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Changing Public Perceptions of Renewables

Many public opinion polls suggest that Americans strongly support mass adoption of renewable energy; however, when it comes to actually making a purchase from their utility or investing in their own system, people just aren't buying in the same numbers. Why? In this episode, we'll look at how to overcome the barriers in front of mainstream acceptance of renewables.

Firstly, we'll talk with Joe Brewer, a Fellow at the Rockridge Institute, about how the renewable energy industry and the broader environmental movement can use the “art of the argument” to weave a convincing story for their cause.

Secondly, Ron Pernick of the research and publishing firm Clean Edge and Brian Keane of the non-profit clean energy marketing firm SmartPower, outline the most important factors for selling the industry's ideas and products to the broader public.

Finally, Michael Shellenberger, co-author of the new book Breakthrough: From the Death of Environmentalism to the Politics of Possibility, challenges us to take a more proactive approach to economics and politics in order stimulate broader public interest and tackle the enormous environmental challenges ahead.

Inside Renewable Energy offers the latest in renewable energy news and information.

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Renewable energy jobs

Global Renewable Energy Employment Surges 18 Percent to 7.7 Million

Andrew Burger, Correspondent Ongoing growth in renewable energy investment and deployment is creating jobs worldwide — and lots of them. This job growth is helping governments address a fundamental economic problem plaguing developed and developing cou...
Beach sand

Italian Company Uses Sun-Heated Sand to Produce Energy

Flavia Rotondi and Alessandra Migliaccio, Bloomberg

Italy’s well-known sun and sand form the basis of many beach holidays. An Italian company has also found another purpose for the combination: energy production.


Who Is Weathering the $50 Oil Storm in Biofuels, and How?

Jim Lane, Biofuels Digest A period of lower-cost oil has, famously, descended on the market, reminding us that business models should always take into account “black swan” economic events such as the battle between OPEC and unconventional oil produc...

Biomass Plant Generates Electricity and Opportunity for UK Community

The Sleaford Renewable Energy Plant, a straw-fired combined heat and power plant in predominantly agricultural Lincolnshire, UK, provides environmental, financial, and social benefits to its community and to the country, st...
I am a reporter with, a blog published by the Center for American Progress. I am former editor and producer for, where I contributed stories and hosted the Inside Renewable Energy Podcast. Keep in to...


Volume 18, Issue 3


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