Join the solar Twitter community for lunch at Intersolar in San Francisco
Well, it’s that time again: International solar convention time. There are two solar conventions I never miss. The first is Solar Power International and the other is Intersolar North America.
For the last two years, I’ve noticed some solar industry convention trends that relate specifically to Twitter. I’d like to share three of these with you, and I’d also like to invite those attending Intersolar North America 2011 to meet me and other solar friends at our annual Instersolar "Tweetup."
First, the solar Twitter trends:
Solar Twitter Trend #1. Finally, I’m seeing a lot more solar manufacturers and installers on Twitter. Somehow, some way, you all have dipped your solar powered toe into Twitter, and you’re doing an okay job engaging in the solar/green community. (You’ll get better once you figure out your strategy and learn a few tools.)
Solar Twitter Trend #2. Hot dog, some of you have figured out what a hash tag (#) means on Twitter and you’re using it. For those who don’t know and aren’t using it, if you put a “#” in front of a term, say, I don’t know, #Intersolar, and include that term somewhere within your 140 character Tweet, then that tags that term.
So, the positive trend that I’m seeing is that all you solar manufacturing companies now on Twitter are actually Tweeting things like: “Come meet the Free Hot Water team at #Intersolar Booth 8111.” Then anyone on Twitter can click on the word “#Intersolar” and see the entire Intersolar conversation from everyone who's Tweeting about going or what they're seeing. They can even interact with people on Twitter and ask them about what solar products they’re looking for at the show. (Isn't free marketing and customer relations great?)
Solar Twitter Trend #3. More and more, I feel like the solar industry is becoming a supportive community on Twitter. Yes, there are direct solar competitors in Twitterland, yet that isn’t stopping solar people from supporting each other's useful information, as well as solar news — especially policy news.
Personally, I’ve received many referrals for my solar clients, most recently from @CleanerUSA, an Oregon based sustainability consultant and a frequent commenter on my blog posts here on Renewable Energy World. They couldn’t serve their local Oregon prospect because the prospect's HQ wanted a California installer for their other California locations. Instead of burying the lead in Oregon, @CleanerUSA referred the prospect to me for one of my clients. I’ve done the same kindness for other Twitter friends, and I hope this generous, mutual referral trend continues. (It feels like Solar Gimbles and Solar Macy's in "Miracle on Solar 34th Street.")
Speaking of community, every year some Twitter friends and I host what’s called a “Tweetup.” Essentially, it’s a chance for our solar industry Twitter community to meet face-to-face over a drink or a meal.
This year, we’re having a lunch Tweetup on Wednesday, July 13th. Whether or not you’re on Twitter, you’re welcome to join us. Click here for details and to RSVP. Experiencing a solar Tweetup is just one more way for you to learn about social media and how to ... UnThink Solar.
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