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October 23, 2006

Google Sets Precedent for Clean Business Practices

Pasadena, California [RenewableEnergyAccess.com]

Last Monday, Google announced plans to install a 1.6 megawatt (MW) solar array on its headquarters in Mountain View, California. The project calls for more than 9,000 Sharp solar panels, which will be installed on rooftops and parking lots at the Googleplex.

"We are particularly delighted with the extensive use of Sharp's cutting-edge technologies in this project as they're a natural match for companies looking to effectively generate green energy."

-- Ron Kenedi, Sharp Electronics, Solar Energy Solutions Group, VP

The announcement is another huge step for the solar industry, proving that solar is becoming a more mainstream energy resource. As high profile businesses make the decision to invest in solar, other companies often see the value in such a move.

"Having Google come out with such a large project is quite significant and helps set the stage for what is possible and what is to come in California and around the U.S.," said Bernadette Del Chiaro, Clean Energy Advocate for Environment California.

Most of the panels will be placed on the rooftops of some of the buildings in the Googleplex. The other solar panels will double as shaded parking in existing Google parking lots. The installations will provide about 30% of the company's electricity during peak demand.

"When the project is completed this spring, Google employees, shareholders and the community around us will begin to enjoy the environmental as well as economic benefits of clean, renewable energy generated onsite," said David Radcliffe, vice president of real estate at Google.

All of the panels are provided by Sharp Electronics. Ron Kenedi, vice president of the Solar Energy Solutions Group at Sharp Electronics said, "We are particularly delighted with the extensive use of Sharp's cutting-edge technologies in this project as they're a natural match for companies looking to effectively generate green energy."

EI Solutions is facilitating the project for Google. The Pasadena-based company assesses, designs, helps finance, installs, and maintains large-scale solar systems.

"It is a distinct pleasure to be involved with a company such as Google, which is committed to investing in alternatives to traditional fuel sources," said Andrew Beebe, president of EI Solutions. "Their understanding that solar electricity can provide tangible environmental benefits in an economically sound manner should be a model for other companies in California and throughout the U.S."


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Reader Comments (12)
 
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October 17, 2006
This is awesome. True leadership and entrepreneurial spirit is alive in the U.S. Way to go GOOGLE!
Comment 1 of 12
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October 18, 2006
Google takes on the hardliners again...What a statement!!! I love such a progressive company. Perhaps we will see on web pages in the near future "Powered by Google" followed by "Powered by Solar" and an image of a PV panel plugged into Googles letters illuminating them...yeah
Comment 2 of 12
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October 18, 2006
With most of the world's current power supply coming from coal and other fossil fuels, we need a transition to clean, renewable energy sources that will protect the world's health, environment and quality of life. A commitment to clean energy would reduce pollution, create millions of high tech jobs, diversify our energy sources, add to global energy security and save billions of dollars. A much-needed transition to solar, wind power and other renewable energy in every region of the world holds the promise of a better future for us, our children and future generations.
Comment 3 of 12
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October 18, 2006
Why not have part of their logo reflect this direction? Imagine how many people around the world could be made aware of the fantastic opportunities provided by renewables!
Comment 4 of 12
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October 20, 2006
I was reading that Google puts over 200 million per quarter towards R&D. I guess that is alot of engineers salaries.

Still... wouldn't it be great if Google started to put some of that cash towards low cost solar cell & energy storage research?

I bet with their brains & some of their cash, they could go a long way to making cheap solar energy a reality.

In doing so, they'd be greatly expanding their reach into the developing world... get more people online with solar energy & whalla... more customers!

Most of the industrialized world SHOULD like this idea... except of course for a certain group of oil / coal folks.

Matt
Comment 5 of 12
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October 20, 2006
In fact it is a surprise to see Google who is the founder and most important shareholder of NANOSOLAR using the solar panels of SHARP. The two companies use quite different technologies.
Comment 6 of 12
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October 20, 2006
What a total fraud. Google is raping the world with its billions of dollars of income from internet users. Now it spends a couple million on solar panels and gets cheers from the gullible Americans. Google makes the amount they spent on solar energy in
a couple of hours of operation. That's not even pocket change for Google, which makes its money
by putting 10,000 ads in your face everytime you log on.
Comment 7 of 12
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October 21, 2006
right on!
Comment 8 of 12
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October 23, 2006
1.6 MW is a great statement if they only use that much power on campus. Fortune Magazine did an article about data centers and how much power it uses. Here is a link to that article: http://money.cnn.com/2006/07/26/magazines/fortune/futureoftech_serverfarm.fortune/index.htm
Google has a data center that uses 30MW and that is for one center. Google, Yahoo and other companies have many data centers all over the globe lets see if they can power these centers with solar.
Comment 9 of 12
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October 25, 2006
I wonder what they may see as an ROI on this investment, not just in reduced energy costs, but in employee satisfaction which could translate to retention. Even if you don't care about solar panels, not coming back to a scorching car at the end of the day because you had some shade would make me happy. Now if that solar panel could charge my electric car while I was working, that would make me happier...
Comment 10 of 12
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October 25, 2006
Yea and that 767 pimped out plane they fly around in just wastes all the savings plus some that this will generate.

Keeping up with the Joneses seems to be a problem for a lot of people regardless of how much they have they always have to have what someone else has.
Comment 11 of 12
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December 4, 2007
I read GOOG has 425,000 servers company wide, which means they must be spending a lot of $$$$$ for electricity at the GOOGLEPLEX.

is 5 million annually a reasonable estimate?
or ith is 2 high, or 2 low?

TIA
Comment 12 of 12
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