Jobs, jobs, jobs. It's what we all care about now, isn't it? Your job, your neighbor's job, and your legislators and local politicians. They all care about jobs too, especially their own.
And that's why pro-coal, oil, and gas politicians and their Fox News pundits and talk radio lackeys are always framing solar and renewable energy legislation as "job killers."
Tack on a dollar on an electric bill to fund solar rebates so that all of us can breath cleaner air, and fossil fuel lobbyists yell "A dollar a month? That's a job killer! In this challenging economy, no one can afford an extra dollar a month to fund solar rebates!" Really? Fine. But then in a few years when the economy has fully recovered, they will subsequently yell, “But we’ve just recovered! Put an extra dollar on an electric bill? Do you want to create another recession?”
There will always be a "job-killing" excuse, but they never look at the job creation point of view, do they?
Fear, fear, fear, doubt and fear. It’s a predictable, but effective tactic, but there is an antidote to this cheap shortsightedness, and that is to shine a light on …wait for it….jobs.
Some of you already do the suggestions below in a small way, but let's make it more common and more personal and more widespread. So starting yesterday, let's include promoting the solar jobs you have created — large or small — and repeat this theme over and over again… and over again.
Doing so across the solar and renewable energy industry will give well-meaning legislators cover so that they can point to your local company and say the magic word "Jobs!" whenever some coal or oil lover says that the utility can't support re-funding (or starting) local rebate and incentive programs.
Specifically, here are some easy-to-do suggestions:
These are small but important solar public relations tactics. Customers may not directly comment to you about it, but believe me, everyone in America wants this economy to turn around. Your customers may not say it explicitly to you, but I’m sure they will feel good about supporting a job-creating company…and industry.
As always, it’s quite simple to UnThink … your solar marketing and advocacy.
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