There are times in solar marketing when one can use seemingly unrelated memes and turn them into useful (and inexpensive) solar advocacy and commentary on social networks. Case in point is this Slinky-on-a-treadmill video below, which now has over 1 million views, according to YouTube. We'll get to why in a bit. First the video:
Let’s discuss why the above has so many views and then how you can use it for your own social media marketing and a small-prize contest.
So, how can this Slinky video be useful for solar marketing and/or advocacy? Well, you can’t use it directly for advertising. That would be a copyright violation without getting the uploader’s rights. But you can use it for solar commentary on your blog, Facebook page, Twitter, or LinkedIn group. In other words, you can embed the above video on your own blog and insert a few words about how the video is a solar metaphor for x.
In fact, there are tons of viral YouTube videos that can be embedded and used as a solar metaphor in the same way. As for the above Slinky-on-a-treadmill video; creative marketers can turn it into a New Yorker magazine style caption contest. Here’s the video again:
Below are five suggested metaphors that you can put underneath this video on your blog or Facebook page, and then ask your followers to add their own captions related to solar or energy politics. You can then set a deadline, choose the best one or one with the most votes ("likes" on Facebook) and give away a small prize, such as a tee-shirt, solar discount, or a gift certificate to a local eatery or national chain. So here are my quickie five:
Feel free to use these or make up your own. In fact, please share yours in the comments below. Twisting internet viral videos is just another example of how to... UnThink Solar.
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