The World's #1 Renewable Energy Network for News, Information, and Companies.
Untitled Document

Studies Cite Increased Demand for Wind Power, Other Renewables

Last week, businesses still on the fence about exploring their options in renewable energy were given an encouraging nudge, an indicator that now may be the best time for private companies to take the plunge so many have delayed taking. According to one of two global studies commissioned by Vestas, the overwhelming majority of consumers want more renewable energy. And nearly half say they'd be willing to pay more for products made using it.

According to the Global Consumer Wind Study 2012 (GCWS), the desire for more renewable energy options was voiced by 85 percent of survey respondents, with 49 percent saying they’d have no problem digging deeper into their pockets to support companies committed to renewable energy in the product manufacturing process. Even more encouraging, those numbers spiked considerably when consumers were asked specifically about wind power, with 62 percent indicating that if given a choice, they would consciously choose to buy products manufactured using wind over traditional forms of power generation.

These statistics bode well for the efforts of WindMade, a nonprofit whose primary function is the identification of companies and products that rely on wind power for at least 25 percent of their overall electricity generation. The organization’s ultimate goal is not only to give eco-conscious consumers the information necessary to vote with their wallets, but also to generate interest for an industry whose potential still vastly exceeds its demand.

“One of the important challenges the [wind power] industry is facing in many markets around the world is public acceptance,” writes Angelika Pullen, Communications Director for WindMade. “Our objective is to help address this problem by creating a tool for that majority of the public that is supportive of wind power, to identify and favor those brands and companies that are using wind energy.” 

But public acceptance is one thing — actual corporate espousal of renewable energy is another. And in an era where social and ecological consciousness ranks high in the area of mass appeal, new evidence has come to light that tells us not all private companies are riding the aforementioned fence over whether to pursue renewable alternatives. An increasing number are leading the charge, as evidenced by the second of the two studies, the Corporate Renewable Energy Index Report 2012 (CREX).

According to the results of the report, global corporate investment in renewables has surpassed investment for fossil fuel generation by a significant margin. In 2011, corporations around the globe spent $237 billion investing in renewable energy, eclipsing the $223 billion spent chasing fossil fuel power generation. The CREX is an index that ranks companies by their level of investment in renewable energies. The report also found that 40 percent of renewable energy purchases made in 2011 were made by companies for the purpose of on-site power generation, showing a marked increase from previous years.

The GCWS survey was conducted by TNS Gallup, and the CREX report was prepared by Bloomberg New Energy Finance.

Lead image: Demand chart via Shutterstock

Untitled Document

Get All the Renewable Energy World News Delivered to Your Inbox - FREE!

Subscribe to Renewable Energy World Magazine and our award-winning e-Newsletter to stay up to date on current news and industry trends.

 Subscribe Now



A Case Study in Energy-Transition Momentum

Tim King South Australia is clearly at the forefront of the global energy transition as it establishes a fast-moving model oth...

US Senate Democrats Unveil Energy Bill That Restores PTC and Extends ITC

Brian Eckhouse, Bloomberg Senate Democrats unveiled a bill that would provide more tax credits for renewable energy while killing some tax ince...

Sage Grouse Removed as Threat to Biggest Wind Farm in U.S.

Christopher Martin, Bloomberg Billionaire Phil Anschutz’s plans to build a $5 billion wind farm in southeast Wyoming will no longer be stymied by t...

CEO Gilles: Challenge in Geothermal is to 'Level Playing Field' with Wind, Solar

Jennifer Delony The current challenge for the geothermal energy industry is what U.S. Geothermal CEO Dennis Gilles calls “leveling th...


Fronius Shifting the Limits in Solar-Plus: It’s not just about products, it’s about solutions.

Fronius USA, who just recently launched the all-new Fronius SnapINverter line this past...

IREC Announces Changes in Regulatory Team

The Interstate Renewable Energy Council (IREC), a not-for-profit organization which for...

IREC Awarded New Funding to Advance Digital Credentials

The Interstate Renewable Energy Council (IREC) proudly announces funding for an innovat...

$100 Discount on 5-day Advanced PV Project Experience Workhop

Upcoming 5-day Workshops: Nov. 7 - 11 Feb. 6 - 10


NY Gov. Cuomo Pledges to Create Carbon Market use Solar, Wind to reduce Climate Change

This week former Vice President Al Gore joined with New York Gov. Andrew Cuomo (D) to sign the Under 2 MOU, a directi...
clean energy

In Clean Energy, The Truth Matters

A group of about 20 protesters gathered outside the Sheraton in Burlington, Vt., early on Oct. 8 as attendees arrived...

Industry Focus: Cleantech: 1366 Technologies joins Solarcity in New York

1366 is set to build a factory just up the road (OK, it is a long road – NYS Thruway) from Solarcity.  The...


Vince Font is a freelance journalist specializing in the fields of renewable energy, high tech, travel, and entertainment. Read his blog at or follow him on Twitter @vincefont.


Volume 18, Issue 4


To register for our free
e-Newsletters, subscribe today:


Tweet the Editors! @jennrunyon



Successfully Integrating Solar: A Proactive Approach

•      What does the increasing solar penetrati...

Solar Power Asset Management and Performance

SEIA and SEPA collaborated with industry leaders to present the first ev...

Solar Power Northeast

  From the team that produced Solar Power Southeast and the sol...


Saving Vs. Gaining

Whenever I do a national keynote speech or customized coaching session f...

SPI Brings Out The Best In Solar

Phew…...those cross-country flights sure take a lot out of a guy....

Join us at the New Solar Power Northeast

From the team that produced Solar Power Southeast and the sold out P...


Renewable Energy: Subscribe Now

Solar Energy: Subscribe Now

Wind Energy: Subscribe Now

Geothermal Energy: Subscribe Now

Bioenergy: Subscribe Now