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UnThink Solar Blog

- October 22, 2014

A Tale of Two Booths: SPI Solar Event Marketing Hits and Misses, Part 1

“It was the best of times, it was the worst of times,” so Charles Dickens wrote, and the same might be said for Enphase and RECOM, two solar exhibitors that were across the aisle from...

- October 15, 2014

5 Common Twitter Solar Marketing Mistakes and Fixes for SPI

Next week is Solar Power International in Vegas, and I’ve been watching the Twittersphere for how solar manufacturers are communicating about their SPI plans and promotions, and I’m...

- October 08, 2014

Are You a Mac or a PC? Are You a Solar Person or a Utility Person? It’s the Same Question

Most of us probably remember the “Get a Mac” campaign from about 10 years ago. It wasn’t about Macs or PCs, or which are better. That’s what it seems to be on the surface, but really...

- October 01, 2014

Here's a Great Solar Guerrilla Marketing Lesson from a Neighborhood Barbershop

I was walking home the other day and I just had to stop when I saw this simple but effective sign: While I didn’t need a haircut, I loved the creativity, and I thought about how this...

- September 24, 2014

Odd Solar Fred Marketing Tip: Stop Marketing Your Solar Products and Services

Perhaps it's time we stopped marketing our solar products and services and instead started promoting our solar customers — and I'm not talking about testimonials. Let me explain. Often...

- September 17, 2014

Can the Disembodied Voice of Matthew McConaughey in a Video Sell Solar for NRG Home?

Last week I constructively critiqued Sunrun’s latest solar video marketing efforts. This week, I caught a new video from NRG Home, NRG's residential solar division. Like Sunrun, NRG...

- September 10, 2014

A Constructive Critique of Sunrun’s New Animated Ad Campaigns

  Sunrun has been recently spending a lot of money on animated videos, brand ambassadors, and billboard ads — as they should. If you’re trying to beat the current residential solar...

- September 03, 2014

5 Lessons Solar Marketers Can Learn from the ALS Icebucket Challenge

I tried to avoid it, but after several call-outs by family and colleagues (and a quiet donation), I knew I had to finally respond to the “ALS Ice Bucket Challenge” when Henry Dziuba,...

- August 27, 2014

Solar Fred Marketing Tip: Being a Tariff-Free Solar Panel Ain’t Enough

My, my, I’m getting all sorts of e-blasts and seeing ads from various solar companies telling me that they have tariff-free solar panels! Yay! …Or not. Yes, you have a temporary advantage...

- August 20, 2014

NRG Just Purchased a Consumer Solar Gadget Company. Can You Make the Same Solar Marketing Play?

By now you’ve probably heard the news that pro-solar energy giant NRG is purchasing Goal Zero, a relatively tiny solar consumer electronics company. But why? NRG is a huge residential...

UnThink Solar

UnThink Solar is a strategic solar marketing and communications company. Clients have included Panasonic, SunPower, SolarCity, REC Solar, One Block Off the Grid, and other solar PV and Thermal companies who desire to stand out in an increasing...