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Changing Public Perceptions of Renewables

Many public opinion polls suggest that Americans strongly support mass adoption of renewable energy; however, when it comes to actually making a purchase from their utility or investing in their own system, people just aren't buying in the same numbers. Why? In this episode, we'll look at how to overcome the barriers in front of mainstream acceptance of renewables.

Firstly, we'll talk with Joe Brewer, a Fellow at the Rockridge Institute, about how the renewable energy industry and the broader environmental movement can use the “art of the argument” to weave a convincing story for their cause.

Secondly, Ron Pernick of the research and publishing firm Clean Edge and Brian Keane of the non-profit clean energy marketing firm SmartPower, outline the most important factors for selling the industry's ideas and products to the broader public.

Finally, Michael Shellenberger, co-author of the new book Breakthrough: From the Death of Environmentalism to the Politics of Possibility, challenges us to take a more proactive approach to economics and politics in order stimulate broader public interest and tackle the enormous environmental challenges ahead.

Inside Renewable Energy offers the latest in renewable energy news and information.

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