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Virgance, a company that scales new activism ideas, announced the acquisition of 1 Block Off the Grid (1BOG), the community based solar purchasing group. The addition of 1BOG to Virgance's portfolio of sustainable projects will allow 1BOG to launch its next solar purchasing campaigns in 20 new U.S. cities, the company said.
"Today, I am proud to announce that we are expanding the 1BOG campaign to 20 new cities effective immediately and are setting our sites on extending to hundreds of cities over the long term."
-- Steve Newcomb, Founder and CEO, Virgance
"While we have successfully started to scale internally developed campaigns like Carrotmob, the non-profit organization that creates incentives for companies to make responsible business decisions through leveraging networks of consumers, 1BOG is Virgance's first test to see if we can acquire an external campaign and then scale it,” said Steve Newcomb, founder and CEO of Virgance. “Today, I am proud to announce that we are expanding the 1BOG campaign to 20 new cities effective immediately and are setting our sites on extending to hundreds of cities over the long term."
Earlier this year, 1BOG successfully completed its pilot campaign in San Francisco. During a two-month period 1BOG had more than 180 residents register for the program and 70 residents prequalify to receive a complete on-site solar evaluation. In three weeks, 35 homes contracted to have solar installations.
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