A trend towards generating electricity from solar power is on the horizon for the countries of the MENA region (Middle East and North Africa); The regional market for photovoltaics (PV) and solar thermal power plants is expected to reach 3.5 GW by 2015. While Saudi Arabia and Turkey are tipped to be the largest investors in PV and solar thermal installations, Egypt and Morocco are also starting to think differently with a move away from fossil fuels and towards solar energy. From June 19–21 at Messe München, Intersolar Europe takes an in-depth look at how the energy policy in this region is changing. In addition, different exhibition and conference events shed light on the prospects for the international solar industry.