Alternative Matters is a blog powered by SunStar Strategic's Alternative Energy Practice.
SunStar Strategic works with companies who want to grow. With more than 20 years of experience designing and executing public relations and marketing communications strategies, SunStar Strategic is an expert at working with each client company to articulate its unique story and proactively present it to the financial and business media as well as the investment community.
Through its financial services and alternative energy practices, SunStar Strategic clients include some of the country’s top institutional asset managers, mutual fund firms and alternative energy companies and associations.
Our services are designed to integrate with your distribution and marketing strategies to attract and retain customers and investors and build brands through structured news generation programs and smart marketing. SunStar Strategic knows the industry and the reporters who cover it, helping clients get the attention and recognition they deserve.
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Experience SunStar Strategic's Competitive Edge
Outstanding, Expert Team
Lead by a "Partner Executive Council" of six partner/owners
90% of SunStar's account executives have earned graduate degrees, 80% in business
Each account executive:
Consultative Approach with Industry Specialized Products and Services
Leader in digital distribution to advisors for mutual funds
Founder and sponsor of the Annual SunStar Strategic Entrepreneurs Roundtable for clients, the only forum for CEOs of small, growing mutual fund firms
In-house creative team collaborates on comprehensive marketing tools including websites, content, collateral material, ads
Superior client satisfaction and retention
Financial Industry Spokespeople
Managing executives are frequent speakers at industry conferences including IBC USA, IIR, NICSA, Mutual Fund Education Alliance, Small Funds Network, US Bancorp Fund Services, Federated Investments, MFWire's Most Influential People in Mutual Fund Distribution and FRC's MarkeTrends Conference
SunStar Strategic is frequently called upon to discuss the latest trends in financial marketing by industry trade publications and newspapers such as Money Management Executive, Ignites, PR Week, The Washington Post and The Wall Street Journal
Author of FundFactor.net, a blog offering distribution ideas and industry trend information to mutual fund executives
Help finding the right answers for you:
Messaging and Branding: What is your unique story? How is it disseminated? Who do you need it to reach?
Can everyone in your company articulate it?
Public Relations: What level of exposure is right for your company? How can it support the goals of the company and be put to profitable use? What is your current position in the media and where are your competitors? How do you want to position your company in the media?
Media Relations (Media Training, Interview Coaching, News Generation): Have key managers been educated on working with the media? Can they communicate the company’s key messages regardless of the questions an interviewer may pose? Do they know industry journalists and their styles?
Marketing and Investor Communications: Does your website encourage repeat visits? Are you capitalizing on news coverage? Is the web alive with video or other new media? Do your collateral materials reflect your company’s image and key messages? Are you establishing yourself as a thought leader with white papers, speaking engagements, trade show and conference attendance?
Social Media: What are the core social media platforms and how can they be integrated into a sound communications strategy?
Visibility: Are you expanding into new domestic or foreign geographic markets?