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Are the Chinese Using Predatory Pricing to Knock America Out of Solar Manufacturing?

Stephen Lacey, Climate Progress
September 12, 2011  |  18 Comments

Print

Armed with tens of billions in loans from the Chinese government, Chinese solar companies have scaled at a rate unthinkable only a few years ago. At the end of this year, there will likely be 50,000 MW of manufacturing capacity in place around the world, with much of that new capacity being developed in China and other Asian countries. (In the year 2000, there was only 100 MW of production capacity world-wide.)

In four years, the solar manufacturing sector shifted from being led by a geographically-dispersed number of companies to one dominated by Chinese companies. In 2006, there were two companies from China in the list of top-ten cell producers.  In 2010, there were six, according to Bloomberg New Energy Finance. There are currently only two non-Asian manufacturers in the top ten, and those companies — First Solar and Q-Cells — have shifted a lot of their production to Asia.

So what happened? How did the Chinese come to completely dominate the solar industry in such a short period of time?

Bryan Ashley, the Chief Marketing Officer for Suniva, an American company that produces high-efficiency solar cells in Georgia, doesn’t mince words.

“The Chinese strategy is very clear. They are engaging in predatory financing and they’re trying to drive everybody else out of the market. When you’ve got free money you can out-dump everybody below cost,” Ashley said in an interview with Climate Progress.

That “free money” Ashley refers to is the cheap debt provided by the Chinese Development Bank (CDB).  Here’s how the CDB works its magic:

The CDB was originally set up as a “policy bank,” to operate as an arm of the Chinese central government, doling out public funding to support central government development programs.  Now it is a “joint stock company with limited liability” that often reports to China’s national cabinet on certain policy issues. This allows the Chinese government to get involved in CDB activities and direct loans toward projects officials want to support.

Unlike most regular commercial banks, CDB raises most of its money via long-term bonds. Funders cannot take that money back out until the term is up, so the bank can make longer-term loans to Chinese companies. CDB also gives borrowers very low interest rates, and, if the borrower cannot pay back the loan, it may be back-stopped by the Chinese government.

This makes it easier, cheaper and a lot less risky for solar companies to obtain financing.

In 2010 alone, the bank handed out $30 billion in low-cost loans to the top five manufacturers in the country.  [See chart above.]  This has enabled China’s solar producers to grow to GW-scale in a very short period of time, turning the country into a leading exporter of solar and pushing down prices dramatically.

From a project development perspective, those steep price drops are a very good thing. But manufacturers trying to make product outside of China and other Asian countries are getting hit hard.

“Free money is impossible to compete with,” said Ashley. “Even when global demand went down they were able to keep producing, producing, producing,” said Ashley. “And now they’re dumping. If something isn’t done, there will be no American product left on the market.”

Allegations of solar panel dumping have been made before in Europe and the U.S., but they have never been proven. In 2009, Suntech CEO Shi Zengrong explained in a conference call that his company was selling panels below marginal costs. But he reversed his statement shortly after, saying he misunderstood the reporter’s question.

With Chinese producers in a far more dominant position than in 2009 and a slew of solar manufacturing facility closures announced in the U.S. in recent months, concerns about dumping have resurfaced. Oregon Senator Ron Wyden recently sent a letter to President Obama asking him to investigate whether or not Chinese companies are selling product below cost in order to push American producers out of the market. He also called on the administration to implement a trade tariff on Chinese modules:

Letting that happen is unacceptable. Please know that if your administration is unwilling to take the appropriate steps, with haste, I will advance a legislative effort, as provided by the U.S. trade remedy laws, to ensure that the American solar industry is not harmed by unfair trade.  

Wyden’s letter comes after the high-profile bankruptcies of American solar manufacturers Solyndra and Evergreen. While a variety of technological and market-based factors contributed to the demise of these companies, the Chinese competition — driven by cheap, easy debt — played a central role.

Remarkably, even with all the pressure from China, the U.S. is a net exporter of solar products to the country. A new report issued by GTM Research and the Solar Energy Industries Association shows that America had a $247 million solar trade surplus with China in 2010, mostly because of polysilicon and equipment shipments.

“Yeah, that’s great. But we’re just sending the raw materials and buying back the finished goods,” explained Suniva’s Bryan Ashley. “That’s a going-out-of-business strategy. Pretty soon they’ll figure out how to produce quality polysilicon and they’ll be doing it all themselves. We need to re-learn how to make things in this country.”

Ashley would like to see a Buy America provision for certain installation programs and investigation into the dumping issue.

But rather than engage in trade battles, GTM Research’s Director of Solar Shayle Kann believes that America needs to put its focus on technological innovation. Testifying in front of the House Natural Resources Committee yesterday, Kann explained the strategy:

It will be difficult for the U.S. to compete with China at its own game — namely, high-volume manufacturing of a commoditized product — given the cost advantages available for Chinese manufacturing. However, the U.S. can and should continue to develop and commercialize innovative technologies that offer lower costs than traditional panels. These new technologies are generally proprietary, require a more skilled labor force, and are difficult to duplicate.

Suniva could be considered part of this category. Using a unique cell design, the company has created a high-efficiency mono-crystalline solar cell that could compete with SunPower. But with all the cheap debt that the Chinese government is throwing at domestic companies, Suniva is finding it increasingly tough to stay in the U.S.

“If something isn’t done, no one will be making solar PV in the U.S.,” said Ashley.

The situation is a difficult one. China’s domestic efforts are helping drop the price of solar at an astonishing pace — something that everyone in the solar industry wants. But it’s also making it extraordinarily difficult for American solar manufacturers to compete.

The United States invented the modern solar cell over a half century ago.  As China continues to boost domestic solar companies, the American solar industry will be asking some hard questions about how — and if — solar manufacturing can ever make it in a big way in the U.S.

Melanie Hart, Policy Analyst for Chinese Energy and Climate Policy at the Center for American Progress contributed to this report.

This article was originally published by Climate Progress and was reprinted with permission.

18 Comments

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ANONYMOUS
September 16, 2011
Hmm what is missing here is the fact that SunTech uses Australian tehcnology, not Chinese. Further, the founder was a PhD graduate at UNSW where he learnt the technology developed by his supervisor (the world leader in solar research Prof. Martin Green) and others and went back to China to fund the company using tens of millions of funds from the Chinese government. The founder does seem to have a bit of a gift for the gaff - the opening overhead of his plenary in Melbourne a few years back had the motto which caused a few people at that meeting to whince - "Suntech: Selling Australian technology to the world". I believe he remains an Australian citizen - despite his gaffs, he is one of our richest people. There are some small returns to UNSW and Prof. Green I believe. Whilst clearly US has some problems, it is the same for every other party globally but if we dont fund our own ventures and so on on idealogical grounds based on utopian free trade supposedly doing everything, then we only have ourselves to blame. Of course have protectionist polices to redress these and other issues such as salary discrepencies: there is no such thing as a free trade or global world if all these other issues are not equal as well (you'd need a single currency...). The Chinese aren't stupid - they know they are starting low and need to climb quickly and they know western greed will accommodate that. The reality is you can still operate a solar business but at much lower profit margins - but we want maximum dollars asap so we increasingly go to where its happening at the moment: China. The good thing is we are pulling close to a billion people out of poverty in doing so - the danger is if we dont regulate this we put ourselves into poverty as well.
Jay Lindberg
Jay Lindberg
September 15, 2011
Solar tariff on Chinese panels.

Here is a good figure to start.

The Fed is providing a 30% tax credit or grant for solar projects built in America. If we applied a 30% tariff on Chinese panels, at least the government would get the money it paid for Chinese panels back.
Gerry Wootton
Gerry Wootton
September 15, 2011
@Warren2 - be careful what you wish for.

The US appears to be on the verge of installing many GW of solar in a single year in quantities that dwarf current North American capacity - so this is just a plan to drive up the cost of solar and is essentially protectionism for the fossil fuel industry that already has the advantage of hundreds of billions of US$ extracted from the public purse. If you think that driving up the cost of imports without establishing a stable and robust domestic market will stimulate a massive build-out of domestic manufacturing, you would be wrong.

If one looks at the supply chain for North American module manufacturing, many of the components are imported. Tariffs will hurt domestic manufacturers.

Remember, 'if you think they're looking out for you, you ain't even #2'.
warren reynolds
warren reynolds
September 14, 2011
Not to worry ! A bill before the Senate will add an import
duty to any Chinese or foreign purchased solar panels. This will level the playing field.
Warren
William Fitch
William Fitch
September 14, 2011
Hi:

SO, since they are all bought off, how do you plan to accomplish this?? ...And since the media is controlled by the same money spewing fourth all the misinformation to MILLIONS OF PEOPLE making your agenda look like a communist takeover... where exactly do you think you are going to get... ???... But don't be disheartened, if you begin to be at all successful, they will find you in the desert, in your car OD'd on alcohol and drugs....

.....Bill
Russell Judge
Russell Judge
September 14, 2011
Let us put forth a referendum to establish term limits on all of Congres. The longer they are in office, the more corrupt they become. Congress's compensation should be directly voted on by the people....another referendum. Another referendum to limit campaign contributions to the people rather than multi billion dollar corporations. I don't believe that there is a single Congressman that hasn't been bought off...and for that matter the Judiciary who has sided with them.
Gerry Wootton
Gerry Wootton
September 14, 2011
Oh my god ... predatory capitalism in China!? The US capital market used to be a good place for companies to obtain capital and launch new ventures - but not any more. US corporate and institutional investors prefer to invest in equities, commodities and derivatives (really just a mechanism to add cost without value to available capital)as opposed to enterprise. Currently, the primary sources of capital are individuals and foreign investment, the latter being the largest source by a factor of 6 and largely driven by trade imbalances. The biggest difference seems to be that Chinese banks are willing to invest in productivity in spite of risk as opposed to supposedly safe but inestimable things like derivatives. Sadly, the US is no longer the best place to start up an enterprise or do an IPO.
Willem Ferguson
Willem Ferguson
September 14, 2011
If predatory pricing needs to be eliminated (as with the Chinese solar industry), it needs to be done world wide. Developed countries like the US sell many products to the 2ns and the 3rd world at predatory rates, e.g. many agricultural products. If the US believes that materialist capitalism is the way to go, they had better start playing by those rules and not now start talking about government regulation. Play the market with demand and supply.
Geoffrey Gunning
Geoffrey Gunning
September 13, 2011
Longatcher: "None of the above" will do equally well - thanks!

I glimpsed the Florida candidates on TV yesterday. Carefully groomed hair, very expensive suits, fixed grins, fake charisma, patting each other on the back. Completely and utterly nauseating.
Tim Dolan
Tim Dolan
September 13, 2011
I tend to go with the opposite solution. We need as close to 100% turnout on voting days as possible. They can vote "none of the above"; I am quite okay with that. But they need to get out and vote.

The reason "the people" have lost control is because they don't care enough to vote. If they cared enough, the politicians would pay attention because they would have to.

And you have to do it at least twice, because 1 time is a fluke.

Meanwhile, if the USA actually eliminated the fossil fuel incentives (tax credits, subsidizes, grants, rebates, etc..) and put all of that into solar development we would not be having this "problem" with China.
Geoffrey Gunning
Geoffrey Gunning
September 13, 2011
hawkster: Here, here! My plan is somewhat less violent but hopefully would have a similar effect. DO NOT VOTE FOR ANY PARTY at the next election. I want to see an almost 0% turnout. Naturally all congress members, their families, friends (if they have any) and their dogs will vote, but the general population should completely abstain. How else can we get our feelings understood? If that doesn't work, then it's on to 'Plan B' = see Mr. Hawkster.
John Bronson
John Bronson
September 13, 2011
One of the major factors not mentioned in the OP is China's currency manipulation. Devaluation of the RMB gives Chinese products a 40% price advantage.

With China's large workforce, it's conceivable that ALL US manufacturing could be shifted to China. This means lower product prices in the US. But it also means higher unemployment, and higher budget deficits because of the income tax loss.
William Fitch
William Fitch
September 13, 2011
Hi:

LOL to #5... the real force needs to be aimed at the puppeteers not their messengers. They will be protected with the likes of Blackwater entities, so it will take more than a simple gun and some momentary emotion. Action will have to be much smarter, but still well within means. If you want to really remake our world, you have to start where the power resides, not where it is shown.
I was just listening to Noam Chomsky on Link TV, his new book on 9/11, '9-11: Was there an Alternative?' The problems that we are into today go way back to the 20's and 30's. To think that these are going to be solved with a couple pieces of legislation or a new face or two is really ridiculous.
The reality for humans as time goes forward is many more revolutions will occur, global population will have to fall and we as a species will have to be remade. We are not cooperative enough as a species allowing our competitive and aggressiveness to undermine our own existence. Those with greater intelligence and opportunity choose, by the numbers, to favor the master/slave paradigm which naturally fits into the leader/follower tendencies of our societies. etc.. etc..

Such is reality...

.....Bill
Jay Lindberg
Jay Lindberg
September 13, 2011
The US does have the money to support this industry. The reasons we don't vary from obedience to the fossil fuel industry to our addiction to the war machine. We are also cheap, stupid and greedy. None of these reasons are good.

Here is a militant solution to the problem. 1) Let the unemployment benefits to the long term unemployed run out.
2) Give each of those long term unemployed a gun and the address of their congressman and Senator.

This political process is so corrupt that you have to shoot at these corrupt officials before they get the money out of their ears. (About 12 years ago a disgruntled employee in Riverside county shot up his city council. After that incident, I heard an assembly member state, maybe "its time we started listening to our constituency".)
ANONYMOUS
September 13, 2011
It's not that simple. The Chinese loans are incentives for local manufacturing of semiconductors - including solar cells - not for renewable energy. So it's a matter of do we want to artificially support the high technology industry with a 5 year plan, like China does, or not?
José A. de Souza Jr.
José A. de Souza Jr.
September 13, 2011
The US government can do the same but also prefers - besides generously funding oil, gas and coal - to bail out banks that are "too big to fail" and fund unending wars as well as military bases all over the world. A simple matter of choice or a worrying sign of deep political alienation?
randy velker
randy velker
September 13, 2011
Steve,

Chinese modules are a subsidy to the american public. If the Chinese want to subsidize the installation of PV systems here in the US- why complain about it?

Because we don't have factory jobs that can compete with Asia is not a negative. Who want to work in a factory screwing in a bolt anyway?

If we want to compete with the Chinese we need easy money (which we don't have. It doesn't make sense to start a trade war are stick a tariff on their goods. That simply sticks it to the consumer.

Take the gifts from the Chinese and say thank you.

It makes some sense to require ARRA compliant for 1603 or tax credit issues. That will help some (lean & mean) American manufacturing companies survive.

If we can't beat them at their game (cheap mechanized menial labor) then we need to retool and specialize in what we have a competitive advantage. The last thing we need to do is keep them from selling their inexpensive modules over here.


Randy
SimpleEnergyWorks
William Fitch
William Fitch
September 12, 2011
Hi:

The US has money, its just we prefer to dump it into the hands of the oil and gas companies.
SO as the Ostrich loves to stick its head in the sand, we enjoy putting our heads down oil and now Marcellus Shale gas holes.... while our ass points in the direction of Alberta Canada....

.....Bill

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Stephen Lacey

Stephen Lacey

I am a reporter with ClimateProgress.org, a blog published by the Center for American Progress. I am former editor and producer for RenewableEnergyWorld.com, where I contributed stories and hosted the Inside Renewable Energy Podcast. Keep...
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