UnThink Solar Blog

- December 17, 2014

Solar Fred’s Solar Marketing Wishes for 2015: Market People, Not Solar

Yes, it’s that time of year when I send out my list of 2015 solar marketing wishes and hope that you all will grant them within your own efforts. (If you missed my previous years, check...

- December 10, 2014

‘Tis the Season for Winter Solar Marketing Info, Messaging, and Photos

Am I mistaken or is it actually winter? Because you wouldn’t know it judging from websites of solar companies. Seems like it’s summer 365 days of the year, and that’s a serious disconnect...

- December 03, 2014

If Going Solar is Contagious, What Are You Doing to Get Everyone Infected?

Yet another study has shown how going solar is contagious. That is, when Yale University and UConn researchers analyzed residential solar installation data in Connecticut, they found...

- November 26, 2014

A 2014 Solar Industry Thanksgiving

There’s plenty to complain about in our solar world, but I’d like right now to take a few paragraphs to say what I’m personally thankful for in our solar industry. First, I’m thankful...

- November 19, 2014

Solar Fred Marketing Tip: Clarity Trumps Everything, Even Brevity and Typos

According to a recent survey of consumers, clarity trumps everything when it comes to company communications, and that’s very important information for solar marketers. Take a look...

- November 12, 2014

How to Promote Solar — And Help Repeal Fossil Fuel Subsidies: Parody

Everyone loves a good laugh, especially when it’s directed at PR spin-meisters like the fossil fuel industries, which continue to greenwash their way to getting $5.1 billion per year...

- November 06, 2014

Top 5 Ways Solar Companies Benefit from The Solar Foundation’s Jobs Census

Before I answer the title of this post, a brief reality check: Nobody will benefit from The Solar Foundation’s annual job census until we all step up and finish funding its completion....

- October 29, 2014

Part 2: SPI 2014 Solar Event Marketing Hits and Misses

In part 2 of my annual solar event marketing hits and misses, we’ll explore some more specific hits and misses that I found on the Las Vegas SPI show floor. First of all, although final...

- October 22, 2014

A Tale of Two Booths: SPI Solar Event Marketing Hits and Misses, Part 1

“It was the best of times, it was the worst of times,” so Charles Dickens wrote, and the same might be said for Enphase and RECOM, two solar exhibitors that were across the aisle from...

- October 15, 2014

5 Common Twitter Solar Marketing Mistakes and Fixes for SPI

Next week is Solar Power International in Vegas, and I’ve been watching the Twittersphere for how solar manufacturers are communicating about their SPI plans and promotions, and I’m...

UnThink Solar

UnThink Solar is a strategic solar marketing and communications company. Clients have included Panasonic, SunPower, SolarCity, REC Solar, One Block Off the Grid, and other solar PV and Thermal companies who desire to stand out in an increasing...