While startups attract the clean tech venture capital millions in the U.S. for new kinds of thin-film solar technologies, some big established players in Japan are also putting significant money into major new efforts to move these emerging technologies into volume production in the next few years.

"Solar cells are electronics with chemistry, so they're a natural market for a chemical company like us to target aggressively." -- Tokitaro Hoshijima, PV Project Director, Mitsubishi Chemical