The World's #1 Renewable Energy Network for News, Information, and Companies.

The Future of German Wind Energy Trade Fairs Is Stabilized

The leading global wind industry trade show no longer faces an uncertain future with the recent announcement that Messe Husum, which has hosted the long-running Husum Wind conference and exposition, and Messe Hamburg, representing a key location for German wind original equipment manufacturers (OEMs), have agreed to jointly host a new international trade show in Hamburg every other year, beginning in 2014. Beginning in 2015 the existing biennial Husum Wind fair will become more focused on the domestic market.

Concerns had been raised over the future of the long-running Husum show since last year, after an announcement that there would be a simultaneous competing show in Hamburg. Some large OEMs had questioned the continuing relevance of the Husum show given its out-of-the-way location. Opinion was divided, and the existence of two competing shows, with some companies remaining loyal to Husum while others welcomed a move to Hamburg, threatened to split the industry.

This would have been bad news not only for the trade fair but also for Husum itself, a sleepy, often muddy rural town in North Friesland that has prospered due to the annual influx of wind industry conference-goers. “Here we have 35 employees, 100 limited partners, and numerous local businesses that we feel responsible for,” said Peter Becker, managing director of Messe Husum und Congress. Husum is located 139 km northwest of Hamburg, in an area with many wind farms but few people.

Husum Wind has been the leading industry trade show since the early days of the industry. Begun when wind power was in its infancy, the show has been called “Windstock” due to its communal feel. But Husum Messe offers a limited number of fixed exhibition assets, and as the show has grown to accommodate an expanding industry much of it has been held in marquees in surrounding fields. Still, meeting at Husum every other year is a wind industry tradition with much history behind it, and some industry veterans were dismayed at the idea of abandoning that history, while others welcomed the move.

Resolving the long uncertainty, yesterday the two managing directors, Becker and Bernd Aufderheide from Hamburg Messe und Congress, signed an agreement outlining the new trade fair structure. 

“We are pleased with the solution that has been found, and which assures that the leading international wind industry trade fair will remain in northern Germany in the long term. We will develop it together and offer both the onshore and offshore sectors the world’s leading platform in the wind metropolis Hamburg. At the same time, we will be continuing the long tradition in Husum while focusing on the needs of the domestic wind market,” Becker and Aufderheide said in a joint statement. “This will make ideal use of the strengths of both exhibition venues, whereby they offer exactly the service that the wind industry wants.”

Sylvia Pilarsky-Grosch, president of the German Wind Industry Association (BWE), said: We represent about 20,000 members, who are active in different markets and therefore have different expectations for a wind energy trade fair.The joint concept combines the tradition and atmosphere of Husum, which is important for the German market, and the benefits of Hamburg, which are expected by international exhibitors.”


Renewable energy jobs

Global Renewable Energy Employment Surges 18 Percent to 7.7 Million

Andrew Burger, Correspondent Ongoing growth in renewable energy investment and deployment is creating jobs worldwide — and lots of them. This job growth is helping governments address a fundamental economic problem plaguing developed and developing cou...
GE Digital Wind Farm

GE Introduces Digital Wind Farm that Could Boost Production 20 Percent, Re-ignites Alstom Buyout Talk

Meg Cichon, Associate Editor General Electric (GE) is pushing its wind farms to join the big data revolution with its new Digital Wind Farm, announced this week at Windpower 2015 in Orlando, Fla. amidst talk that its $15 billion offer to buy Alstom’s p...
Wind turbine

Bigger Wind Turbine Towers = Bigger US Development Opportunity

Meg Cichon, Associate Editor Wind energy already accounts for about 5 percent of U.S. electricity generation, which crowned the nation as the global leader in wind production late last year. There is now more than 65 gigawatts (GW) of capacit...
Wind turbines

Wind Energy Is Crucial in the Fight Against Climate Change, Says US Energy Secretary

Meg Cichon, Associate Editor

The opening general session at Windpower 2015 marked the first appearance by an U.S. energy secretary at the show, “which is surprising,” said current energy secretary Ernest Moniz, “but better late than never.”

Tildy Bayar is a journalist focusing on the energy sector. She is a former Associate Editor on and Renewable Energy World magazine.


Volume 18, Issue 3


To register for our free
e-Newsletters, subscribe today:


Tweet the Editors! @megcichon @jennrunyon



Doing Business in Brazil – in partnership with GWEC, the Global Win...

Brazil is one of the most promising markets for wind energy.  Ranke...

Energy Storage USA 2015

Energy Storage USA is the leading conference in the United States focuse...

Wind Power Central America

Wind power projects are expected to reach 46GW of total installed capaci...


SunEdison Expands Residential Market Offerings with New PPA, Sales ...

SunEdison has largely focussed on the commercial and utility-scale solar...

Deadline for Inclusion in Solar Power World's Top Solar Contractors...

UPDATE: The official deadline for the Solar Power World T...

Are You Ready for a Natural Disaster?

Guest post by Jenna Clarke  Living in the Shenandoah Valley of Virg...


Renewable Energy: Subscribe Now

Solar Energy: Subscribe Now

Wind Energy: Subscribe Now

Geothermal Energy: Subscribe Now

Bioenergy: Subscribe Now