US Solar Institute
February 27, 2013
Solar is inevitable. I honestly believe that within the next decade or so, a substantial portion of our economy will be powered by free energy from the sun. • We're running out of oil • Pollution and erratic weather are on the rise • We can't afford buying imported fuel.
"We helped bring the cost down to $1 a watt – an unprecedented milestone in the industry in Fort Lauderdale, Florida last year." - Ray Johnson, USSolar
So if solar energy is the holy grail to so many of our woes, why isn’t it already on every rooftop across the country?
Why does the Sunshine State lag behind Germany, Ontario, or Japan – regions with far less solar potential but whose commitment to clean energy puts Florida to shame?
There are actually several reasons, including lackluster renewable energy legislation, “relatively” inexpensive fossil fuel, and trade wars with China. But by far, the biggest barrier to solar’s growth in Florida and beyond is the “knowledge gap.”
So what do I mean by knowledge gap exactly?
Well, it comes in many different forms. For example, 97% of Americans grossly overestimate the cost of a residential solar PV installation – sometimes by as much as $20,000. The true cost can sometimes be well under $10,000. In fact, last year, we helped bring the cost down to $1 a watt – an unprecedented milestone in the industry in Fort Lauderdale, Florida last year.
Similar gulfs exist in other areas. So many genuinely concerned homeowners and business owners throughout Florida are woefully ignorant of solar energy’s efficiency, reliability, durability, and income-generation potential (yes, you heard me correctly… you can make money off of your solar installation… for years and years).
And then many out there have countless questions about licensing, permitting, tax credits, incentives. It’s perfectly understandable to feel overwhelmed by all of the legal and regulatory jargon.
But it doesn’t have to be like this.
At USSolar, we can’t really affect renewable energy legislation or prevent more solar PV trade wars with China. What we can do, however, is help to bridge the knowledge gap and demystify solar energy for the growing number of Floridians out there who want to speed the country’s transition to a solar-powered economy.
Starting this March, USSolar will begin offering free open houses to help educate local homeowners and businesses about their solar options. No hard-selling at all involved. In fact, you can come to these free sessions, gain a little knowledge, and then contract a direct competitor to help with your installation if that is your choice.
Our goal is not to convert you into customers – our goal is to convert you into clean power producers by raising public awareness and answering any and all questions you might have.
What topics will we cover?
These free solar PV open houses will begin on March 9, with sessions scheduled for 11am, 1pm and 3pm each with a different topic. And we’ll continue offering these training sessions every second Saturday of the month thereafter.
Like Floridian sunshine, these open houses are 100% free. So come join us if you have a moment.
Call us at 954-236-4577 to reserve your spot, or send us an email via our Contact Page with "Solar Saturday" as the subject.
See you soon.
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