"Keeping up with the Joneses'' is a well known phrase in America. First coined in 1919 and made popular in the 1950's, this phrase captured the essence of how many Americans attempted to match their neighbors' purchasing power. This sentiment has even made its mark in American music as Janis Joplin so frankly stated "Oh Lord, won't you buy me a Mercedes Benz? My friends all drive Porsches, I must make amends."
‘Keeping up with the Joneses' captures something deep and profound about commercialism and materialism, and also reflects something even deeper about the American psyche: Americans are intensely competitive. While perhaps this sounds a bit extreme, remember our entire economic system is based on competition. We compete against the clock and we even compete against ourselves.
But when it comes to energy consumption and efficiency in the United States, competition rarely enters into the equation. Even more worrying is the real threat of complacency and inaction by many of us who feel incapable of making an impact on the big picture of society's energy use and demands.
How can Americans compete with each other when it comes to energy conservation? The answer lies in how we keep score, and like in the game of golf, the lowest score wins. Forget about keeping up, in order to win, we must start keeping down.
When it comes to cars, the term is "miles per gallon." When it comes to energy use in houses and other structures, the term will be "energy cost per square foot" and the lower the better.
As we measure the "energy cost per square foot," or E$/ft2, we must recognize there are important factors that will affect your E$/ft2. Some of these factors include the type of house, number of people living in the house, climate, and accessories like sprinkler systems or outdoor lighting.
iCAST is embarking on a research project to find out the average E$/ft2 of the many types and sizes of houses in America. But we can start competing today against our neighbors and direct the American competitive spirit in a positive direction.
You can start by using your last month's energy bill and divide that by the square feet of your house. Then work your way up to an "annual" number for E$/ft2.
Advance competition in this arena will come about when utility bills include your E$/ft2 as well as your zip codes' average. These simple additions will show individuals how they stack up against the competition. The game will get tougher over time as we become wiser energy users to beat our neighbors and win the game.
Our radio talk shows, teachers, and community groups will start to run competitions as we learn new tricks to reduce our energy use. Taking a competitive approach to solving our energy problems is an idea as American as Thanksgiving or apple pie.
Competition will pave the way toward lower energy use, less pollution and fun conversation. The deal here is that we can all compete to win.
To start playing ‘keeping down with the Joneses,' just post your E$/ft2 in the comment section below.
Herb Rubenstein is the chief operating officer at iCAST, the International Center for Appropriate and Sustainable Technology in Lakewood, Colorado. iCAST is a leader in promoting energy efficiency and sustainable approaches to economic development. Jordan Karnes is a freelance writer.
The information and views expressed in this article are those of the author and not necessarily those of RenewableEnergyWorld.com or the companies that advertise on its Web site and other publications.
I much prefer the 'bigger is better' approach. Instead of competing for who has the bigger SUV or swimming pool, how about who has the bigger solar array or wind turbine? Who's house can help supply the most clean, reliable energy to the grid.
On the other hand, if you are going to do this whole square foot thing, do it in Watts / Square foot. Hydro costs vary from place to place. Watts are watts.
Rich
B. Marshall-Jones, no question cooporation beats competition....on a small scale. The only large scale attempts at this have produced communism & socialism. Maybe I'm just ignorant of the examples of where whole industries or countries have successfully used cooporation to be competition.
As for the cost/sq ft, wouldn't Kw/sq ft be better since everyone pays different rates? I would be paying a lot less/sq ft if I weren't paying the markup for 100% wind. My 31 yr. old house in 2007 - 12,815 kw/3026 sqft = 4.23 kw/sq ft. annual. Is this good (I'm not trying to be competitive)?
It sounds good in theory, but doesn't have a chance of working. The main reason that free markets work is that you are rewarded for doing things that the markets want and punished for doing things it doesn't want. The markets are us (consumers) and the choices we make.
You could always tax excesses (too many sq. feet; driving an SUV; driving too many miles, etc.). But who defines this level?
In cities, people rent out rooms to pay taxes. Retrofitting to improve efficiency can run into code and cost issues. One can do code-noncompliant things, if rich enough to deal with consequences if squealed on. Code changes are coming, but change on the ground will have happened first.
To make big change, cooperation strategies may work as well. It would be possible to form groups of five where one gets the first loan with the four next in line functioning as loan-managers/cheerleaders for the first guy. Project2 gets to go after Project 1 is up and running. I believe this strategy comes from the Grameen bank model.
I don't have to run figures to know my heat efficiency is poor. I would do better with the cooperation strategy than with competitive strategy.
Sustainability is the real issue. Active renewable energy systems are energy intensive to manufacture. Putting gigantic RE systems on homes to compensate for unconscious waste and inefficiency is more of the brain dead thinking that got us into the mess we are facing.
Thanks for an article that points out the fallacy of "more is better". I like to compete with others to see how little we can use, not how gigantic our solar system is... for example our home is zero energy (including HVAC) with 4.5 kW of solar PV and SDHW. Lets see you do better than that... please.
"Instead of competing for who has the bigger SUV or swimming pool, how about who has the bigger solar array or wind turbine?"
When oh when will we stop equating bigger with better? The whole point of this great article was to emphasize that as a culture we need to shift from our perspective that wealth is synonymous with waste. That means smaller, more efficient cars and homes are to be lauded, not the unconscious wasteful among us that obviously do not care about leaving a habitable planet for future generations.
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Competition isn't bad. Competition is built into our genes. It is what drives evolution. You can't find answers with our heads in the sand. Competition is a good idea.
America is not alone. Every modern industrialized nation is based on competition. The Chinese are now buying SUVs simply because they are now a status symbol they can now afford. Change status symbols. Bad and good are relative terms.
Herb,
While I agree with the concept of conservation, I have a very distinct problem with it. Here in Ontario they have been on a very aggressive campaign of conservation. As the years have passed it has been apparent that things are starting to sink in. Energy efficient appliances, CF bulbs, etc. No sooner do we start to see some significant gains to our own pocket books via a smaller electrical bill, the utilities file for a rate increase to claw it all back. Seems their revenue is down because everyone is conserving. The only way I see to beat them is to buy a huge solar array, sign up for a $0.42/kWh SOP contact and have them pay you to use your electricity.
Rich L