable path is bright but long .As we know opportunity and challenge are existing which is indeed a truth.
william cormeny
william cormeny
November 23, 2011
The solution for these problems might be found in San Diego.They use solar power to generate energy for a desal plant. The entire project is based on funding which ties the production of the solar farm to the desal plant for fifty years. This means revenues will come in to pay off the bonds.
I am surprised franchises to set up corporate PV plans for large scale operations like Costco does.Any building with a flat roof can cut utility costs and provide direct usage without the cost of grids.It is a great selling point for commercial investors who can transfer the savings to with the leases.
William Fitch
William Fitch
November 23, 2011
Hi:

#4 LOL.... I was waiting for someone to flip that around and you didn't disappoint... I was actually going to write the answer to this expected jab in advance, but I didn't have the time last night or this morning.
sooo.... I will keep this real simple for you. I have not bought yet because I can not quite afford it!!. There is a HUGE difference in not purchasing because you don't like the ROI or think the LCOE is not low enough (agree with your remark) and not purchasing simply because it is not low enough to be an affordable option. I started the whole process of this PV system because I anticipated that the PV market price might actually fall enough that I could finally afford it!!!!
Your ending sentence remark is actually quite funny (you of course would not know that) because this is the last piece of a 25 year energy reconstruction project on my residence all designed, installed and monitored by MYSELF in phases. My house was built in the mid 50's and when this project is complete, I will be producing 50% to 75% more electricity than my now solar/geothermal high R-value house uses, enough to charge one or two electric cars when acquired.
So #4, be careful in the direction you throw your stones. There are not to many people on this planet that put their money where their mouth is when it comes to RE and solar in particular, than myself.... and I did so long before it was a business for me...

.....Bill
Donald Powell
Donald Powell
November 23, 2011
William I guess you don't see that you and people with your attitude are exactly why the panels are not being "gobbled up". You want everybody else to be about the "betterment of man" but you don't want to make any moves that might in the slightest mean a sacrifice for you. If you want the world to grab hold of the idea, why not start by leading the way? And yes you may have to spend a few extra dollars than you might ultimately have to but unless people get off their duffs and do something, nothing will happen.
ANONYMOUS
November 23, 2011
Currently the PV market could be sustained only by governments subsidies (Feed in Tariff, Renewable portfolios target, Tax incentives, etc.).
In this general context of financial crisis Governments are cutting the least important expenses, such as the incentives for renewable.
I am afraid that we need another World summit such as "Copenaghen" ( and even much more spread education and adversting on climate change issues) in order to have the renewable energy again as the priority for the governments agendas.
pierre vincent
pierre vincent
November 23, 2011
William I agree with all you write except the words "intelligence and"
William Fitch
William Fitch
November 22, 2011
Hi:

The really sad aspect here is that these panels should be gobbled up and installed as fast as the world can make them. This is where a currency based world falls flat on its face for the betterment of man. We need to switch to RE faster than is possible even if money was not an issue. Instead greed rules and the masses get sacrificed.
The operating rule for man is those with more intelligence and opportunity take advantage of the less fortunate in those areas rather then helping them up the ladder. Of course to take advantage is so much easier then helping someone, sometimes in spite of themselves using the tools of education and persistence.
I am waiting for the PV market to bottom before I make my purchase for myself. I think that is approaching quickly at least for the current product in "the system".

.....Bill

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Ucilia Wang

Ucilia Wang

Ucilia Wang is a California-based freelance journalist who writes about renewable energy. She previously was the associate editor at Greentech Media and a staff writer covering the semiconductor industry at Red Herring. In addition to Renewable...
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