The World's #1 Renewable Energy Network for News, Information, and Companies.

Greenpeace Praises Apple's Increased Commitment to Renewable Energy

Greenpeace Praises Apple's Increased Commitment to Renewable Energy

Greenpeace issued its annual report on the energy efficiency of Internet companies, praising Apple Inc., Facebook Inc. and other major providers of online services for improved use of energy resources.

Apple, which was given a low score by the environmental group two years ago, made the most gains in transparency, internal conservation efforts and the use and advocacy of renewable energy, Greepeace said in a report.

Box Inc., Google Inc., Rackspace Hosting Inc. and Salesforce.com Inc. were also praised for their efforts to run their data centers entirely on renewable energy sources such as solar and wind power. Amazon.com Inc. was singled out in the note, titled “Clicking Clean: How Companies Are Creating the Green Internet,” as the only technology company not moving in the right direction.

“It’s not often that we get an opportunity to celebrate companies’ progress,” said Gary Cook, the Greenpeace legislative director who authored the report. “We’re not used to this, but there’s been a huge change in the past two years.”

The group, which began a campaign two years ago called “How Clean is Your Cloud?,” looked at how technology providers are managing their energy needs as they build data centers for delivering software, music, movies and information to customers via the Internet. The servers handling the data not only consume electricity but require air conditioning to keep them from overheating.

Energy Economics

“This is about a change in economics,” said Adam Browning, executive director of the San Francisco-based Vote Solar initiative. “Making big pioneering moves highlights the positive economic impact of renewables.”

Amazon, which has an Internet cloud-computing business called Amazon Web Services, will have to do more to boost its use of renewable energy, Cook said. Greenpeace may begin a campaign to pressure Amazon customers such as Netflix Inc. and Spotify Ltd. to move to other providers with greener credentials.

“They’re the absolute laggards in the industry right now,” Cook said of Amazon. “All the other companies have made some incredible changes in the past 24 months, but Amazon has remained totally silent.”

Cook cited how Apple, Facebook and Google, which all own huge data centers in North Carolina, pushed the local utility to offer industrial customers a special rate for renewable power sources. Apple operates a solar farm at its facility in Maiden, North Carolina, and is planning on adding solar capabilities in Oregon and Nevada.

Green Apple

Greenpeace awarded Apple three “A”s and one “B,” tying with Facebook for the highest marks. Two years ago, the iPhone maker received three “D”s and one “F” for its main green energy categories.

“They have effectively secured enough renewable energy to meet their entire needs,” Cook said. “Apple has made good on its commitment to be 100 percent renewable.”

Greenpeace’s Cook also credited Apple Chief Executive Officer Tim Cook for taking a far more public role on energy strategy. The company also hired Lisa Jackson, the former chief of the U.S Environmental Protection Agency, as Apple’s vice president of environmental initiatives.

Apple declined to comment for this story or make Jackson available for an interview.

Cook also credited Facebook for pushing a new “Open Hardware” movement that lets companies share information on how to create the most energy efficient computers and networking gear.

Copyright 2014 Bloomberg

Lead image: pio3 via Shutterstock

RELATED ARTICLES

Solar power growth impacting UK electricity sector

Diarmaid Williams

Q2 of 2015 saw a large increase in the generation of electricity from solar PV in the UK, with the growth having a significant impact on electricity market prices and other supply factors.

PACE Finance Opening Doors for C&I Solar In California

Susan Kraemer, Correspondent With its excellent renewable policy, California leads the nation in solar. Over the years both the Renewable Portfolio Standard and the California Solar Initiative drove utility scale and residential solar deployment. But ...

US Clean Power Plan Could Include Carbon Trading

Mark Drajem, Bloomberg Some businesses that back President Barack Obama’s plan to curb greenhouse gases are making a late lobbying push to add an element similar to a cap-and-trade program. With the administration set this week or next to unveil...

Why the Future of the Yieldco Is at Risk

Haresh Patel In the past two years, the proliferation of YieldCos, and their ability to open new sources of capital for renewable energy projects, has captured the attention of the energy industry. While a YieldCo’s potential to cataly...

CURRENT MAGAZINE ISSUE

Volume 18, Issue 4
1507REW_C11

STAY CONNECTED

To register for our free
e-Newsletters, subscribe today:

FEATURED PARTNERS



EVENTS

Doing Business in South Africa – in partnership with GWEC, the Glob...

Wind Energy in South Africa has been expanding dramatically, growing fro...

Grid-connected and Off-grid Photovoltaics

This training covers all aspects of planning, installation, maintenance,...

2015 Green Energy Expo

Stop by and visit Canadian Solar at the Green Energy Expo in Mexico City!

COMPANY BLOGS

Do Your Goals Match Your Values?

Before you set goals for your company or your personal work performance ...

LSX rises with sustainable wine making in Mexico

his custom LSX solar canopy shades the upper deck organic gard...

A Networking Story

When you’re at a networking event and you meet someone who works i...

SOCIAL ACTIVITY

Tweet the Editors! @megcichon @jennrunyon

NEWSLETTERS

Renewable Energy: Subscribe Now

Solar Energy: Subscribe Now

Wind Energy: Subscribe Now

Geothermal Energy: Subscribe Now

Bioenergy: Subscribe Now  

 

FEATURED PARTNERS