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How to Compare Power Generation Choices

Understanding a few basic factors will help make an informed comparison.

John Hynes, Partner, Excidian
October 29, 2009  |  19 Comments

People like to compare the cost to generate electricity from various renewable resources, like wind or solar, to the cost to generate electricity from coal, nuclear and natural gas. Comparing these costs is like comparing apples to oranges. Power generation is a complex business and without considering load factor; capacity (kW) and energy (kWh); and fixed and variable costs, these comparisons are not legitimate for evaluating power generation technologies.

Let’s begin with load factor, or the percentage of hours that a power plant operates at its maximum capability in a given time period. So if a 1,000 MW nuclear plant has an annual load factor of 98 percent, it is operating at 1,000 MW for 98 percent of the hours in a year.

Power plants can be categorized by load factor. Base load power plants typically have annual load factors that exceed 75 percent, but usually are more like 90 percent to 98 percent. Power plants that fall into this category can be large (400 MW and larger) fossil fueled plants (coal, natural gas or–less often–fuel oil) as well as nuclear plants. On the renewable resource side, geothermal and biomass plants can be placed in this category. Not many hydro plants in the U. S. fall into this category unless the dam is large or the flow rate on the river is high and the weather cooperates.

Intermediate loaded power plants typically have annual load factors ranging from 40 percent to 60 percent Small (100 MW to 300 MW) coal plants may operate at these load factors. However, the most common technology that would operate economically in this load factor category is the combined cycle combustion turbine, or CCT, fueled by natural gas with fuel oil as a back up fuel. Most of the hydroelectric plants in the Western part of the U.S. can operate as intermediate loaded plants, providing that the weather cooperates, which means that the western mountain ranges receive an above-average amount of snow during the winter months. Offshore wind power will also likely operate in this category. Concentrated solar power, or thermal solar, may break into the low end (40 percent) of this load factor range as will wave energy technology (30 percent to 45 percent).

The third load factor category is peak load generation. Power plants in this category usually operate at very low annual load factors ranging from 5 percent to 15 percent. This means these types of power plants are operating at their maximum capability for only 5 percent to 15 percent of the hours in a year. The most common type of power plant in this category is the combustion turbine (CT) or simple cycle turbine (SC), fueled by natural gas with fuel oil as a back up source of fuel. The next most common type of power plant would be the internal combustion engine (IC) fueled by natural gas. Renewable resources that would fall into this category are wind on land, photovoltaic solar, concentrated solar (thermal solar) and tidal current technology.

For wind on land, the average annual load factor ranges from 20 percent to 30 percent. Photovoltaic solar has load factors that range from 20 percent to 25 percent. Concentrated solar load factors vary between 25 percent and 40 percent, allowing this resource to linger between a peaking facility and an intermediate facility. The load factor for tidal current technology is estimated to average 27 percent.

Now that all of the power generation resources are in an appropriate load factor category, think of each category as a customer need. Then think of the types of power generation technologies within a load factor category as the various products that compete to satisfy that need. This means it makes no sense to compare the cost per kWh to generate electricity from wind on land with the costs per kWh to generate electricity from coal because these two technologies satisfy two different customer needs; namely, one is a peaking technology, while the other is a base load technology.

Is there a way to compare technologies from two different load factor categories? Yes, but one technology would need to be altered to make it operationally equivalent to the other. In other words, alter one technology so that both are then in the same load factor category. To do this for wind on land versus coal, it would be necessary to run the coal plant as a peaking unit, recalculate all of its costs and compare those new costs to the wind on land power plant costs. The wind on land power plant could also be altered to operate base loaded. However, before trying these more complicated comparisons, it is necessary to understand the concepts of capacity versus energy.

Capacity versus Energy

To learn how to compare technologies within a load factor category, one has to understand a number of terms and concepts, like the difference between capacity — measured in kilowatts (kW) or megawatts (MW) — and energy, measured in kilowatts-hours (kWh) or megawatt-hours (MWh). People often quote costs/kW when they are really talking about costs/kWh. Since these sound similar, they must be similar. Unfortunately, they are not.

Capacity for a power plant (kW or MW) is probably best explained with a highway analogy. A 10-lane highway is able to allow more cars to get from one point to another in a given time period when compared to a three-lane highway. Likewise, a 1,000 MW power plant has the ability to put more energy, or MWh, to the grid in a given time period than a 500 MW power plant. The size of the highway is analogous to the capacity, or MW rating, of the power plant. The number of cars that pass from one point to another on the highway during a given time period is analogous to the energy, or MWh, that the power plant delivers during the same time period.

So the more lanes on the highway, the more cars that can pass from one point to another in one hour. Therefore, the larger the power plant’s capacity, the more energy the plant can deliver to the grid in one hour.

Now that we understand the difference between capacity and energy, we can begin to compare the costs of one power plant to another.

Initial Cost Comparison

The cost to build a power plant, or its capital cost, is usually discussed in $/kW of capacity. When you hear that the latest estimate for a brand new nuclear plant is $4,400/kW to $7,700/kW, this means the cost to build a new 1,000 MW nuclear plant ranges from $4.4 billion ($4,400/kW x 1,000 MW x 1,000 kW/MW) to $7.7 billion ($7,700/kW x 1,000 MW x 1,000 kW/MW).

Note that this has nothing to do with the cost to operate or maintain the plant. It is just the upfront cost to build the plant. This is a quick way to compare which technology is the most expensive or least expensive to build. In general, base load technologies will be more expensive to build than intermediate load technologies, while intermediate load technologies will be more expensive to build than peaking technologies.

Suppose a utility has a 100 MW customer load that needs to be supplied, but the load is only on the system for three hours a day. The utility needs to build a power plant to supply this load. What should it choose?

First, determine the load factor. Load factor is: 3 hours/24 hours = 12.5 percent, which calls for a peaking power plant. Next, compare the cost to build the various competing peaking power generation technologies. The peaking options are laid out in Table 1 (above).

Perhaps the utility needs to know a little more about this load. At the very least, the utility needs to answer the following questions:

  • Does this load always run for three hours or can its duration vary?
  • Does the load come on and go off at the same time each day?
  • If “yes” to question # 2, then determine what time of day the load runs?

Suppose the load duration does not vary (that is, the load turns on and off at the same time each day) and that time is from 12:00 noon to 3:00 p.m. In this case, whatever technology the utility chooses has to be capable of providing capacity and energy from 12:00 noon to 3:00 p.m. each day.

If the utility narrows its choices for peaking options down to the three least expensive technologies to install, then the concerns related to those peaking technologies need to be addressed. These concerns are summarized in Table 2.

After reviewing the options in Table 2, can the utility make a decision? No. At least four concerns related to these technologies must to be quantified and compared in a fair manner. Those four are: fuel costs, pollution costs, operating and maintenance costs and capital costs. The most objective way to compare these costs across technology choices within a load factor category is to divide them by the output of the power plant (kWh), or “per unitize” them.

Variable vs. Fixed Expenses

Before per unitizing these costs, the terms “variable” and “fixed” costs need to be defined. A variable cost is an expense that varies with revenue or the volume of sales. Be careful: most people revert to the dictionary definition of variable and think it means that it is an expense that varies with time. This is incorrect. In the financial world, a variable expense varies with revenue or volume.

A fixed expense is an expense that does not vary with revenue or volume. For every expense, you ask and answer a simple question: “If I produce and sell one more kWh do I spend more money on this expense?” If the answer is yes, then it is a variable expense. If the answer is no, then it is a fixed expense.

Fuel costs are driven not only by the cost of the fuel that is being converted to electricity, but also by the efficiency of the conversion process. Fuel costs are truly variable costs. That is, these costs vary directly with the kilowatt-hours (kWh) generated by the plant. When more electricity is produced, more fuel is consumed.

Pollution costs are the cost to purchase pollution credits, like NOX and SO2 credits. These are market based credits that are a function of the tons of NOX or tons of SO2 that the plant emits. The amount of NOX or SO2 that the plant emits is directly proportional to fuel consumed, which is a variable cost. Therefore, pollution credit costs are also variable costs.

O&M costs, on the other hand, are not generally considered to be variable costs. The plant staff earns a base wage plus benefits that are fixed. Overtime for increased production is an extremely small contribution to variable costs; so small that it is usually disregarded. Similarly, routine and overhaul maintenance are considered fixed costs. Incremental plant operation, unless much more than typical, does not alter the usual maintenance routine and intervals. Finally, many costs associated with the plant, like insurance and property taxes, are fixed and change only with variables outside the plant domain. Both of these costs generally increase yearly with the inflation rate.

Cycling a plant from full output to lower output levels causes an increase in wear and tear on the plant components. Although the money spent on labor and material to operate and maintain the plant does not change at the time the cycling occurs, the increase in wear and tear can increase the frequency of future maintenance, thus causing an increase in average O&M costs. Therefore, O&M costs do not usually increase with each new kWh generated by the plant.

Although this seems like a minor point, it is financially crucial that individuals making short-term pricing and running decisions for the plant understand this concept. The financial implication is that increasing the plant output by 10 percent when it is already running does not increase the plant’s O&M costs significantly. Therefore, the generation company can maximize profit by accepting a lower price for the incremental kWh that the plant generates as long as the price the company receives covers the plant’s increase in variable costs, which in this case would be the plant’s increase in fuel costs and pollution credit costs. In fact, a large portion of the incremental revenue that the generation company realizes from the 10 percent increase in plant output will be added right to profit if the plant’s incremental fuel cost and pollution credit costs per kWh are small in comparison to the incremental market price the company charges for the additional kWh.

A company experiences capital costs (namely depreciation and financing costs for plant construction) with the passage of time. Whether the plant produces one kWh or a million kWhs has no effect on the amount of depreciation and interest costs the plant incurs. Therefore, capital costs are also fixed costs. So, fuel and pollution credit costs are variable costs, while O&M costs and capital costs are fixed costs.

Cost per kWh Comparison

Even though some of the cost categories discussed so far do not vary directly with the kWh generated by the plant, it is useful from a competitive analysis point of view to look at all plant costs (fuel, pollution credit, O&M and capital) on a per kWh basis. This is easy to do for fuel and pollution credit costs since they do vary directly with the plant’s kWh output.

For O&M costs, however, take the total amount spent on O&M over a one- to three-year period and divide that number by the kWh produced during that time period. This will provide an average O&M cost per kWh. Obtaining the capital costs in a $/kWh form will require a few assumptions.

Although equity requirements can be a large percentage of any project today, for the ease of explanation let’s assume 100 percent project financing (a form of bank financing). To obtain the capital costs in a $/kWh form, we must annualize the total cost of the plant and then divide that annual cost by an estimate of the average annual kWh that the plant is expected to produce. The following formula is used to calculate the annual cost of a plant.

Where n = number of years over which the plant is expected to be financed.

Suppose a series of wind turbines total 200 MW of capacity. Assume these wind plants cost $2,000/kW to install or $2,000/kW x 200 MW x 1,000 kW/MW = $400,000,000. Assuming an annual cost of financing of 10 percent (or 0.10) and a loan term of 20 years, calculate the annual cost of this wind farm using the formula above.

Next, estimate the average annual kWh output of the plant. A generous estimate would be to assume that the plant would operate at an average annual load factor of 30 percent over its life. This means it would be running at rated capacity for 30 percent of the hours each year. This would amount to 0.30 x 24 hrs/day x 365 days/ year or 2,628 hours/year. At this load factor it would generate 200 MW x 1,000 kW/MW x 2,628 hours = 525,600,000 kWh/year.

Thus, for the 200 MW wind farm, the estimate for its annual capital cost/kWh would be: $46,983,850/525,600,000 kWh = $0.0894/kWh or approximately $0.09/kWh. One can follow this same procedure for any type of power plant.

Now that all of the relevant costs/kWh for a power plant can be obtained, let’s look at all of the costs/kWh for two of the peaking technologies. Those costs are summarized in Table 3.

Assume that all of the other choices for peaking power except for the combustion turbine and wind on land have been eliminated. At first glance, it appears that wind on land is the clear winner. But is it?

All Table 3 shows is what the power plant’s total cost per kWh will be if it operates at a 30 percent load factor. Now compare this total cost per kWh to what you think a reasonable market price would be. You want the total cost per kWh to be lower than a reasonable market price. Once you know that each technology can be profitable, you need to go one step further and consider the risks involved with each choice.

The risk the utility is taking in choosing the wind plant is weather risk. If the wind does not blow coincident with the utility’s peak demand, then this plant is useless. Note that the total costs/kWh for the combustion turbine are double those compared to the total costs/kWh for the wind on land plant. The utility pays a premium for the combustion turbine because it is available 24 hours a day.

If, by looking at all of the costs/kWh there is still no definitive answer for which technology is best, then why go through all of these calculations? Having these costs/kWh for all of the technologies a company is considering helps it to organize and recognize the risks associated with each type of power plant. In other words, in this form the utility can quickly see how sensitive each technology’s total costs are to changes in fuel costs, changes in the cost of pollution credits, changes in O&M costs and changes in load factor or capital costs. This exercise allows the company to identify those technologies it wants to consider for its final analysis, the capital investment analysis.

The company then chooses to perform a capital investment analysis on the technologies that have a reasonable chance of being cost competitive in their respective load factor market and which have risks the company feels comfortable managing. In this final analysis, perform a 10-, 15-, 20- or 30-year net present value analysis on the cash flows for the construction and operation of each relevant technology. The technology that has the highest probability of maintaining a positive net present value over the analysis period and under various changes in cost and operating assumptions is the one the company should select.

In the end, when it comes to comparing the costs of generation technologies, don’t automatically believe everything you hear or read. A legitimate comparison of generation technologies takes into account load factor, identifies risks associated with the costs/kWh for each technology and then performs a net present value analysis on those technologies with risks that the company feels comfortable managing. This is the only the legitimate way to evaluate power generation technologies. 

John Hynes began his career in the energy industry in 1983. He developed and facilitated technical training programs for nuclear operators, telecommunications technicians, relay protection technicians and high voltage equipment maintenance technicians before moving on to senior positions in sales, marketing and strategic planning. Drawing on perspectives gained from his wide-ranging background and real-world management experience Hynes develops and facilitates Excidian’s Business Finance and Energy Industry Knowledge programs.

19 Comments

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Anumakonda Jagadeesh
Anumakonda Jagadeesh
October 22, 2012
Excellent article. These facts are often overlooked(if not ignored conveniently) while comparing the cost of generation of various power generation sources. Thanks Renewable Energy World for publishing such a fine post.

Dr.A.Jagadeesh Nellore(AP),India
E-mail: anumakonda.jagadeesh@gmail.com
Aqeel Ahmed Bazmi
Aqeel Ahmed Bazmi
March 30, 2012
Very interesting and informative article. Thanks John :)
yuri ulianov lopez
yuri ulianov lopez
February 24, 2010
On renewable energies things are not witten yet. MArket is constantly changind, technologies advancing...and costs certanly change every day but has an idea..of how to do ti..is great!! Article seems and it is very interesting is the way the author do that job...I like it. please write the next about it. Yuri Ulianov L. yuri.lopez@ieee.org
Guillermo Trillo
Guillermo Trillo
November 10, 2009
Hello, I am from Peru, and I need to compare the choices to use internal combustion engines against microturbines to use landfill gas to power generation, but I need updated capital costs, average load factor in US, or other Countries as possible, and emissions data, an so on. If someone has the right information, Could him or her please help me?. I will be very greatful..
gmtrillod@yahoo.es
Mark Simpson
Mark Simpson
November 4, 2009
Good Discussion. I think the article does a good job providing a framework for investment decision making, and drives at the point that you can't compare "apples to oranges". I always thought of wind as a base load power resource because it can't be counted on to satisfy fluctuations in the peak demand. Whatever the taxonomy, the point is that there are advantages (and disadvantages) to each technology. The key take home message is that because of the numerous differences in characteristics such as dispatch ability, capacity and load factors, and intermittency; it is difficult to compare alternatives. That is to avoid getting into additional differences such as reserve requirements, and reactive supply voltage.
Julius Heyning
Julius Heyning
November 3, 2009
What is happening in Europe is the development of a large network to transport energy across countries. This ensures that overcapacity in one country can be transported from another country. The larger such a network is, the more wind and solar power can be installed.

Another aspect of renewable energy is that there should be a large and diverse mix of technologies used for electricity creation to ensure the highest possible use of renewable energy. If it is very sunny, it will probably be not very windy and the other way round.

All this does not mean, as mentioned by some posters, that we should not focus on energy efficiency and trying to reduce energy use. That is just not the topic of this article, but it should be implemented in the policies around the world.
ANONYMOUS
November 3, 2009
A very interesting article. Good to see someone "outing: the topic of capacity factor which is often missing from discussions of renewable energy.

Would have liked a more lengthy discussion about the differences between peaking, base-load and dispatchable power.

The challenge of solar and wind is that they are not, strictly, in any of these categories because they are driven by daylight and weather conditions. I agree with another poster than wind should not be included as a source of "peaking" power.
Bill Palmer
Bill Palmer
November 3, 2009
Mr. Hynes' article raises interesting points but by glossing over some, and misleading price comparisons, leaves a mistaken impression about wind. Some of the commentary starts to explain the problems, but other anonymous commentators cast criticism without even identifying themselves.

There is no simple, single solution to power generation. Industrialized nations have both a base and a daily variable load. The base varies somewhat by season and weather, but is largely based on continuous motor loads. A daily variable load is superimposed, which follows the activity of people, who get up in the morning, plug in the coffee, and work in office, commerce, or light industry.

Our source of generation must consider these variables. Nuclear electric generators, run-of-river hydraulic generators, and gas co-generators which supply industrial heat and power are good for base load, but do not cycle up and down in output easily. On top of the base generators, we need some sort of controllable ones. Hydraulic stations with head ponds, coal or oil thermal plants, and simple cycle gas turbines are usual choices for the variable plants.

It is incorrect to compare costs per "name plate" output of wind or solar plants to others which can be dispatched, and it is improper to compare annual kWH figures. One must ask if the plant is available when needed? Does it compound the problem as wind often does, with it's highest availability is at night, forcing other base load generators off line to accommodate the variability of wind? Solar is slightly better as its maximum availability is when the load is greatest in daytime, but really either wind or solar should only be compared in cost and utility if combined with a storage system.

Value to society (and price per kWH) must factor in plant availability when really needed. We have the equation backwards, as we pay top price to wind and solar, over which we have no real control, and lower prices to the workhorses of base load generators
ANONYMOUS
November 3, 2009
I agree with Steven. Mike's Comment #6 is based on a deeply flawed article.

To quote it: "Because wind cannot be called up on demand, especially peak demand, installed wind generation does not reduce the amount of installed conventional capacity required," Lang states. "Wind is simply an additional capital investment."

This is simply wrong. First, I work with grid operators all over Europe and no one gives wind a capacity credit of zero, nobody. There is a range, but 16% is a popular number - 8% might be low-end. Some use higher figures (in the 20s). It depends very much on when the wind peaks versus when demand peaks (in high season), and how regular the winds are.

And before you say,"Well, that's rounding error," it's not. Because in practice, no one has built any "backup generators" for wind - not in Germany, Spain or even Denmark which has been more than 20% wind energy for years now.

Why not? Because there are many variables in the equation - import/export of energy (esp with hydro-rich Norway/Sweden), demand response, CHP - and because annual peak demand in all these markets (and US too) is MUCH higher than daily peaks, and those are much higher than troughs. Inherently, there is much more capacity than one normally uses (admittedly, some of this old, inefficient plant, but it only gets used occasionally).

For estimates of the cost of wind integration (load following), see the DOE study 20% Wind by 2030 (which came out under the Bush Administration!). It's very modest, something like $4 per MWh (or 4% of total energy cost). This is primarily fuel/maintenance cost, BTW, not capital.

Finally, I wonder what you mean by "Danish Debacle" - Denmark has an _excellent_ record of safety and efficiency, far better than most US utilities. There has not been a major blackout in Denmark in memory - can't say that about the US!
ANONYMOUS
November 1, 2009
Mike's claim (in comment #6) that there is a nation-wide bias towards wind does not withstand even modest examination. Wind development in 25 of the 50 states is below 100 MW, which is negligible. Exploitable wind resources in the south east are very low and growing seasons are quite favorable so if some of the biomass generation schemes are competitive anywhere they should be easily established in that region.
Steven
ANONYMOUS
November 1, 2009
In comment #6 Mike Holly writes: " The July 2009 issue of Power Engineering indicates windpower increases generation costs by more than twice, while reducing greenhouse gases by a mere 11 percent, mostly because it must be inefficiently backed up by natural gas. "

The article that Mike cites is based on a flawed survey so its conclusions are not worth the paper they are printed on. One flaw is that it assumes all variability is due to wind; however, the variability from intermittent generation is partially cancelled by demand side variability so this is a huge bias. Another flaw is that is assume that all peaking power used to smooth out variability is due to open cycle methane plants which are less efficient that combined cycle plants. This is a ghastly approximation; it neglects the use of hydro power, which is ~7% of total generation in the US and ideally suited to peaking power supply. If also neglects the smoothing of variable generation by widely distributed generation. The primary study was based partly on early UK wind data when capacity factors were ~20% whereas newer wind installs in the US have capacity factors averaging above ~35%.

Wind isn't a perfect solution and is especially problematic beyond ~20-30% of total power generation, but it is readily scalable, rapidly installed, and among the more affordable of the renewable technologies. The other technologies that Mike likes to mention are typically not as scalable, or as rapidly installed, or as affordable. Small hydro is never going to be a large share of total generation; exploitable geothermal resources are limited mainly to a few states in the west (although new drilling technology may expand exploitable resources eventually) and biomass is often costly and can have large seasonal variability.
Steven
Warren Weisman
Warren Weisman
October 30, 2009
This article clearly has an agenda. It overlooks on-site ICE or Stirling cycle power generation fueled with biogas from anaerobic digestion or processor gas from gasification, which have capital costs and operating costs lower than coal. The comparison becomes even more pronounced when ICE's or Stirlings are used for hot water co-generation---which wind and solar cannot do.

Still waiting for the solar panel fad to die.
chris eddy
chris eddy
October 30, 2009
Good work but it's misleading to call wind "peaking power" just because it has a low capacity factor. As your text notes, true peaking power is dispatchable, not intermittent.
Roger Gagne
Roger Gagne
October 30, 2009
I'm surprised John Hynes said almost nothing about conservation and efficiency, since the cheapest power plant is the one we never have to build at all. I'm glad to see Paul at least touches on them in a previous post.

Enernoc runs their Northeast utility company through load-shifting using demand-side management. Meanwhile, in 2008, the nine Texas investor-owned utilities (IOUs) exceeded their statewide legislative energy efficiency goals for the sixth straight year. The utilities achieved 202 megawatts (MW) of peak demand reduction, which was 76% above their 115 MW goal, and 581 gigawatt-hours (GWh) of energy reduction. These energy savings correspond to a reduction of 882,519 pounds of nitrogen oxide (NOx) emissions per year.

I'm all in favor of renewable power and I've really been pushing for it here in Alberta, but regardless of our energy source, we need to question and to manage our energy need.
Mike Holly
Mike Holly
October 30, 2009
Why are states mandating windpower without any cost-benefit analysis nor any efforts to internalize the lower value of windpower's intermittency into the power market, even after the Danish Debacle? The July 2009 issue of Power Engineering indicates windpower increases generation costs by more than twice, while reducing greenhouse gases by a mere 11 percent, mostly because it must be inefficiently backed up by natural gas. Meanwhile, cost-competitive and reliable renewable energies - like small-hydropower, geothermal and biomass cogeneration - are blocked by utility monopolies. The US government is setting up renewable energy to fail, so its energy monopolies can go back to fossil and nuclear fuels.
ian page
ian page
October 30, 2009
Do utilities consider future fuel prices over the 30 year period of installation. If for example nuclear or gas or coal become in short supply there is the possibilty that the plant may have to be closed down early and thus significantly increase the cost of financing capital.

Is this ignored , if not how do they handle it.
Paul Hanly
Paul Hanly
October 30, 2009
This topic then leads to tiered pricing which penalises customers who demand power at peak times and reward with cheaper prices customers who use power at low load times. In Australia there are lower off peak tariffs for hot water heating. The water is stored for use during the day.

If prices are increased for high demand times an reduced for low demand times technologies which are not generally thought of as cost competitive such as solar PV power become more cost competitive even when there is no gross feed in tariff and the system is below the home's or businesses' usage at the time when solar PV is produced.

Higher pricing of peak usage power also encourages efficiency and or time shifting of power usage, eg run pool pumps in the evening, not day time, use washing machines and dryers in the evening, turn freezers and fridges off electronically for an hour or two in the middle of the day
Fred Linn
Fred Linn
October 30, 2009
Very interesting and informative. Thanks.
ANONYMOUS
October 29, 2009
One intersting concept here is that the utlility company chooses a plant that offers coverage at a premium price. It knows its market and knows how to best provide "all that is demanded". So what prompts the market to become "better" consumers? Energy consumers (comercial, industrial and residential) will undoubtly each increase capability to monitor and adjust demand to supply only if that supply is expensive. Only then will scalable, distrubuted and cutomized solutions allow renewable sources to provide energy below utility market premium prices at the point of use. That would create the NPV favorable to generate as much of on-site consumption as possible. What is needed are smart internal monitoring and "browning" or power-down of non-essential (low-priority) power wastes as the smart network makes the most of the renewable on site when consumption is requested and supply (wind/sun) is available.

We can not rely soley on utility companies to lead the way for renewable energy, it must be compelling for individual companies and consumers to invest in smart conservation and consumption with a way to make their own energy. This type of distributed energy indepence will also improve the security of the entire grid.

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