It would just be awful if solar companies started using Twitter like these successful solar people in the video below. Solar might actually get faster into the main stream.
But in case you want to be someone who's seriously thinking about modern solar marketing, this is another valuable source of information for using Twitter with your solar marketing efforts. Check my old posts for more on solar and Twitter.
Combine this information below with my previous post/video with Jeff Wolfe of GroSolar, and you'll get a basic strategy for:
1) Brand Awareness
2) Generating Leads
3) Solar Public Education
4) Checking what consumers are saying about you and your competition.
5) Twitter tools to start you off.
6) How to generate Twitter Followers
In this video, you'll also hear about a Twitter campaign that generated a million dollars for one solar company.
See this video now below: continue 
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The dream: Powering the nation on New Energy.
The very real parts of the dream: Wind off the Atlantic coast, on the Great Lakes and the Midwestern plains and in the Pacific Northwest; Sun on the Southwestern deserts; Ocean energies in the Florida Gulf Stream, along the Mississipi and other great rivers and off the Pacific coast; geothermal resources in the Mountain and Far West; and biomass plants in woody and agricultural areas everywhere.
The challenge: Getting the electricity from where it is generated to where it is needed.
Do Wind and Solar Power Affect Grid Operations: The Western Wind and Solar Integration Study (WWSIS) is the most authoritative study yet on how to meet the challenge with the richness of this nation's New Energy resources and realize the dream. continue
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I had the opportunity several times this year to speak to schools about renewable energy and specifically solar power. This is always enlightening and fun for me, and provides a way to give back to the community. And as with any new endeavor, I tend to learn more than I teach. Here are some things I picked up from these recent sessions:
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There is a gathering avalanche of data that verifies Obama administration claims that the redemption of the nation’s “jobless recovery” is in a New Energy economy.
A new report, Clean Energy and Climate Policy for U.S. Growth and Job Creation, from researchers at the University of California, Berkeley, the University of Illinois (Urbana-Champaign) and Yale University, concludes that Congressional legislation incentivizing New Energy and Energy Efficiency would drive investment, increase household income and spur economic output that would build job growth. continue
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Under a cap&trade system aimed at cutting U.S. greenhouse gas emissions (GhGs), the agricultural sector will benefit from income for GhG-sequestering land management practices but will be hurt if a cap&trade system causes energy prices to go up. So here’s the basic question: Which will have the bigger impact? continue
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Shocking news: Less money has been available to the photovoltaics (PV) industry since the Fall 2008 crash. More shocking news: There’s gambling at Rick’s. (The latter is a Casablanca reference meant to imply that the former is hardly shocking news.)
The financial downturn’s biggest impact on the PV industry has been to make the cost of financing greater and the availability of financing less, primarily for installations rather than manufacturing. continue
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As readers of my posts know, I'm writing a book about renewable energy for St. Martin's Press. My idea is to travel to places where renewable energy happens and tell stories about the things I see and learn.
This past Monday (Nov. 16) I embarked on my first research adventure, to the University of Illinois at Urbana-Champaign. They have a biofuel research center there (CABER), and I met with several scientists working on various aspects of biofuels.
I wrote extensively about this on my other blog, Renewable. (I also posted a bunch of pictures there, if anyone is interested.) Here's a condensed verison of what I saw and what I learned ...
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Apparently there is no place like home, even when it comes to fulfilling lofty wishes like fixing our energy supply.
A recent White House task force on the middle class finds that our homes generate more than 20% of the nation's carbon dioxide emissions. If we make our houses more efficient, we can significantly cut emissions and reduce energy use by 40%, a move that could lower our bills by $21 billion annually.
But who has the extra cash in this economy for better windows and an updated heating system? continue
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In case you missed this video, I did an interview at Solar Power International 2009 with Jeff 
Wolfe, President and CEO of GroSolar, a national installer and distributor of solar PV and thermal solutions. In addition to being a solar business leader, Jeff is also a solar policy advocate and board member of SEIA.
I asked Jeff about his bag of solar marketing tools. His generous and frank answers are a great lesson for installers, big and small. These answers reveal a basic framework for marketing, but it's not a free ticket to success. It's the execution, creativity, details, and hard work that truly makes any marketing plan successful. As Jeff reveals, there is no cost effective magic marketing bullet. Every component is important.
Please add your own thoughts about your own solar marketing philosophy and efforts. What's worked for you? What hasn't? How much does marketing play in growing your solar business? Is it a priority, or do you just depend on customer referrals and occasional advertising?
Finally, if you've learned something new from this video, I hope you'll thank Jeff Wolfe in the comments section below. continue
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Slick commercials and ads are not going to convince Americans that wind power is good for the country. Based on my experience, the way to get across the benefits of wind power is through stories told by real people. For a good example of how this is done, take a minute to watch this new video from First Wind about their wind farm in Milford, Utah. When you’re finished watching, answer these three questions based on what you’ve just seen:
1. Does the video seem credible?
2. How do you feel about wind power?
3. Do you believe wind energy is good for the American economy?
Now, here’s the harder question. What do you think your response would be if you didn’t know anything about wind power? Please post your responses here so others can comment.
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