Renewable Energy Featured Blogs

UnThink Solar - September 17, 2014

Can the Disembodied Voice of Matthew McConaughey in a Video Sell Solar for NRG Home?

Last week I constructively critiqued Sunrun’s latest solar video marketing efforts. This week, I caught a new video from NRG Home, NRG's residential solar division. Like Sunrun, NRG...

Leslie Blodgett - September 17, 2014

Geothermal Visual: Resource Prospects in East Africa’s Rift Valley

The map above shows geothermal prospect areas in East Africa’s Rift Valley region. This month the Geothermal Energy Association looks forward to hosting delegates from Djibouti, Kenya,...

Sol Systems - September 16, 2014

Get in Line and Get Creative: How to Deal with Module Price Changes

The solar tariff dispute is leading to longer procurement times and altering module selection. Now, as developers build out their initial design specs with a specific module in mind,...

Sol Systems - September 12, 2014

Trapped in the Down Elevator? A New Perspective on the Net Metering Debate

Given the endless blog articles rehashing the same old net metering arguments, perhaps it can be helpful to examine the experience of another industry.   Specifically, what is probably,...

Jonathan Doochin - September 11, 2014

2030 Outlook: A Trillion Dollar Taxpayer Bailout for Electrical Utilities

After bailing out Wall Street in 2008, are Americans ready to provide a one trillion dollar bailout to our electric utilities in 2030?  Even though worldwide demand for energy is estimated... - September 11, 2014

California Encourages West-facing Solar Panels

Rooftop solar panels in North America face south. That’s just the way we do it. But California recently began to incentivize west-facing panels over south-facing solar. New guidelines...

UnThink Solar - September 10, 2014

A Constructive Critique of Sunrun’s New Animated Ad Campaigns

  Sunrun has been recently spending a lot of money on animated videos, brand ambassadors, and billboard ads — as they should. If you’re trying to beat the current residential solar...

Danielle Kershner - September 10, 2014

Energy Storage: Progress and Promise

The pending boom of the energy storage industry is right around the corner, and the U.S. is taking a front seat. According to recent IHS research, the U.S. is the largest market for...

John Farrell - September 09, 2014

A Deep Dive into the Value of Solar and the Future of Solar Energy

“Utility regulation and rates is a contact sport,” says Karl Rabago, and that makes the implementation of a new “value of solar” policy complex. Will distributed solar grow better with...

Michael Kanellos - September 08, 2014

The Solar Technology Behind Apple's iPhone 6

Apple is expected to unveil a new iPhone 6 this week with a thin sapphire screen that is incredibly scratch resistant. And the company can thank the solar industry for that innovation....

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