UnThink Solar Blog

- October 01, 2014

Here's a Great Solar Guerrilla Marketing Lesson from a Neighborhood Barbershop

I was walking home the other day and I just had to stop when I saw this simple but effective sign: While I didn’t need a haircut, I loved the creativity, and I thought about how this...

- September 24, 2014

Odd Solar Fred Marketing Tip: Stop Marketing Your Solar Products and Services

Perhaps it's time we stopped marketing our solar products and services and instead started promoting our solar customers — and I'm not talking about testimonials. Let me explain. Often...

- September 17, 2014

Can the Disembodied Voice of Matthew McConaughey in a Video Sell Solar for NRG Home?

Last week I constructively critiqued Sunrun’s latest solar video marketing efforts. This week, I caught a new video from NRG Home, NRG's residential solar division. Like Sunrun, NRG...

- September 10, 2014

A Constructive Critique of Sunrun’s New Animated Ad Campaigns

  Sunrun has been recently spending a lot of money on animated videos, brand ambassadors, and billboard ads — as they should. If you’re trying to beat the current residential solar...

- September 03, 2014

5 Lessons Solar Marketers Can Learn from the ALS Icebucket Challenge

I tried to avoid it, but after several call-outs by family and colleagues (and a quiet donation), I knew I had to finally respond to the “ALS Ice Bucket Challenge” when Henry Dziuba,...

- August 27, 2014

Solar Fred Marketing Tip: Being a Tariff-Free Solar Panel Ain’t Enough

My, my, I’m getting all sorts of e-blasts and seeing ads from various solar companies telling me that they have tariff-free solar panels! Yay! …Or not. Yes, you have a temporary advantage...

- August 20, 2014

NRG Just Purchased a Consumer Solar Gadget Company. Can You Make the Same Solar Marketing Play?

By now you’ve probably heard the news that pro-solar energy giant NRG is purchasing Goal Zero, a relatively tiny solar consumer electronics company. But why? NRG is a huge residential...

- August 13, 2014

Can Your Solar Company Pass the Bumper Sticker Brand Equity Test?

These days, applying a bumper sticker to your car is mostly reserved for two things: Bragging about your kid being an honor student and for presidential election years. While I’d never...

- August 06, 2014

The SfunCube Solar Incubator: Helping the Solar Industry Get Beyond “Start-up”

In one sense, every company in the solar industry is a “start-up.” Even if you’ve been in the solar business for a decade or more, the public and the press still commonly refer to solar...

- July 29, 2014

Free Solar Marketing on Facebook Is Mostly Dead, Now What?

The good news: Facebook can still be a powerful tool to share information and build your brand and referrals. The bad news: Facebook solar marketing is no longer free. Well, technically,...

UnThink Solar

UnThink Solar is a strategic solar marketing and communications company. Clients have included Panasonic, SunPower, SolarCity, REC Solar, One Block Off the Grid, and other solar PV and Thermal companies who desire to stand out in an increasing...