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Energy Storage, The Valley of Death and The Elephant Hunters

By John Petersen, Contributor
January 12, 2011   |   3 Comments

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3 Reader Comments
Comment
1 of 3
January 13, 2011
Good read.. Re energy storage, I am waiting to buy a GreenGas.cc machine to store energy at my farms. We have excess electric from wind mostly in the night and would like to store it as fuel and fertilizer. Problem is the GreenGas.cc people cant supply machines till they are fully financed. If you know someone who can help bring startup financing to a needed company it would be helpfull to get them in contact. Really hate to see good energy going to waste.
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2 of 3
Anonymous
January 14, 2011
This analysis is correct as far as the product and markets are concerned. What about the management,other employees, competition and myriad other stakeholders that need to come to gather for the second and third generation products to result? Unfortunately, the climb out of the disillusionment to the enlightenment is a process that is ill managed,if at all. Elephants? Anyone would be happy to see mere penguins.
Comment
3 of 3
January 14, 2011
Predicting that a new business will fail, knowing beforehand that 90+ new businesses fail is rather like shooting fish in a barrel, graphs or no graphs.

A large number of 2nd generation biofuel companies are in the valley of death, as are a number of first generation biodiesel companies, using old technology. Range Fuels comes to mind in the former and Imperiuum Renewables in the latter.

"...but it took eight hard years for Toyota to turn the corner with the Prius..."

Predictions of failure from financial pundits in the early years were rampant. It became apparent early on from growth rates of sales that profitability was likely a matter of time.

The Prius is a historical, revolutionary leap in automotive technology that has spawned competing hybrid designs all across the planet. It is a marvel of engineering.

I'm getting a little off topic here but Toyota pulled this off with the best battery technology available. However, that battery pack contains about 26 pounds of rare earth minerals, which is becoming problematic.

To put the difference between NiMh and LiPo batteries into perspective, the Leaf would be carrying a weight penalty equivalent to two 195 pound passengers around if it had to use NiMh.
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John Petersen

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About: firm of Fefer Petersen & Cie (www.ipo-law.com) and represents North American, European and Asian clients, principally in the energy and alternative energy secto... more »

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