Now we are here...
September 15, 2011
The price of solar modules may have hit bottom. The massive overproduction in China has forced module prices to be nearly the same as manufacturing costs. Germany, the top solar country, installed 7.3 gigawatts last year. The overproduction by the Chinese was as much as 13 gigawatts by Spring 2011.
Of course this is not sustainable. While lower prices are good for many customers, constantly reducing prices is terrible for distributors and the manufacturers- many will be destroyed. We can order from China, wait six weeks for the shipment to arrive, and the costs we paid will be too high to sell by the time the inventory gets here.
The solution is either buying from US warehouses of Chinese factories, or buying modules made in the US or Germany.... but those always cost more as the Chinese government subsidizes their factories. In the US our economy is so difficult that home owners and business owners often need cheaper rather than better, and here we are.
The only ways US and German made modules can compete is either the Buy American clause in the ARRA funding or supplying modules which have higher production and lower cell degradation– which Sovello has achieved. With 6-8% more production than standard modules and nearly zero cell degradation Sovello's Return on Investment is superior to even the cheap Chinese modules. I fully expect that most Chinese factories will not exist to honor their 25 year warranties so Sovello is the smart solution.
Why? The Germans are dedicated to renewable energy. 20.5% of their power is already renewable. They will eliminate nuclear power by 2022 and be entirely renewable by 2050. Therefore the German renewable energy industry is the most sustainable in the world. They have the long term view that Americans need.
Sovello AG has, through automating their production and by applying the most sustainable production methods in the world, built a paradigm, a cost versus benefit basis, to compete successfully against the manual labor and subsidies of the Chinese.
I believe firmly that the energy industry must be sustainable. First this means elimination of fossil fuels, then nuclear. This requires renewable energy which can be produced at a cost people can afford. If all, or even most, fossil fuel subsidies were eliminated today we would be there, with prices stabilizing after the solar modules overstocks have been sold. Of course we are not there yet, so we struggle.
Here we are, at the watershed event which just happened and which al;most no one has realized. At the lower costs every solar manufacturer has achieved, solar when combined with energy efficiency can be the reliable, affordable solution for every energy user.
The market is every energy user. This is the largest market in the world, aside from food and water.
What will you do?
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4 Reader Comments
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Mark Simmons
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I'm all for eliminating inefficient fossil-fuel subsidies. But your claim is hard to substantiate, given that standard subsidies and tax breaks to fossil fuels are a fraction of their unit price.
Now, if what you really mean is 'If all, or even most, fossil fuel subsidies were eliminated today AND, WE WERE TO LEVY ENVIRONMENTAL TAXES ON FOSSIL FUELS TO ACCOUNT FOR THEIR EXTERNAL COSTS we would be there', your assertion would be more credible.