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Saving on Solar Way Cooler Than Saving Dolphin Babies

Lose the propellor cap, flush the granola and forget the flower power because … gasp … solar power can help you save money.

That’s the simple message behind Sunrun’s new series of commercials that inject humor into a debate that’s elicted few smiles since the Solyndra bankruptcy. Those in the industry understand how far solar has come in both technology and financing. But the reality is that most consumers don’t know a whole lot about how solar could fit into their lives. Many, I’m sure, see it as an unaffordable option.

But never underestimate the power of humor to engage, inform and convert. The 30-second spots, the company's first foray into TV advertising, will air on cable channels in many of the company's service territories.

Watch the videos below, and definitely share among your friends to see what kind of reaction you get.

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Volume 18, Issue 3
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