Solar Fred is back from the best SPI ever and ready to market. I’ve got good numbers, and when a solar marketer has really great data, you’ve got to squeeze that data like squeezing your morning O.J. Then you’ve got to use it. Drink that data down and apply it before it goes down the other side, spoiled and useless.
So what did I learn and how can you apply it? What’s my action plan based on that data?
I’ll tell you, but you have to promise me that you’ll use it as soon as possible. Promise? Cross your heart and hope to croak if you chicken out? Okay… Guess I’ll have to trust that you want to sell more solar and promote good solar policy too.
However, before I reveal my/your/our data and action points, I first have to thank D.C. based big-clean-tech thinker and communications company TigerComm for inviting me for a round table media luncheon at SPI. Not only was the food delish (steak!), but TigerComm’s president Mike Casey invited pro-pollster Gotham Research Group to share solar polling data from a little over 1000 men and women across the U.S.
So now, here’s some of the data presented over lunch, followed by my marketing plan suggestions for each intriguing point. Use the hell out of it and ask your CEO for a bigger marketing budget. Whatever you do, don’t let it rot. Remember, you promised.
Data Point Uno: No huge surprise here, but The Wall Street Journal and the Washington Times like solar less than I like liver, which makes me gag, BTW. In fact, their editors are basically dismissive and hostile, with the Washington Times having close to 30 negative remarks about solar in the month of August alone.
Data Point Deux: The planet killer media companies above like to paint solar as being too expensive, unreliable, and a waste of tax payer dollars.
Data Point III: While 94% of Americans love solar, just 41% think it’s affordable. First of all, duh. All my friends laugh and giggle about how cool solar is and that I’m saving the planet, yada, yada, yada, but, but, but, and they always have the “but,” they insists that it’s too expensive.
Data Point 4 the win: Only 19% of survey respondents accurately guessed that the fossil fuel companies get 10 billion/year in subsidies. Also:
The above means that at least 73% of U.S. wants to grab 5 billion in fossil fuel subsidies and transfer that tax funded mojo to solar. It also means that 8% are completely nuts for fossil fuel and therefore should be ignored.
Now start using that data, be creative, be entertaining, and as always, UnThink Solar.
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