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Solar New Year Resolutions

Out with the old calendar, in with the new calendar – similar to the US fiscal cliff problems (which may or may not be resolved by the time this article comes to print) the solar industry is dragging a number of problems, concerns, conundrums and unfortunate choices into 2013. It is time to remember that the industry is not shackled to past choices, rapidly changing incentives (FiTs) or promises of too low prices for technology and systems. Solar is the technology of the future and it is ready to deploy now. Here are ten solar New Year's resolutions to get us started:

  1. Whether upstream or downstream, and no matter the location, we are all in this fight together.  Time to join up on a global solar strategy.
  2. Cynicism is out for 2013, let pragmatic optimism reign.
  3. No more killing off technologies (crystalline in the past, thin films now), there is an application for all solar technologies.
  4. Stop looking for the savior application, it does not exist.
  5. No more winners and losers, every time a solar participant fails something vital is lost.
  6. Stop making promises that can only be met unprofitably (hint: grid parity).
  7. Some business is not worth doing, examples: unprofitable business done just to plant a megawatt in the ground or to serve the latest fad.
  8. PV is the best distributed generation technology – take it back to the community in 2013.
  9. Teach the electricity consumer that the power of energy independence is in owning the means of production.
  10. We are all in this together and are committed to the same causes – developing, analyzing, writing about, deploying amazing technology that is one of the answers to the global disaster that is climate change. WORK TOGETHER IN 2013 TO CHANGE THE ENERGY PARADIGM.

Happy, profitable and peaceful 2013 to everyone.

Lead image: New Year's Resolutions via Shutterstock.



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Volume 18, Issue 3


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