Sharp President Sees Solar Power Costs Halving by 2010
September 14, 2006
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Berlin, Germany [Reuters] Japan's Sharp Corp. ... expects the cost of generating solar power to halve by 2010 and to be comparable with that of nuclear power by 2030, Sharp's president said. "By the year 2010 we'll be able to halve generation costs," Katsuhiko Machida told Reuters in an interview on Thursday. "By 2020 we expect a further reduction -- half of 2010 -- and by 2030 we expect half the 2020 level. By 2030 the cost will be comparable to electricity produced by a nuclear power plant," said Machida, speaking on the fringes of the IFA trade fair in Berlin, the world's biggest consumer electronics fair.
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Also, although "homes powered" is not exactly a scientific unit, most media articles do seem to use a standard formula (at least standard within the country.) To figure out what's considered an average home's power is to look at an article for an onshore wind project, multiply the nameplate by 0.3 and divide by "homes powered" I think you'll find they are pinning to the same value (per country.)
Such a rating of (average power) is needed because Wp alone causes nuke people to come screaming out of the woodwork. "Houses powered" is also something the nontechnical can relate to, so it has become the standard.