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Don't Miss The Great Solar Debate: Where Does the Global Solar Industry Stand? Click Here to Register! ×

Pure Fantasy On Green Manufacturing, Solar Jobs and The Mainstream Media

Scott Sklar, The Stella Group
September 16, 2011  |  11 Comments

Over the last 36 months, more than 100 new U.S. renewable energy and energy efficiency manufacturing plants have opened in the United States.

 Reuters reported in a February 28, 2011 article, “The renewable-energy market is still reeling from the ‘toxic legacy of the global financial crisis’ that started in 2008, according to a report by Ernst & Young. Global private sector investments in the renewable energy sector reached a record $243 billion in 2010, an annual increase of 30%”

 On Tuesday, March 29 of this year, The Pew Trust reported that the country is slipping in the clean energy race.

The U.S. competitive position in the clean energy sector is deteriorating, as the country slipped to third place in terms of the amount of private investment directed to the G-20 economies…Until 2008, the U.S. had held the top spot, which is now firmly held by China. Globally, 2010 clean energy finance and investments grew by 30 percent to a record $243 billion. The United States received $34 billion in equity last year, a 51 percent increase from 2009.

Hey, a 51% increase isn’t shabby.

A new SEIA and GTM Research report shows that this country is central to the global solar supply chain. In 2010, U.S. solar firms achieved a positive trade flow of $1.9 billion (USD) globally, according to The U.S. Solar Energy Trade Assessment 2011. The press release says that photovoltaic (PV) components accounted for more than 99% of the year's exports, with solar heating and cooling (SHC) claiming the remainder of the positive balance. What’s more, 2010 was a record year. Exports totaled more than $5.6 billion, with PV polysilicon feedstock and capital equipment leading all components at $2.5 billion and $1.4 billion, respectively. The leading destinations for U.S.-sourced PV components were China and Germany. Meanwhile, U.S. imports of PV products totaled $3.7 billion, the majority of which ($2.4 billion) came from procurement of modules assembled overseas. China and Mexico were the top two sources of PV goods headed to the U.S. in 2010, the report said.

 A new U.S. solar employment report about to be released by The Solar Foundation shows real net growth in U.S.  jobs in the solar industry. The Bureau of Labor Statistics is also developing a green jobs statistical database to track industry sector growth. 

The solar industry is booming. Stion just ribbon cut its new CIGs photovoltaics manufacturing plant in Hattiesburg, Mississippi. Suniva (Norcross, Georgia), a U.S.-based solar photovoltaics (PV) manufacturer, in January 2010 announced that the company had received 5.7 million U.S.-dollars in Advanced Manufacturing Tax Credits (AMTC) to expand its solar cell manufacturing facility in Norcross. Suniva started producing mono-crystalline solar photovoltaic (PV) cells at this facility in October 2008, and now operates two solar cell production lines with an annual capacity of 100 megawatts (MW). Currently, the company is preparing to construct a third manufacturing line, which could increase the total production capacity by 75 % with half its output headed for export.

MXSolar in Somerset NJ, a subsidiary of an Italian manufacturer that invested $145 million in the facility, opened its plant in December 2010 producing 65 MW and plans to expand to 100 MW in 2011.

 The bad press on Evergreen Solar and Solyndra is distorting the status of the U.S solar industry and by default, all the green industries. Evergreen’s demise was no surprise. Bloomberg News reported, “Since 2010, Evergreen has been the worst-performing company on the Bloomberg Global Leaders Solar Index. Solar-energy equipment makers are being hurt by excess capacity, the cutback of subsidies in Europe and increased competition from manufacturers in China.”

Moody’s Investors Service said in a June 1 report that the global production capacity of photovoltaic plants jumped 139 percent to 18.2 gigawatts in 2010.  Evergreen announced publicly its intent to close its Devens, MA manufacturing plant in late 2010 and stated, “Evergreen Solar will continue to operate its high temperature filament plant in Midland, Michigan and its wafer facility in Wuhan, China. With approximately 75 megawatts of installed wafer capacity in Wuhan, the Company will continue to supply its outsourcing partner with wafers for conversion into Evergreen Solar branded solar panels.”

 Solyndra’s failure also was not a surprise to many of us: the company’s costs for production exceeded $3/watt and the product was brittle and had larger-than_industry-standard breakage.  

Solyndra’s failure has nothing to do with solar or green industries. Many of us pleaded during passage of the Stimulus Bill not to have U.S. DOE issue loan guarantees, but rather provide technology due-diligence “only” to federal agencies such as Ex-Im Bank and the USDA, which have issued loan guarantees successfully for decades. Our pleas fell on deaf ears at The White House, with Nobel Prize winner Chu strongly claiming DOE could scale-up and handle this new task. Obviously they couldn’t, and can’t. 

While House Republicans are using this incident to throw barbs at the Obama Administration, even though they are also the ones that have consistently pushed through $65 billion+ of loan guarantee authority for the U.S. nuclear energy industry. Hmmmmm.

While China has become the bogeyman for all things manufacturing, China has given land, tax forgiveness, and provides huge domestic markets for solar, wind, and virtually every other renewable technology. Domestic markets help countries drive global markets. And that sentiment was echoed by the Department of Commerce’s Renewable Energy and Energy Efficiency Advisory Committee (of which I am a member) when we addressed the Acting DOC Secretary this week in Washington, DC.  

With politicians throwing brick bats at each other, the green industries are right in the middle dodging these projectiles. Both political parties have embraced our growth, yet the Solyndra demise is being held up as some symbol. The national media now has picked up this story and the reporting has fallen short on the facts.

The solar and renewable industries' sales went up during the economic meltdown. Sales and manufacturing capacity are increasing, not as fast as China, but steadily increasing. Component manufacturing, installation and service jobs have also increased dramatically in the United States. 

It’s hard to watch, but I have been following these political and media follies for many decades. Clean energy CEO’s and analysts need to speak up so as not to leave an information vacuum. Time is on our side. The American public wants us and our costs are going down and performance quality going up in all the clean energy technology sectors.  

Be bullish and unapologetic, go forth and set the record straight.

For the last eleven years, Scott Sklar has run The Stella Group, Ltd. is a strategic technology optimization and policy firm for clean distributed energy users and companies. Scott Sklar is Chair of the Steering Committee of the Sustainable Energy Coalition and serves on the (non-profit) Boards of Directors of, the Business Council for Sustainable Energy, and the Renewable Energy Policy Project, and The Solar Foundation. Sklar is an Adjunct Professor at the George Washington University teaching a unique multi-disciplinary sustainable energy course. On November 4, 2010 Secretary Locke approved Sklar’s appointment to the Department of Commerce Renewable Energy and Energy Efficiency Advisory Committee (RE&EEAC). He can be reached at solarsklar@aol.com.

 

11 Comments

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greg chick
greg chick
September 22, 2011
Mike,
So true, I was doing Solar in Sedona in the 80's and it as a real "trip" I know of some good tech's the past, but not many really understand Thermal. If your techs want to get Green Plumber Accreditation I can send you in the right direction when they are into it. Status is only thing it would offer a seasoned Tech. Not hands on, just a Systems understanding for avg. Plumber to up skill. IAPMO acquired Green Plumbers Training, I am a trainer. So yes Thermal is a sleeper, I hope media and the avg. person gets with it soon! All this old school political stuff is getting real tiresome. If you want to look at my websites and want me to list you as a recommended outfit, I will have my Webmaster post your link and info. as a professional courtesy I have over 1/2 Million views and growing. Google pays me! I list some good outfits like you as a service to the public. Ramonasplumber.com and diyplumbingadvice.com are the sites
Greg
Mike Mendes
Mike Mendes
September 21, 2011
gregchick - My company does solar thermal as well as PV, and there simply are very few qualified thermal installers out there. We are lucky to have a couple of really good ones, but it took over a year to find them in the Denver area. And there are only 3 or 4 companies really doing thermal in the whole metro area. We found a lot of very quirky, odd personalites and too many inflated egos in the thermal business. It was a strange road we traveled to find guys who were not weirdos or difficult with customers, AND knew what they were doing.
greg chick
greg chick
September 21, 2011
Solar Thermal is at least 3 times more efficient than PV and less cost to implement but, Thermal needs trained personel to integrate into the building. Green Plumbers / IAPMO has classes on this. I think the Media needs a spanking, Pres. Reagan wasted the Thermal system on the White House as an example of what has been happening in Politics (OIL LOBBY). I wish the Media told the truth about how many hundreds of millions of Tax Dollars will be given to Oil Companies this yr. as always. so much more than Alt. Energy, how does this happen?

Thanks, I feel beter now. Greg Chick, Certified Solar Thermal Trainer
John Alejandro
John Alejandro
September 20, 2011
Thank you, Scott, for reminding us all as to why we're in this industry - we are in fact gaining ground!
Mike Ballard
Mike Ballard
September 20, 2011
Solar thermal is actually geothermal? This underlines my point about the level of ignorance out there. Sorry John Monte, but get your facts right, solar thermal and geothermal are not by any means the same thing. Apparently everyone's an expert, and don't mind spewing whatever falsehood comes to mind.

Thank you TEKMike - I'm so glad someone else chimed in. The name of the game is efficiency, and pumping fossil fuels out of the ground, shipping, refining and trucking or piping to the end client is extremely inefficient.
Mike Mendes
Mike Mendes
September 20, 2011
mikeballard - AGREED! Where's the (any) attention to solar thermal?! The opportunity is gigantic and there are new AMERICAN technologies to get excited about. Take a look at Sunnovations and Suntrac.
Elisa Wood
Elisa Wood
September 19, 2011
Brilliantly stated, Scott: "With politicians throwing brick bats at each other, the green industries are right in the middle dodging these projectiles."
Jamie Schlinkmann
Jamie Schlinkmann
September 17, 2011
Scott,
Thanks for giving us this piece at a time when renewable energy is getting a political whipping.
With conservatives wanting a federal sales tax, or fair tax as some have coined it, and the other side of the isle in principle wanting to support renewable energy, could a carbon tax be a viable compromise?
JOHN MONTE
JOHN MONTE
September 17, 2011
Yes the whole green energy is all bull or fantasy by main stream media

Throw out the word carbon foot print and repalce with lower level ozone is on eot eh main cause of global warmin along with water vapor and now you are half way home.
Now add the word heat sink of the earth and all man made structures; oxides; oxidation; VOC and you at 75%

Add Chlorophyll; photosynthesis, which allows plants to obtain energy from light; and electromagnetic spectrum, to sun light; change of seasons; rotation and tilt of the earth; weather patterns all created by God.

Energy from the sun and wind which by God's design is not uniform (not 24/7-3650 or ven 180) all require man made equipment to harness optimum (by defiantion best not 100%) power to make man comfortable. Battry stroge has limits.
ALL ARE SUBJECT TO OXIDATION

FYI solar thermal is actally geothermal and natrual gas and carbon occur in nature along with oxides due the oxygen.
Mike Ballard
Mike Ballard
September 16, 2011
All this talk about solar as if PV is the only solar technology. The biggest takeaway from the Solyndra story is that the neither the media, the public nor Washington has any clue that solar thermal exists (not to mention that efficiences are so much better than PV). PV is a big problem for the whole renewable industry. Billions are being spent on it, and reinforces the perception that solar energy isn't economically viable. Watch for solar thermal to change that in a dramatic way in the next few years. Thanks Scott Sklar, for the pep talk! PS: look at your keyword list: where's solar thermal or SHW?!
Brian Julin
Brian Julin
September 16, 2011
Jokingly, the fact that we are a net exporter of solar generation equipment can also be viewed as just the silver lining around our pathetically weak domestic demand.

Seriously, I have one word for the solar industry when it comes to winning the generic P.R. war: infographics. Almost everyone literate and concerned enough to be reading business press in depth on this subject knows that the industry is doing well, albeit undergoing shakeups as to be expected at this point in its lifetime. Neglecting the ideological fringe, the rest of the world isn't paying attention because they do not have the time or educational background.

So paint pictures instead. Then go put them somewhere where they will be seen.

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Scott Sklar

Scott Sklar

Scott, founder and president of The Stella Group, Ltd., in Washington, DC, is the Chair of the Steering Committee of the Sustainable Energy Coalition and serves on the Boards of Directors of the Sustainable Buildings Industry Council, the...
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