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Taking Solar to the Next Level

By Rebecca Cole, Rocky Mountain Institute
September 9, 2010   |   7 Comments
A design "charrette" sponsored by the Rocky Mountain Institute brought industry experts together to discuss how to bring down the installed costs of PV. The group focused on reducing BOS costs.

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"Now that the hard costs have come down, the soft costs are forcing us to standardize. We need to do it at every single part of the value chain—manufacturing, installers, contractors, code officials, regional jurisdictions, banks, and financing options."

-- Doug Paine, Executive Director, SolarTech
7 Reader Comments
Comment
1 of 7
September 10, 2010
Clee, first there are differences in the cost basis for commercial and residential projects.

Although definitions can vary, BOS typically includes the hardware for installation, but not the labor. There is also typically a dealer mark-up on the modules. Combined, this puts residential rates at $5 to $6 per watt in most U.S. markets today.

Of course, every project is different and there could be a valid reason for a higher rate. That's why it's always best to get multiple quotes for any project.
Comment
2 of 7
September 10, 2010
Clee... it is definitely feasible that larger commercial/utility scale turnkey systems (as the article refers to) can achieve less than $4/W in today's market due to economies of scale.

Turnkey residential systems are realistically between $5-$6/W as FreeCleanSolar mentioned, and this price depends on numerous factors. Almost $8/W sounds high, but again as FreeCleanSolar metioned, there may be a valid reason... are they battery backup or stand-alone systems perhaps? Batteries can add significant costs to PV systems, and also require additional equipment and design considerations within the system.

$5-$6/W would be for a direct utility-interactive system.
Comment
3 of 7
September 10, 2010
Should architectural BIPV ever sufficiently evolve to "turn on" innovative architects, progressive builders and design savvy homeowners, wouldn't the biggest and fastest drop in PV costs come in not having to buy double surfaces for siding, wall panels, roof membranes, and market them sufficiently so that we all believed it had sex appeal and enhanced our social status? After all, this is a design-building vision many architects and designers have been dreaming of for over 30 years.

So, at this exciting juncture of PV development perhaps the PV industry should try to out do the diamond industry's "girls best friend" imperative, the mining industry's rock polishing our "granite kitchens" or the oil industry's myth that the SUV was American male's next (sexual) frontier.

The PV industry cannot reverse the current infantile value system that our fossil fuel gluttony has fueled.. Nor can it rationally be expected to create energy density that is comparable to fossil fuels or nuclear power. With a little help from designers, artists and consumer marketers however, why cannot PV be transformed from a scary technology and into a beautiful multi-function necessity by replacing conventional siding and roofing materials in buildings. So, I think the next generation of PV research could be (and should be) guided to make PV visually interesting and double functional through little "tweaks" of color, texture and/or shapes.

Instead of quoting PV costs in terms unfamiliar to the building industry, electrified roofing and siding might be costed in "green pricing" terms like "e-adjusted" prices ($/sf less electricity production value) per square (foot). Leave solar panels to the utilities and give architects, designers and progressive homeowners aesthetically appealing solar amenities! Sounds rather American, doesn't it! Even the bankers might buy it!
Comment
4 of 7
September 13, 2010
Thinking like a customer is more important to market any product. So in this particular context, we can see that the basic need is to have clean and green energy production and energy utilization systems. As said above architects today can make a big change these days with glowy LED lighting systems combined with solar PV systems. They should play an important role in giving ecosavvy products to those customer base who can afford to have one. We need to look at the Solar more as a premium product than just an eco-friendly product and its integration with energy effcient (LED)lighting systms will only reduce its total costs.
Comment
5 of 7
September 15, 2010
There are times when the market economy no longer applies. One is during war the other is when the planet is in danger of permanent unsurvivable change, such as global warming.
Now is not the time to worry about cost of green power now is the time to make it happen.
To solarise a home costs about $20 000.00, a fighter jet costs $45 million. Yet it is more likely to get the fighter through parliament than the solarisation - it costs $1 million to keep one soldier in a foreign war, yet we quibble about the cost of providing $1.00 clean light globes to the public. The market economy doesn't determine the cheapest option for war in a foreign country but determined the war against global warming which inevitably will kill us all.
Comment
6 of 7
September 16, 2010
PV industry cannot prosper with existing business model, i.e. at the mercy of rebates and tax credits from utility company and government. The industry should be self reliant and should servive on its own . The private companies are having hard time to generate the capital to fianance the business. It may need more agressive government interferance to facilitate private businesses to genrate the capital. Once there are more players in the game, economies if scale will follow.

Deepak Sarode
Comment
7 of 7
September 16, 2010
"The biggest thing is logistics, so that 'just-in-time' everything shows up on site," ..."everything" includes labor and pre-assembled components.

Please point me in the direction of someone who can describe for me the the PV Supply-Chain. I'd like to understand how it functions, its sourcing, components, and user-base (manufacturers and customers).

Thank you.
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