When it comes to exporting green energy, talk tends to centre on whether or not the US can compete with China. But that has little bearing on the international business activity of California-based Greenhouse Holdings, which builds eco-friendly infrastructure.

As a first order of business, the export initiative intends to make sense of the vast amounts of information available about renewable energy development worldwide and to identify countries that offer a high potential return for U.S. technologies. The research will move beyond pinpointing hot markets, and instead try to define exactly where U.S. products can succeed.