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Don't Miss The Great Solar Debate: Where Does the Global Solar Industry Stand? Click Here to Register! ×

Americans Willing To Pay More for Solar


June 25, 2010  |  2 Comments

A new survey conducted by Applied Materials, Inc. reveals that two-thirds of Americans believe solar technology should play a greater role in meeting the country's energy needs. In addition, three-quarters of Americans feel that increasing renewable energy and decreasing U.S. dependence on foreign oil are the country's top energy priorities.

According to the survey, 67 percent of Americans would be willing to pay more for their monthly utility bill if their utility company increased its use of renewable energy and 49 percent of consumers polled would be willing to pay $5 or more each month for an increased amount of renewable energy—a 14 percent increase from the results of Applied Materials’ 2009 survey.

“Americans are becoming more aware of the need for responsible energy solutions, like solar power, and increasingly want their government to drive policy and investment aimed at finding alternative ways to power our homes and economy,” said Dr. Charles Gay, president of Applied Solar, a division of Applied Materials. “With the right energy legislation in place, the U.S. could reap the benefits of one of the biggest economic job engines of this century – the clean energy revolution.”

For more detailed information on the survey results, click here.

2 Comments

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Donald Wagner
Donald Wagner
July 12, 2010
I think a better question to ask is should we continue to subsidize coal?
( http://sierraclub.typepad.com/mrgreen/2010/03/does-the-coal-industry-get-subsidies.html ) A lot of these are related to intertia. Solar hot water has been cost effective for decades in most parts of the country. Once the producers have to pay the true cost of coal electricity including for the waste products (environmental degredation, CO2 etc.) then the question would end up being would you like to pay less for solar or more for coal!!
In areas with a lot of direct sunlight it is already when using Concentrated Photovoltaics (CPV). Sol Focus (www.SolFocus.com) and Amonix (www.amonix.com) are already making commercial concentrator systems. Sol Solution (www.sol-solution.net) also seems to have a more efficient system by splitting the spectrum while concentrating it.
Douglas Prince
Douglas Prince
June 30, 2010
The phone survey by Applied Materials was later dismissed, as it was discovered those Americans answering thought they were ordering an apple pie to go with their "Hungry Heifer" meal while watching American Idol...

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