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UnThink Solar Blog

- August 27, 2014

Solar Fred Marketing Tip: Being a Tariff-Free Solar Panel Ain’t Enough

My, my, I’m getting all sorts of e-blasts and seeing ads from various solar companies telling me that they have tariff-free solar panels! Yay! …Or not. Yes, you have a temporary advantage...

- August 20, 2014

NRG Just Purchased a Consumer Solar Gadget Company. Can You Make the Same Solar Marketing Play?

By now you’ve probably heard the news that pro-solar energy giant NRG is purchasing Goal Zero, a relatively tiny solar consumer electronics company. But why? NRG is a huge residential...

- August 13, 2014

Can Your Solar Company Pass the Bumper Sticker Brand Equity Test?

These days, applying a bumper sticker to your car is mostly reserved for two things: Bragging about your kid being an honor student and for presidential election years. While I’d never...

- August 06, 2014

The SfunCube Solar Incubator: Helping the Solar Industry Get Beyond “Start-up”

In one sense, every company in the solar industry is a “start-up.” Even if you’ve been in the solar business for a decade or more, the public and the press still commonly refer to solar...

- July 29, 2014

Free Solar Marketing on Facebook Is Mostly Dead, Now What?

The good news: Facebook can still be a powerful tool to share information and build your brand and referrals. The bad news: Facebook solar marketing is no longer free. Well, technically,...

- July 22, 2014

Solar Battle of the Bands: Where Music, Solar, and Marketing Join in Harmony

This blog has always been about solar marketing and advocacy, and so it’s always fun to report on Solar Battle of the Bands, an annual Intersolar sold-out tradition that harmoniously...

- July 14, 2014

The Good, the Bad, and the Oops! of Intersolar 2014's Event Marketing

Last week I wrote about the kind of event marketing that I'd hope I'd see at Intersolar 2014. Well, I'm back, and I was pleasantly surprised in some cases, not so much in others. Here...

- July 07, 2014

6 Solar Fred Marketing Hopes for Manufacturers at Intersolar

This week is Intersolar North America in San Francisco, and while I haven’t gotten a preview of any solar company booths, here’s what I hope I’ll see: 1) I hope I’ll even see a booth....

- June 27, 2014

Trust and Ratings Trump Price in Residential Solar Sales

At what price would you buy solar from this guy?   You probably wouldn’t. And that’s one reason why building trust and conveying quality can trump price, even in a highly price competitive...

- June 20, 2014

Solar Game of Thrones: Cue the Music

Summer is coming. And that means that season four of HBO’s adaptation of Game of Thrones has ended. Impatient to know what comes next, I’ve started reading the books, and as I'm reading,...

UnThink Solar

UnThink Solar is a strategic solar marketing and communications company. Clients have included Panasonic, SunPower, SolarCity, REC Solar, One Block Off the Grid, and other solar PV and Thermal companies who desire to stand out in an increasing...