Renewable Energy Featured Blogs

UnThink Solar - September 10, 2014

A Constructive Critique of Sunrun’s New Animated Ad Campaigns

  Sunrun has been recently spending a lot of money on animated videos, brand ambassadors, and billboard ads — as they should. If you’re trying to beat the current residential solar...

Danielle Kershner - September 10, 2014

Energy Storage: Progress and Promise

The pending boom of the energy storage industry is right around the corner, and the U.S. is taking a front seat. According to recent IHS research, the U.S. is the largest market for...

John Farrell - September 09, 2014

A Deep Dive into the Value of Solar and the Future of Solar Energy

“Utility regulation and rates is a contact sport,” says Karl Rabago, and that makes the implementation of a new “value of solar” policy complex. Will distributed solar grow better with...

Michael Kanellos - September 08, 2014

The Solar Technology Behind Apple's iPhone 6

Apple is expected to unveil a new iPhone 6 this week with a thin sapphire screen that is incredibly scratch resistant. And the company can thank the solar industry for that innovation....

Rhone Resch - September 05, 2014

US Solar Industry Continues Rapid Growth

This was a huge week for fans of clean energy.  First, Telsa Motors announced that it would build a new factory in Nevada, employing 6,500 workers.  Then Senate Majority Leader Harry...

Mike Casey - September 04, 2014

Why Companies Should Mobilize the Renewable Energy Supply Chain

A big development in clean energy advocacy recently took place, and odds are you haven't heard about it.  Supply chain recruitment sounds dorky, but it’s one of the “killer apps” of...

Doug Young - September 03, 2014

Trina Thrives on Solar Financing

Investors were applauding a new announcement by Trina Solar (NYSE: TSL), after it disclosed a deal that would see it help to finance and build a massive solar power farm in southwest...

UnThink Solar - September 03, 2014

5 Lessons Solar Marketers Can Learn from the ALS Icebucket Challenge

I tried to avoid it, but after several call-outs by family and colleagues (and a quiet donation), I knew I had to finally respond to the “ALS Ice Bucket Challenge” when Henry Dziuba,...

John Farrell - September 03, 2014

A Rarely Tapped City Strategy for Boosting Local Renewable Energy

Many cities served by private utilities think they have little capacity to encourage local renewable energy development.  But a largely untapped tool — utility franchise contracts —...

Doug Young - September 02, 2014

Tesla Charges China's EV Industry with Mobile Carrier Partnership

Despite disappointing progress in China’s plan to put hundreds of thousands of new energy vehicles on its roads by next year, American electric car maker Tesla has made remarkable progress...

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