I have no idea why people love time-lapse videos. Our eyes are certainly attracted to things that move quickly, and for some reason it’s fun to see people in hardhats and machines building a solar project from nothing, condensing days or weeks into minutes.
Below are two recent time-lapse solar videos that I saw on Twitter. Both are large commercial projects, but I think this video technique works for every sector, from residential to utility scale solar.
The first time-lapse video is from GreenFuel Technologies in Phoenix, Arizona. The company installed a 450-kW solar parking structure in Phoenix with Suntech panels and 3 KACO Newenergy inverters.
The time-lapse formula isn’t too complicated or expensive. Using very common video/camera technology, a tripod, instrumental music, and a lot of patience, the company condensed a 30-day project into a fun, short (1 minute, 32 seconds) solar promo.
The second video is from a SunPower utility project, which naturally used its own panels and T20 Tracker system. No inverter is mentioned or visible, but I have a feeling…SunPower. Isn’t it nice to be vertical? In any case, like GreenFuel, SunPower used the time-lapse technique, and also mixed it with stills, regular motion video, slow-mo, and instrumental music. The gliding aerial shots are a nice touch too, but that’s only for companies that can afford fly-overs for their photographers.
There’s a dynamic quality to both of these videos, and that’s what makes them so watchable for a brief (under 3 minutes) time. The right music helps, and rolling skies in the background with a sunrise or sunset make just about any desolate construction project look magical.
Other tips to keep in mind when doing these videos for your own residential or commercial solar projects:
Time-lapse isn’t anything new, and it’s certainly gotten easier and inexpensive with today’s cameras. (You can buy a dedicated time-lapse camera for under a $100.00. Check Amazon.com.) Time-lapse video is just one more way to attract attention, build solar authority — and UnThink Solar.
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