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Google Invests $280 Million in Partnership with SolarCity

Renewable Energy World Editors
June 14, 2011  |  12 Comments

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When Google throws its considerable influence into a new arena, people tend to notice. When that influence comes with $280 million, well, people may start to act.

That’s what the iconic Internet giant hopes is the result of its new partnership with SolarCity. Google has now entered the residential solar industry with its largest investment into the renewable energy industry. And they did so by partnering with another Silicon Valley company that is changing the way we do business.

San Mateo-based SolarCity offers its customers the opportunity to purchase full residential solar rooftop installations. It’s the company’s other model, however, that led to the partnership with Google. SolarCity offers different leasing and power purchase options for customers who don’t want to take the financial plunge of buying the installation upfront. Instead, SolarCity owns the equipment, and the homeowner trades in a higher monthly energy bill for a lower bill and solar lease payments.

Benjamin Cook, vice president of project finance at SolarCity, said the deal will allow his company to “provide financing to thousands of homeowners at or below the cost they currently pay for electricity.”

The funding will open opportunities for homeowners in the 10 areas its serves -- Arizona, California, Colorado, the District of Columbia, Maryland, Massachusetts, New York, New Jersey, Pennsylvania and Texas.

“Google is setting an example that other leading American companies can follow,” said Lyndon Rive, CEO of SolarCity. “The largest 200 corporations in the U.S. have more than $1 trillion in cash on their balance sheets. Investments in solar energy generate returns for corporate investors, offer cost savings for homeowners, create new, local jobs for jobseekers, and protect the environment from polluting power sources. If more companies follow Google’s lead, we can dramatically reduce our nation’s dependence on polluting power.”

SolarCity has teamed with seven partners to finance $1.28 billion in solar projects. The Google deal represents the company’s largest partnership.

Google has now invested more than $680 million in a wide range of clean energy technologies. This marks Google’s first investment in residential solar.

“We believe the world needs a wide range of clean energy options in the future, each serving different needs,” wrote Rick Needham, Google’s Director of Green Business Operations, on the company’s blog. “We’ve already invested in several large-scale renewable energy projects, so we’re excited that this new partnership with SolarCity helps people power their homes directly with solar energy, too. We think ‘distributed’ renewable energy (generated and used right at home) is a smart way to use solar photovoltaic (PV) technology to improve our power system since it helps avoid or alleviate distribution constraints on the traditional electricity grid.”

12 Comments

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Charles Fox
Charles Fox
June 20, 2011
GreenSunNJ - A friend had solar city over to price out a system for his home. They gave the pricing for both buying a system, with AZ credits or for leasing. They do pushing the leasing, but importantly did provide the purchase pricing. While I wouldn't buy leasing panels, I do think that in some instances it is needed. This isn't a scam, its a way of moving solar to people that wouldn't otherwise be able to purchase.

I was disappointed that they spent zero time on efficiency improvements my friend should make to reduce his energy usage. since that has a large impact on the solar needs, even a little education would have been helpful. The sale person said it wasn't his job to work that end (or even bring it up)
ANONYMOUS
June 19, 2011
i would like to start off by saying, that if people are ignorant enough to not look into a decision they are making, they deserve the results of their actions. stop acting as if everyone just NEEDS help. we still function with the basic rules of life, and everyone must act according to those. to Interested_and_Concerned. I agree with your statement. the only problem is, with religious zealotry, someone could push the button and we will all see what Christians hope for. not meaning for religious argument, ill change the subject quickly. Google is the only power we have fighting for internet rights. look it up for yourself. the government(s) are trying to sensor the internet like china. It's time for a reality check. support renewable energy.
Glen Koedding
Glen Koedding
June 18, 2011
BTW, I am all for the growth of renewable energy - and I have to admit that the leasing companies are helping to proliferate the access of solar to the market. It is vital to the economy to use renewable resources and reduce our dependance on foreign oil.

Leasing is a good option for families who don't have the equity in their homes to invest in solar for their homes. What bothers me about leasing is that the leasing companies represent it as a 'great deal' for all homeowners. When in fact, they are in it to make money (it's America - I cant blame them for that). BUT, the homeowners need to be educated about the benefits of purchasing solar --- and how much they are losing if they lease.

On a related note, each state that is investing in solar is now sending their program money out-of-state to these leasing companies --- when the funds were meant to benefit the residents of the state.

The other thing that bothers me is that the leasing companies are 'squeezing' the installers. As an installer, it's a challenge to have the 'best' possible talent to install PV at the rates the leasing companies are willing to pay. That's why we don't offer leasing... we just cant hire the best people at the rates the leasing companies offer. Day workers are not an option for SOLAR!

Ultimately, the homeowner is the one who will suffer as installers continue to cut corners in order to make a reasonable profit.
Bala Subramanian
Bala Subramanian
June 18, 2011
It is a game of wits. Like all games, such as chess, once the challenge is gone,there will be no players. As the economic markets get algorithmic, the human element will get neutralized and the production and distribution systems will get stable and perform at the most optimum levels without human intervention to provide sustainable operations. That applies to monetary systems as well. Money is symbolic with some emotional baggage. Eventually,humanity may even phase out money and rely entirely on machine intelligence for all allocation of resources without the need of a price mechanism.
ANONYMOUS
June 18, 2011
Wake-up people; As GreenSunNJ rightly says, there is no free lunch; Politicians and Governments have to compete with other politicians and governments to get businesses and people to stay in their countries. They have to do what it takes to attract the attention and action of the bean counters. This is the way free markets have been designed and work. If the tax payers do not foot the bill that help enterprises and entrepreneurs to get rich, they will not get the kinds of jobs and the standards-of-living they get now. In the long-term though, the solution to this problem lies in the hands of the super rich. As they will have to decide between more money and more harmony. I think, they will conclude, it is better to take less and give-up some to ensure safety of capital, safety of income rights, sanguine relationships to ensure peace and harmony than the present approach of winner take all. As more and more millionaires are created, that crowd will match or resemble the rest of the world in its desire for peace over confrontation and living on edge.
Gary McCallum
Gary McCallum
June 18, 2011
Amazing !!! Google making money by going solar, saving the home owners on their utility bills, taking advantage of state government grants to encourage renewable energy and purchasing (American made?) quantities of solar panels that in the long run will help with R&D which will help bring the price down. All this from a company that brings billions into the US economy, employs Americans and takes advantage of tax havens.
PUT A STOP TO THIS NOW !!!
Lets keep the status quo, spent trillions on importing oil and blow up mountains to get the coal at the trivial expense of fresh air and clean water. The people who bring you these luxuries would never behave in the manner Google is.

This comment was brought to you over the internet via Google search engine

Some of the funniest comments I ever read on REW
Michael Keenan
Michael Keenan
June 17, 2011
This all about cornering the renewable energy credits markets. This is never mentioned in the details. I mean check out California's AB 811. This was about putting solar on our roof tops but in the end this act was gutted and handed over to SCE and rebranded as Energy Upgrade California that only handles energy retrofitting. It should truthfully say SCE Energy Upgrade California. This is a complete scam by the BIG BOYS to keep you off your roof and have us pay for the transmissions lines to boot.

What we should be concerned about is how Google avoids paying US taxes with offshore tax havens : http://www.bloomberg.com/news/2010-10-21/google-2-4-rate-shows-how-60-billion-u-s-revenue-lost-to-tax-loopholes.html
Andre B
Andre B
June 17, 2011
I don't think it's a scam. Of course they're making money on the lease program, just like your bank on your mortgage or your car loan. The bank opens the way for some to 'own' a home and get that new car. Here a 'bank' (Solar City /Google) allows the cash strapped ones to own a PV system. Think about it this way though, the end result is the same, PV on the roof. This is what we all want! Let's just hope the guys who make the money at SC or Google buy themselves a nice Tesla and not an SUV.
rolf westgard
rolf westgard
June 17, 2011
Stop notifying
Rich Hessler
Rich Hessler
June 17, 2011
It goes something like this assuming the lease saves the property owner 30% vs a $24,000 system after incentives...

Rent electricity from the utility for 20 years and pay $76,000
Lease a solar system for 20 years and pay $53,000
Buy a solar system, re-coup the initial investment AND save $21,000

Leasing saves 'renters' $23,000 and the leasing company gets $74,000.

Purchasing saves the more affluent $97,000

If a property owner can't afford their electric bill, saving 30% is better than nothing.

However, my suspicion is if utility rates continue to rise as they have, in 7 years property owners with a lease are going to want to default and buy something.

A scenario for NJ would look even more compelling to buy since the REC actually provides the property owner extra annual income.
rolf westgard
rolf westgard
June 17, 2011
Nobody is perfect; not even Google. Bit if anybody can make money from this solar scam, it will be Google.
Glen Koedding
Glen Koedding
June 17, 2011
WAKE UP AND SMELL THE SCAM!

Is anyone familiar with the term "There is no free lunch"? Guess what, there is no such thing as free solar either! Think about this ---

Why would a leasing company (which is basically a bank) give you anything for free? The reason --- they are receiving all of the benefits that the federal and state government intended to go to you – the taxpaying homeowner or small business owner. Further, they are taking state funds out of state in the case of Sun Run and Sungevity (both California based leasing companies) – Why would New Jersey stand for this? Our ratepayers and taxpaying citizens are helping them make boatloads of money off of us!

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