Now that the east cost solar market is mainly driven by SRECs, we've been getting a lot of questions from solar installers about what they need to know about them and how to communicate their value to clients. Last week, I spoke with Sam Rust from SRECTrade to discuss these inquiries. The full video interview is at the bottom of the post. The following is an overview of what we discussed with the appropriate timestamps.
(00:20) What is an SREC? How are they made? Why do the programs differ in different states?
(1:35) The key SREC markets in the U.S.
(2:00) Out-of-state vs closed-off SREC programs
(2:40) How out-of-state SRECs work. What are the rules that govern who can sell SRECs into another state?
(4:21) The development of solar thermal SRECs and the requirements for the few states that allow them
(5:50) Why states aren't pushing for solar thermal SRECs at the moment
(7:20) Thoughts on the current transparency and understanding of how the SREC markets work and if they will improve in the near future
(9:25) Does SRECTrade have a stance on SREC markets that are preferred over others or best practices in creating and administering SRECs? What drives the development of the difference between states SRECS programs
(11:10) The balance between solar rebates and SRECs
(12:00) How federal incentives can distort the state level SREC markets and prices
(13:00) What do you find are the typical things that installers need to be educated about SRECs?
(15:25) Thoughts on the elusive "long-term SREC" contract
(17:05) Why load serving entities (power generators) only want to purchase SRECs in 1-3 year increments
(19:00) Do you think Wall Street will be getting into SRECs? Will they be bankable and traded like other commodities?
(20:00) What makes the Massachusetts SREC market special?
(21:10) The development of SRECs
(22:40) Comparing and contrasting feed-in-tarrifs in California and SRECs in the east coast market. How the development of different programs is driven by the political environment and utility regulation.
Chris Williams is the Chief Marketing Officer at HeatSpring Learning Institute and writes about solar and geothermal marketing, sales, design and installation. You can find more interviews with industry experts at HeatSpring TV or contact him @topherwilliams or firstname.lastname@example.org
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