Perhaps the funniest moment of the classic mockumentary/rockumentary film This is Spinal Tap is when Nigel Tufnel, one of the band members, shows off the band’s amplifier. He explains how his amp is “special” because it goes to 11. If you don’t remember that scene, here it is again:
Let’s forget for a moment that Nigel has banged his head on one too many guitars. Instead, let’s focus on his feeling special because he owns an amp that goes beyond the standard “10” amp.
Bringing that concept back to solar marketing, most residential solar installers guarantee their workmanship for 10 years, and as we know, good solar system installs are pretty stable and last far beyond 10 years.
Consequently, if you’re looking for a way to stand out from the local competition, offering an 11 or 12-year workmanship warranty is a great solar guerrilla marketing method for many reasons.
In fact, in honor of Spinal Tap, I’ll give you 11 solar marketing reasons why an 11 or 12 year warranty is better than 10.
Of course, solar leasing companies have a parts and service contract warranty that typically lasts 15 to 20 years — including the inverter, BOS, etc. So, that’s yet another reason (#12) why offering a longer-than-standard workmanship warranty (plus highlighting the long-term ownership savings), can help your solar company compete with the leasing companies.
So, perhaps Nigel had something there: An 11-year workmanship warranty is a solar guerrilla marketing way… to UnThink Solar. (Next week, we’ll discuss the solar marketing answer to the ultimate question of life, the universe, and everything.)
Tor Valenza a.k.a. “Solar Fred” advises solar companies on marketing, communications, and branding. Want more solar marketing info? Sign up for the Solar Fred Marketing Newsletter, or contact Solar Fred through UnThink Solar. You can also follow @SolarFred on Twitter.
The information and views expressed in this blog post are solely those of the author and not necessarily those of RenewableEnergyWorld.com or the companies that advertise on this Web site and other publications. This blog was posted directly by the author and was not reviewed for accuracy, spelling or grammar.