Hardly a day goes by without a company proclaiming their intent to slash energy consumption, reduce waste or take some other bold action to green their operations or products. The wave of announcements is dizzying. Is this is just lip-service, or is the adoption of green business practices really growing?

"Green business has shifted from a movement to a market. But there is much, much more to do." -- Joel Makower, Executive Editor, GreenBiz.com