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Changing Public Perceptions of Renewables

Many public opinion polls suggest that Americans strongly support mass adoption of renewable energy; however, when it comes to actually making a purchase from their utility or investing in their own system, people just aren't buying in the same numbers. Why? In this episode, we'll look at how to overcome the barriers in front of mainstream acceptance of renewables.

Firstly, we'll talk with Joe Brewer, a Fellow at the Rockridge Institute, about how the renewable energy industry and the broader environmental movement can use the “art of the argument” to weave a convincing story for their cause.

Secondly, Ron Pernick of the research and publishing firm Clean Edge and Brian Keane of the non-profit clean energy marketing firm SmartPower, outline the most important factors for selling the industry's ideas and products to the broader public.

Finally, Michael Shellenberger, co-author of the new book Breakthrough: From the Death of Environmentalism to the Politics of Possibility, challenges us to take a more proactive approach to economics and politics in order stimulate broader public interest and tackle the enormous environmental challenges ahead.

Inside Renewable Energy offers the latest in renewable energy news and information.

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Is Japan the Next Boom Market for the Geothermal Energy Industry?

Meg Cichon, Associate Editor As Japan continues to bounce back from the Fukushima nuclear disaster in 2011, it has focused on renewable energy to lessen its reliance on nuclear and carbon-heavy fossil fuels. In just two years, Japan installed more than...
Risk and reward

Managing the Risks of Renewable Energy Projects in Developing Countries

Jeffrey Karp, Jim Wrathall and Morgan Gerard, Sullivan & Worcester Driven by rapid expansion in developing countries, renewables are becoming a significant source of the world’s power.  According to the United Nations Environmental Programme’s (UNEP) 9th “Global Trends in Renewable En...
Ukraine flag

US Companies Invest Millions in Ukraine Bioenergy Despite Turbulent Policy

Vladislav Vorotnikov, International Correspondent Massachusetts-based Briggs Capital plans to invest US$250 million in the Ukraine bioenergy sector within the next several years, according to its CEO Rhode Robertson. The announcement was made amid significant problems in U...
Coal plant

US Clean Power Plan Will Double Coal Plant Closures

Jim Snyder and Tim Loh, Bloomberg

A new government analysis of President Barack Obama’s signature effort to fight climate change affirms what critics suspected: the proposal could further weaken an already battered coal industry.

I am a reporter with, a blog published by the Center for American Progress. I am former editor and producer for, where I contributed stories and hosted the Inside Renewable Energy Podcast. Keep in to...


Volume 18, Issue 3


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